Experience

DiGennaro Communications

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Nov 2019 - Present

  New York, New York, United States - Promoted to Account Executive role after 1 year with DiGennaro Communications - Develop and implement all communication strategies for nine business accounts for this full-service public relations and marketing firm - Compose press releases and media alerts; distribute to industry contacts to generate interest and create brand awareness. - Create and direct all press and media relations; coordinate opportunities to increase brand awareness through interviews, speaking engagements,… Show more - Promoted to Account Executive role after 1 year with DiGennaro Communications - Develop and implement all communication strategies for nine business accounts for this full-service public relations and marketing firm - Compose press releases and media alerts; distribute to industry contacts to generate interest and create brand awareness. - Create and direct all press and media relations; coordinate opportunities to increase brand awareness through interviews, speaking engagements, podcast appearances, op-eds, and bylines - Ideate and execute thought leadership marketing strategies for C-level executives: craft narratives, collaborate with speech writers, prepare briefing documents, and coach executives for speaking engagements. - Generate content and manage social media accounts for clients, including Twitter and LinkedIn -Prepare and present weekly recaps for the firm detailing marketing trends and industry intelligence - Onboard and develop a full time Account Coordinator

• Account Coordinator

  • Oct 2018 - Nov 2019

  New York, New York, United States - Created agendas for marketing meetings; prepared post-meeting summaries and developed follow-up action plans; managed campaign progression through activity trackers and reports - Researched and communicated industry updates on a daily basis. - Conducted initial screenings and interviews of applicants to determine job candidates best suited for Internship and Account Coordinator positions



ShopDrop

• United States
• Software Development
• 1 - 100 Employee

• Marketing Intern

  • Jul 2018 - Dec 2018

  New York, New York, United States - Created and executed marketing content for this mobile device application connecting customers to sample sales in the New York metropolitan region - Promoted sample sales through blog posts, social media marketing, and direct-to-customer communications - Increased brand awareness and established brand identity through social media marketing, including Instagram and Twitter - Managed ShopDrop sample sale: developed and implemented marketing strategy; organized and maintained sales… Show more - Created and executed marketing content for this mobile device application connecting customers to sample sales in the New York metropolitan region - Promoted sample sales through blog posts, social media marketing, and direct-to-customer communications - Increased brand awareness and established brand identity through social media marketing, including Instagram and Twitter - Managed ShopDrop sample sale: developed and implemented marketing strategy; organized and maintained sales floor; facilitated customer inquiries; managed POS system Show less



House Of

• Public Relations Intern

  • May 2017 - Aug 2017

  New York, New York, United States - Managed samples and maintained showroom for this public relations firm specializing in fashion, accessory, and lifestyle brands - Facilitated sample loans for events and photo opportunities; coordinated with press and stylists for sample returns; arranged showroom samples for in-house meetings - Developed presentations of press clippings and product placements for featured brands to highlight firm’s marketing efforts