Melanie Vester
Interim Head of Product at DCI Digital Career Institute- Claim this Profile
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Deutsch Native or bilingual proficiency
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Englisch Full professional proficiency
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Französisch Limited working proficiency
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Spanisch Elementary proficiency
Topline Score
Bio
Credentials
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Certified New Work Consultant and Agile Coach nach EN/ISO/IEC 17024
MESH® ACADEMYJan, 2023- Oct, 2024
Experience
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DCI Digital Career Institute
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Germany
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Professional Training and Coaching
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300 - 400 Employee
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Interim Head of Product
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Feb 2023 - Present
Disciplinary leadership and responsibility for an international team of 120 employees. End-to-end responsibility for four successful product launches from ideation to GMT. Development and implementation of strategic initiatives to achieve corporate goals. Effective cross-functional stakeholder management to ensure successful product launches. Conducting a successful departmental restructuring. Result: Massive cost savings while simultaneously exceeding growth targets. Disciplinary leadership and responsibility for an international team of 120 employees. End-to-end responsibility for four successful product launches from ideation to GMT. Development and implementation of strategic initiatives to achieve corporate goals. Effective cross-functional stakeholder management to ensure successful product launches. Conducting a successful departmental restructuring. Result: Massive cost savings while simultaneously exceeding growth targets.
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Fuchs & Eule
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Germany
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Services for Renewable Energy
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1 - 100 Employee
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Short term Assignment: Setup Acquisition Department
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May 2022 - Jul 2022
Setting up the acquisition department: Development of the sales strategy and a scalable department structure, including goal setting and defining relevant milestones Defining KPIs and setting up a reporting system Development of the commission model Creation of sales pitches Recruitment and leadership of a 6-member acquisition team. Setting up the acquisition department: Development of the sales strategy and a scalable department structure, including goal setting and defining relevant milestones Defining KPIs and setting up a reporting system Development of the commission model Creation of sales pitches Recruitment and leadership of a 6-member acquisition team.
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Aroundhome
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Germany
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Consumer Services
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100 - 200 Employee
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Head of Acquisition
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Jan 2019 - May 2022
Comprehensive leadership and steering of 75 employees and 5 team leaders in direct cooperation with the management board, including product launches, creation of commission models, goal setting and quality managementResult: + 4 million in revenue
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Project Lead New Work
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Mar 2021 - Dec 2021
Project lead for holistic transfer of the company into the new way of working, especially with regard to the compatibility of remote culture and sense of belongingConcept development and conversion of 6000sqm office spaceCoordinating construction workers onsiteDevelopment and implementation of new company policies and software
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Consultant Business Development
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Jan 2017 - Jan 2019
Development of an acquisition department for cold calling with 30 employees including conception and development of the Sales AcademyCreation of pitches and training documentsDevelopment of an efficient reporting systemImplementing lean salesforce processesDerivation and implementation of measures to increase performance and much more. Result: Performance increase of the department by 100%.Implementing & Managing the Net promoter Score companywide
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CHIP
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Germany
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Media Production
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1 - 100 Employee
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Junior Project Manager
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Sep 2014 - Jun 2015
Initiated and developed the licensing process of awarding quality seals including marketing, legal regulations and design Implemented and managed the whole licensing process concerning product, sales and marketing Acquisitioned and supported customers and media partners Coordinated interface work with editors, engineers and sales department Result: Achieved a significant ROI for the company Initiated and developed the licensing process of awarding quality seals including marketing, legal regulations and design Implemented and managed the whole licensing process concerning product, sales and marketing Acquisitioned and supported customers and media partners Coordinated interface work with editors, engineers and sales department Result: Achieved a significant ROI for the company
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Hubert Burda Media
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Germany
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Media Production
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700 & Above Employee
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Burda Professional Graduate Trainee
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Sep 2013 - Aug 2014
Rotational leadership program, Departments: Chip Digital, Cyberport and Focus Online Conducted industry analysis and presented it to the whole department Devised strategy within logistics to reduce shipping costs and presented recommendations to senior management Created a business plan and concept for Burda’s entry in the eBook market together with colleagues and presented it to senior management and board members Rotational leadership program, Departments: Chip Digital, Cyberport and Focus Online Conducted industry analysis and presented it to the whole department Devised strategy within logistics to reduce shipping costs and presented recommendations to senior management Created a business plan and concept for Burda’s entry in the eBook market together with colleagues and presented it to senior management and board members
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Vitafy GmbH
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München
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Werkstudent Shop Management
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Apr 2013 - Jul 2013
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Venture Stars
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Germany
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Venture Capital and Private Equity Principals
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1 - 100 Employee
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Junior Online Marketing Manager
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Jan 2013 - Apr 2013
SEM, SEO Set up and management of affiliate - accounts Advertisement design for online shops Social networks relations management Analysis of analytics- and affiliate – tracking Support and training of new interns SEM, SEO Set up and management of affiliate - accounts Advertisement design for online shops Social networks relations management Analysis of analytics- and affiliate – tracking Support and training of new interns
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Crealytics
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Germany
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Internet Publishing
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100 - 200 Employee
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Campaign Management Assistant
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Nov 2011 - Jul 2012
Set up and optimization of search engine marketing campaigns Managing Google Adwords accounts of international clients Set up and optimization of search engine marketing campaigns Managing Google Adwords accounts of international clients
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OneTwoSocial
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Germany
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Advertising Services
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1 - 100 Employee
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Junior Social Media Manager
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Jul 2011 - Oct 2011
Managing Social Network Campaigns for customers Writing articles on social media marketing topics for the company blog Managing Social Network Campaigns for customers Writing articles on social media marketing topics for the company blog
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Education
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University of St. Andrews
MLitt, Management -
Universität Passau
Bachelor of Arts (B.A.), Medien und Kommunikation -
Université Michel de Montaigne (Bordeaux 3)
Bachelor of Arts (B.A.), Information et Communication