Melania Strâmbeanu

Creative Digital Marketer at Libris.ro
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Location
Braşov, Romania, RO
Languages
  • English Full professional proficiency

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Credentials

  • Goethe Zertifikat B2
    -

Experience

    • Romania
    • Retail
    • 1 - 100 Employee
    • Creative Digital Marketer
      • Jan 2021 - Present

      - Write, proofread, and edit creative and technical content across different mediums; - Create innovative marketing campaigns; - Conduct market research and analyze trends to identify new marketing opportunities; - Prepare and publish newsletters; - Write, proofread, and edit creative and technical content across different mediums; - Create innovative marketing campaigns; - Conduct market research and analyze trends to identify new marketing opportunities; - Prepare and publish newsletters;

    • United States
    • Health, Wellness & Fitness
    • 1 - 100 Employee
    • Yoga Teacher
      • Jun 2020 - Present

      - lead group and private yoga classes - demonstrate practice and techniques - lead meditations - share the spiritual and intellectual principles of yoga - design yoga programs - lead group and private yoga classes - demonstrate practice and techniques - lead meditations - share the spiritual and intellectual principles of yoga - design yoga programs

    • Romania
    • Leisure, Travel & Tourism
    • Tourism Marketing Coordinator
      • Aug 2018 - Jan 2021

      - stay up to date on tourism travel trends, social media and marketing trends - develop a marketing communications plan including strategy, goals, tactics, instruments, budgets - prepare and publish newsletters - develop online strategies for Social Media - design and implement tourism marketing programs and efforts to promote businesses and activities - identify local and regional travel and tourism trade shows in which to participate - handle all aspects of the Organisation’s social media and web marketing tactics, including tourism event web-listings, google adwords - plan new research-based advertising strategies for current and subsequent years that will increase leisure travel market share - developing design strategies with the Web Design Team - writing clear, persuasive, original copy - attend meeting, seminars, conventions, and workshops to further knowledge, stay informed of the changes in the tourism industry, and exchange information Show less

    • United States
    • Advertising Services
    • Marketing & Corporate Event Planner
      • Jul 2017 - Aug 2018

      - promote and publicise outdoor and corporate events - negotiate and manage vendor contracts - meet with the event stakeholders to gain understanding of the events's purpose - coordinate event logistics and services, including equipment and technology needed to run the event: food, drinks, transportation and more - outline the scope of the event, including time, location, date, budget - troubleshoot and handle any issues that arise on the event day - Develope a marketing communicatinos plan including strategy, goals, tactics, instruments, budgets - Create original content for blog and administrate the company's blog - Prepare and publish newsletters - Develope online strategies for Social Media - Prepare and supervise the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes Show less

    • Romania
    • Photography
    • 1 - 100 Employee
    • Employer Branding Specialist
      • Jul 2016 - Jul 2017

      - Developing new strategies - Developing a marketing communicatios plan including strategy, goals, tactics, instruments, budgets - Create original content for blog and administrate the company's blog - Create press releases, articles, presentations - Prepare and publish newsletters - Developing online strategies for Social Media - Communicating with colleagues and key spokespeople - Developing design strategies with the Web Design Team - Preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programmes - Organising events such as conferences, open days, exhibitions, charity events - Create a relation with the target audience based on loyalty, understanding customer needs - Analysing media coverage - Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis - Finding solutions for increasing the company's image on the market - Maintain corporate image - Recruiting employees - Create the interview guide - Developing the interview process Show less

    • United Kingdom
    • Individual and Family Services
    • Copywriter and Social Media Specialist
      • Oct 2015 - Jun 2016

      - liaising with clients and interpreting their briefs - creating original content for websites and blogs - developing creative ideas and concepts - writing clear, persuasive, original copy - conceive, develop and produce effective online and marketing campaigns - updating digital media - perform search engine optimization techniques - check copy for spelling and grammar errors - write press releases advertising new products - liaising with clients and interpreting their briefs - creating original content for websites and blogs - developing creative ideas and concepts - writing clear, persuasive, original copy - conceive, develop and produce effective online and marketing campaigns - updating digital media - perform search engine optimization techniques - check copy for spelling and grammar errors - write press releases advertising new products

Education

  • Universitatea Transilvania din Brașov
    Master's degree, Cultural Studies/Critical Theory and Analysis
    2015 - 2017
  • Universitatea Transilvania din Brașov
    Bachelor of Commnunicaton and PR, Public Relations, Advertising, and Applied Communication
    2012 - 2015

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