Mel Connell
Head of Marketing at Cleaner Seas Group- Claim this Profile
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Rai Lewis
Mel was instrumental in helping our little business get its marketing ducks in a row! 🦆 🦆 🦆 without her experience and expertise, we would’ve started on the wrong foot but Mel was there to make sure we began our journey down the right marketing path. She was there at all hours (to her char-grin I’m sure - though you’d never know), friendly and professional. We’d love to work with her again and hope to do so again soon.
LinkedIn User
Mel is a highly experienced and respected experiential marketer and brand strategist. She combines creativity with a deep understanding of brand & organisational purpose and the stories that need to be told to impact hearts and minds alongside the bottom line. She tackles campaigns and events with innovation and imagination, combining digital expertise with more traditional marketing channels. Intuitive, personal and fun and with a can-do attitude to getting the job done, I cannot recommend her highly enough.
Josh Williams
Mel has played a vital part in our marketing strategy since 2019. In particular she has helped us grow our Dog Friendly Retreats brand into a major player in the highly competitive pet friendly accommodation marketplace. Over this time we've employed the full breadth of Mel's wide skillset, including core brand strategising, social media management and content coordination.
Rai Lewis
Mel was instrumental in helping our little business get its marketing ducks in a row! 🦆 🦆 🦆 without her experience and expertise, we would’ve started on the wrong foot but Mel was there to make sure we began our journey down the right marketing path. She was there at all hours (to her char-grin I’m sure - though you’d never know), friendly and professional. We’d love to work with her again and hope to do so again soon.
LinkedIn User
Mel is a highly experienced and respected experiential marketer and brand strategist. She combines creativity with a deep understanding of brand & organisational purpose and the stories that need to be told to impact hearts and minds alongside the bottom line. She tackles campaigns and events with innovation and imagination, combining digital expertise with more traditional marketing channels. Intuitive, personal and fun and with a can-do attitude to getting the job done, I cannot recommend her highly enough.
Josh Williams
Mel has played a vital part in our marketing strategy since 2019. In particular she has helped us grow our Dog Friendly Retreats brand into a major player in the highly competitive pet friendly accommodation marketplace. Over this time we've employed the full breadth of Mel's wide skillset, including core brand strategising, social media management and content coordination.
Rai Lewis
Mel was instrumental in helping our little business get its marketing ducks in a row! 🦆 🦆 🦆 without her experience and expertise, we would’ve started on the wrong foot but Mel was there to make sure we began our journey down the right marketing path. She was there at all hours (to her char-grin I’m sure - though you’d never know), friendly and professional. We’d love to work with her again and hope to do so again soon.
LinkedIn User
Mel is a highly experienced and respected experiential marketer and brand strategist. She combines creativity with a deep understanding of brand & organisational purpose and the stories that need to be told to impact hearts and minds alongside the bottom line. She tackles campaigns and events with innovation and imagination, combining digital expertise with more traditional marketing channels. Intuitive, personal and fun and with a can-do attitude to getting the job done, I cannot recommend her highly enough.
Josh Williams
Mel has played a vital part in our marketing strategy since 2019. In particular she has helped us grow our Dog Friendly Retreats brand into a major player in the highly competitive pet friendly accommodation marketplace. Over this time we've employed the full breadth of Mel's wide skillset, including core brand strategising, social media management and content coordination.
Rai Lewis
Mel was instrumental in helping our little business get its marketing ducks in a row! 🦆 🦆 🦆 without her experience and expertise, we would’ve started on the wrong foot but Mel was there to make sure we began our journey down the right marketing path. She was there at all hours (to her char-grin I’m sure - though you’d never know), friendly and professional. We’d love to work with her again and hope to do so again soon.
LinkedIn User
Mel is a highly experienced and respected experiential marketer and brand strategist. She combines creativity with a deep understanding of brand & organisational purpose and the stories that need to be told to impact hearts and minds alongside the bottom line. She tackles campaigns and events with innovation and imagination, combining digital expertise with more traditional marketing channels. Intuitive, personal and fun and with a can-do attitude to getting the job done, I cannot recommend her highly enough.
Josh Williams
Mel has played a vital part in our marketing strategy since 2019. In particular she has helped us grow our Dog Friendly Retreats brand into a major player in the highly competitive pet friendly accommodation marketplace. Over this time we've employed the full breadth of Mel's wide skillset, including core brand strategising, social media management and content coordination.
Experience
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Cleaner Seas Group®
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United Kingdom
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Head of Marketing
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Nov 2022 - Present
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Melwynn Marketing
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United Kingdom
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Head Honcho
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Jul 2022 - Present
On a mission to support purpose led brands. Helping change makers to tell their story, reach their community and raise the volume. A seasoned and disruptive brand and comms strategist with over 18 years experience creating, managing and delivering innovative global marketing strategies and community building campaigns for fashion, lifestyle and destination brands. Brands I’ve worked with/am working with: Cleaner Seas Group, Finisterre, Plant One, Flooglebinder, Adidas, Bestseller, TOMS shoes, My Wardrobe, Vero Moda and Nokia as well as many emerging and start up brands. ‘How can I help to create the conditions under which the world that I want to see becomes possible?’ Mike Berners-Lee There is No Planet B Show less
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Seasalt
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United Kingdom
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Retail Apparel and Fashion
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400 - 500 Employee
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Brand Manager
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Aug 2019 - Jul 2021
I was bought on board at Seasalt to develop the strategy, direction and rollout of sustainability and brand campaigns as well as community and partnership building. - Creation of a brand led content plan to drive engagement - Customer acquisition strategy - Sustainability strategy - Brand TOV, message hierarchy and direction - Brand community strategy, rollout + management - Brand content strategy and ongoing relationship building - Seasonal and annual partnership + charity strategy - Working with the customer insight manager to build customer insights/learnings - Owning budget for brand activations, partnerships + events - Future Thinking on brand activations i.e experiential/digital/trend reporting - Work with heads of channel to roll out brand content and measure impact - Work with the creative team on briefing brand assets - Work with marketing managers to align all brand activations to product focus - Working on COVID content and brand strategy plan throgh impact and recovery - Creation and development of brand narratives and story telling across core brand, seasonal campaigns, product categories and sustainability initiatives Show less
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Finisterre
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United Kingdom
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Retail
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1 - 100 Employee
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Marketing Manager
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Jun 2016 - Jul 2019
At Finisterre I introduced a new approach to both brand and marketing and helped shift the dial on customer segmentation, marketing mix and insight led strategy. I also led the charge on overall brand narrative, campaign + product/range story telling and helped build and utilise a solid brand community to generate engagement, preference and advocacy. - Brand direction and strategy - Brand guardianship, TOV and directional strategy - Creation and development of a retention and acquisition strategy - Customer focused CRM platform analysis - Creation and promotion of seasonal Promo Calendar in line with trade and sales objectives - Campaign ideation, management and rollout (against KPIs) - Innovation through new initiatives in digital, pop up and acquisition work - Management of a wider delivery/roll out team across channels - Working to business set KPIs from data capture through to sell through and retention - Budget projection + management - 3rd party agency management; Social, PR, Digital, Creative - Reporting to senior board + investors Show less
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'i-am' beyond
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United Kingdom
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Design Services
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100 - 200 Employee
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Account Director/Founder
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May 2010 - Jul 2014
'i-am' Beyond specialises in getting your brand talked about through a range of community building and experiential marketing campaigns. Strategies range from temporary retail/event spaces/pop up stores through to social media activations and influencer engagement alongside longer term brand direction and consumer engagement programmes. Working with clients such as TOMS shoes, Vero Moda, Diesel, Diageo, My Wardrobe & Mi adidas. 'i-am' Beyond specialises in getting your brand talked about through a range of community building and experiential marketing campaigns. Strategies range from temporary retail/event spaces/pop up stores through to social media activations and influencer engagement alongside longer term brand direction and consumer engagement programmes. Working with clients such as TOMS shoes, Vero Moda, Diesel, Diageo, My Wardrobe & Mi adidas.
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I-AM
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United Kingdom
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Design Services
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100 - 200 Employee
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Director of Marketing and Brand Consultant
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Jul 2006 - Jun 2010
2006 - 2007 Marketing Executive 2008 - 2009 Marketing Manager 2009 - Marketing Director 2006 - 2007 Marketing Executive 2008 - 2009 Marketing Manager 2009 - Marketing Director
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Emap Publishing
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London, United Kingdom
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Advertising Executive
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Jan 2006 - Jun 2006
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Condé Nast, Australia
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Sydney, Australia
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Display Advertising Exec
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Mar 2005 - Jan 2006
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Education
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2000 - 2003
Brunel University
Joint BA Hons, English Literature & Media
Community
