Experience

Apollo Patios

• Australia
• Construction
• 1 - 100 Employee

• National Marketing Manager

  • Aug 2022 - Present



Latex Mattress Australia

• Australia
• Retail
• 1 - 100 Employee

• Marketing Manager

  • Aug 2021 - Aug 2022

  - Completely own, plan and manage all marketing activity, online presence, branding, website management, CRM functionality, marketing automation, customer communications, print production, content production and content library for the brand. - Develop campaigns and marketing activity to drive sales, generate leads and increase visitation to retail locations. - Work collaboratively with the sales team to achieve revenue goals and deliver a quality customer experience – including creating sales communications, templates, tools, materials and showroom point of sale. - Manage social media communities, paid and organic activity - plan, create, schedule and publish content. - Plan photoshoots and videography for brand aligned and fresh content – locations, talent, photographers, styling, shot lists, mood boards and library management optimised for SEO. - Manage agency relationships for graphic design, Google AdWords campaign delivery and SEO performance. - Monitor marketing performance and budgets to ensure measurable outcomes and optimisations are made. Show less



Self-employed

• Brisbane, Queensland, Australia

• Marketing Projects, Styling and Interior Design

  • May 2020 - Aug 2021



Dr Libby Pty Ltd

• Australia

• Marketing Manager

  • Mar 2020 - Apr 2020

  - Oversee and execute the marketing calendar and delivery of activity across the website, email marketing and social media for multiple brands. - Targeted digital marketing and campaign development for online courses, events and supplements range. - Oversee and execute the marketing calendar and delivery of activity across the website, email marketing and social media for multiple brands. - Targeted digital marketing and campaign development for online courses, events and supplements range.



The University of Queensland

• Higher Education
• 700 & Above Employee

• Senior Manager, Strategic Marketing & Communications - Faculty of Business, Economics & Law

  • Apr 2015 - Mar 2020

  - Oversee and lead all marketing, digital presence, communication, events and sponsorships for the largest Faculty at UQ, with multiple target audience groups and customer personas – students, donors, alumni, corporate partners, staff, academics, research and the community. - Lead and manage a 20-person team, collectively responsible for all marketing, media, communications, promotion and logistics for 300+ events per year, 5 websites and 3 social media pages; ensuring operational effectiveness and wellbeing of the team is maintained. - Strategically plan and provide advice on marketing projects and initiatives to achieve business outcomes, generate leads for our programs or events, nurture customers to through to conversion and onboard to support their in-life experience, advocacy and retention. - Internal relationship building, connecting the dots and big picture across a large and complex organisation, and bringing ideas and projects to life through the planning, design and execution of detailed requirements. Show less



RSL Care

• Australia
• Hospitals and Health Care
• 300 - 400 Employee

• Marketing Services Manager

  • Aug 2014 - Mar 2015

  - Lead, plan, manage and deliver marketing activities, traditional and digital campaigns (social, email, search, lead generation, landing pages etc), and customer-facing events across all business lines. - Develop channel measurement and reporting, to ensure marketing activity effectiveness and contribute to the delivery of targets through acquisition growth (enquiry, deposits) and building customer and influencer advocacy. - Liaise and build relationships with creative and digital agencies, compiling all agency briefs and key stakeholder for creative concept pitches/presentations. - Manage a three-person marketing team who delivered all market facing promotional collateral, merchandise, website maintenance, events, event marketing and sponsorships. Show less



Arup

• United Kingdom
• Design Services
• 700 & Above Employee

• Global Business Marketing Manager

  • Nov 2012 - May 2014

  - Formulate and execute marketing initiatives to support global business priorities and plans. - Create multi-channel integrated campaigns and communications to promote the firm, its work and its people externally. - Plan and coordinate client, corporate and internal events as well as sponsorship opportunities for presence at global and international conferences. - Build strong working relationships with senior leaders and stakeholders across many countries and time zones - Australia, UK, Asia, USA, Europe and Africa. Show less



Barclays Wealth Management

• United Kingdom
• Financial Services
• 700 & Above Employee

• Assistant Vice President, Marketing

  • Jul 2010 - Oct 2012

  - Planning, project management and delivery of all elements of integrated digital and offline marketing campaigns for acquisition and lead generation. - Improve and own customer contact strategy and user journeys to enhance customer connections, increase brand engagement, cross-sell, activate and retain. - Web design and content development optimised for SEO, multi-variant testing layouts and promotional offers. - End-to-end project management of client and corporate events, promotional product launches and trade shows exhibition stands. - Work directly with the Seminar Coordinator to produce the event communications, registration process and market the events to clients and prospects. - Analysis of data and performance to identify optimisations, track progress against target and post campaign ROI reporting. - Manage two high performing Marketing Coordinators and two contractors. Show less



Lloyds Banking Group

• United Kingdom
• Financial Services
• 700 & Above Employee

• Marketing Manager

  • Jul 2008 - Jun 2010

  - Create, agree and project manage execution and delivery of relevant and timely strategic and tactical marketing for the offering and professional events. - Organise and advertise program of web conferences, and work proactively with stakeholders to maximise content and video sharing. - Develop, launch and manage the ongoing marketing strategy for the products and services. - Own and improve collateral, creative assets, forms (online and offline), guidelines, tone of voice, end-to-end comms to support engagement. - Manage two experienced Marketing Coordinators. Show less



MFS Limited

• Financial Services
• 1 - 100 Employee

• Product Marketing Manager

  • Oct 2006 - Mar 2008

  - Market the products, brand and events to consumers, institutional investors and shareholders. - Develop marketing strategies and execute brand and product multi-channel campaigns. - Plan and manage design and production of marketing material across the full marketing mix.- Event management and marketing - existing clients and prospects, including venue, invitations and registration, celebrity speakers and collateral development in support of the event.

• Product Manager

  • Jul 2004 - Oct 2006

  - Responsible for branding and tone of voice of the range of funds. Ensure consistency and quality maintained across channels and assets. - Project manage product developments, launches and client conferences.- Own, develop and improve website content, FAQs, literature and client comms, updates, forms and end-to-end in life experience. - Write, coordinate and develop Product Disclosure Statements, Board Papers and Annual Financial Reports as well as manage sign-off, design, printing and distribution. Show less



Suncorp Group

• Australia
• Financial Services
• 700 & Above Employee

• Administration, Events and Training Co-ordinator

  • Sep 2002 - Jul 2004

  - Event coordination and management of training workshops, corporate events and professional development conferences. - Stakeholder in the pitch process, selection and implementation of new planning software for the branch Financial Advisers. This included change management, training and ongoing management of financial plan template, portfolio updates and software upgrades. - Event coordination and management of training workshops, corporate events and professional development conferences. - Stakeholder in the pitch process, selection and implementation of new planning software for the branch Financial Advisers. This included change management, training and ongoing management of financial plan template, portfolio updates and software upgrades.