Melanie Baker
Director of Communications and Marketing at The Citadel Brigadier Foundation- Claim this Profile
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English -
Topline Score
Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageMar, 2022- Oct, 2024
Experience
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The Citadel Brigadier Foundation
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United States
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Fundraising
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1 - 100 Employee
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Director of Communications and Marketing
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Mar 2019 - Present
- Managed the external efforts for a team responsible for the most significant years in total fundraising productivity and $8,000,000 in the fiscal year 2021 and $10,250,000 in 2022. - Oversee external communications, digital and print marketing, and branding for The Citadel Brigadier Foundation. Responsible for a 90% increase in viewership on digital platforms and implementing a robust brand awareness campaign. - Manage, execute, and promote all fundraising and stewardship events. This includes the annual auction hosting 400 guests and raising over $250,000, and the Kickoff Classic Golf Tournament, hosting over 300 golfers on multiple courses and raising over $100,000. - Design The Citadel Brigadier Foundation’s print materials and signage. Redesigned and marketed the annual golf tournaments leading to sell-outs for both events in 2019, 2020, 2021, and 2022. - Oversee and stewarded the Pearson Club Level at Johnson Hagood Stadium for home Citadel Football games. Manage the catering, event staff, and 479 season ticket holders at the Pearson Club Level. - Works closely with the Executive Director of The Citadel Brigadier Foundation to gain and utilize a comprehensive understanding of The Citadel’s athletic fundraising priorities. Show less
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The Citadel
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United States
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Events Services
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1 - 100 Employee
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Marketing Coordinator - Athletics
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Apr 2017 - Mar 2019
- Planned, coordinated, and implemented marketing and promotions efforts with an emphasis on football, basketball, baseball, and other Olympic sporting events as assigned. Coordinated efforts with Corporate Sales and Sponsorship, The Citadel Ticket Office, external staff, and The Citadel Coaches to achieve goals. - Coordinated in-game promotions for football, basketball, baseball, and other sporting events as assigned. In-game promotions include pregame, timeouts, and halftime fanfare. Harmonized with the Corporate Sales and Sponsorship team to reflect their marketing and sales commitments. - Created social media posters, graphics, print, and web advertisements for football, basketball, baseball, and other sporting events as assigned. - Worked closely with The Citadel Coaches, media relations staff, and The Citadel Ticket Office personnel to promote marketing efforts and applicable game promotions. - Executed game day operations and public address scripts for baseball and assisted with football, basketball, baseball, and other Olympic sporting events as assigned. - Managed content, including graphics, for the marketing and promotions sections of the website. Show less
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The Aspire Group Inc
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United States
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Spectator Sports
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1 - 100 Employee
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New Business Sales Consultant
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Aug 2016 - Apr 2017
- Coordinated and managed special events and appointments with clients. - Contacted area businesses and individuals via phone, in-person appointments, and networking events to sell season tickets, corporate plans, and group ticket plans. - Promoted and developed client and guest relationships. - Worked at home athletic events on behalf of Maryland Athletics to promote and market in the community. - Coordinated and managed special events and appointments with clients. - Contacted area businesses and individuals via phone, in-person appointments, and networking events to sell season tickets, corporate plans, and group ticket plans. - Promoted and developed client and guest relationships. - Worked at home athletic events on behalf of Maryland Athletics to promote and market in the community.
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Blowfish Baseball
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United States
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Wellness and Fitness Services
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Marketing and Community Relations Intern
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Dec 2015 - May 2016
- Facilitated community marketing and event promotions. - Assisted in group and individual ticket sales. - Managed Blowfish Baseball social media accounts and updated website content. - Planned and executed events held at the Lexington County Baseball Stadium. - Facilitated community marketing and event promotions. - Assisted in group and individual ticket sales. - Managed Blowfish Baseball social media accounts and updated website content. - Planned and executed events held at the Lexington County Baseball Stadium.
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Ripken Baseball
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United States
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Spectator Sports
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100 - 200 Employee
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Marketing and Event Coordinator Intern
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May 2015 - Sep 2015
- Coordinated travel plans, lodging, itineraries, and more for over 270 young athletes during the 10-day Cal Ripken World Series. - Managed social media accounts leading up to the event. - Planned and executed a VIP Party for 100 select sponsors and celebrities. - Created a one-of-a-kind experience for all players, bat boys, host families, and the local community. - Coordinated travel plans, lodging, itineraries, and more for over 270 young athletes during the 10-day Cal Ripken World Series. - Managed social media accounts leading up to the event. - Planned and executed a VIP Party for 100 select sponsors and celebrities. - Created a one-of-a-kind experience for all players, bat boys, host families, and the local community.
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Education
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2012 - 2016
University of South Carolina
Bachelor of Science (BS), Hospitality Administration/Management
Community
