Senior Graphic Designer

• May 2022 - Present

Responsible for the creation and implementation of the branding guidelines for the Yomi brand, the first and only FDA-cleared robot-assisted dental surgery system. Created and implemented a creative project and file management workflow that allowed for wider visibility to stakeholders about project status. Collaborate with account executives, and project managers to produce impactful design solutions for 3 product launches on a variety of distribution… Show more Responsible for the creation and implementation of the branding guidelines for the Yomi brand, the first and only FDA-cleared robot-assisted dental surgery system. Created and implemented a creative project and file management workflow that allowed for wider visibility to stakeholders about project status. Collaborate with account executives, and project managers to produce impactful design solutions for 3 product launches on a variety of distribution channels. Manage user portal which provided customizable marketing assets for over 130 dental practices nationwide. Collaborate cross-functionally with software engineers and UI/UX designers to develop easy to understand assets to be implemented across multiple surgical workflows on YomiPlan software. Show less Responsible for the creation and implementation of the branding guidelines for the Yomi brand, the first and only FDA-cleared robot-assisted dental surgery system. Created and implemented a creative project and file management workflow that allowed for wider visibility to stakeholders about project status. Collaborate with account executives, and project managers to produce impactful design solutions for 3 product launches on a variety of distribution… Show more Responsible for the creation and implementation of the branding guidelines for the Yomi brand, the first and only FDA-cleared robot-assisted dental surgery system. Created and implemented a creative project and file management workflow that allowed for wider visibility to stakeholders about project status. Collaborate with account executives, and project managers to produce impactful design solutions for 3 product launches on a variety of distribution channels. Manage user portal which provided customizable marketing assets for over 130 dental practices nationwide. Collaborate cross-functionally with software engineers and UI/UX designers to develop easy to understand assets to be implemented across multiple surgical workflows on YomiPlan software. Show less

Creative Director / Owner

• Jun 2019 - Present

Creative Services Lead Designer

• May 2018 - May 2022

• Responsible for the design of graphics, branding signage, packaging, and wayfinding projects for 24 resorts with an annual average of 800k guests. • Design co-branded collateral in collaboration with company partners such as Sesame Street, Greg Norman, PADI, Real Madrid, and American Airlines. • Collaborate with sales, social media, and brand marketing teams to create concepts and generate frameworks necessary to produce optimal media to increase our global brand recognition to… Show more • Responsible for the design of graphics, branding signage, packaging, and wayfinding projects for 24 resorts with an annual average of 800k guests. • Design co-branded collateral in collaboration with company partners such as Sesame Street, Greg Norman, PADI, Real Madrid, and American Airlines. • Collaborate with sales, social media, and brand marketing teams to create concepts and generate frameworks necessary to produce optimal media to increase our global brand recognition to 84% with an excess of 10B media impressions per destination. • Supervise and approve the creation of production files to ensure the final product is consistent with brand guidelines and error-free. • Participate in regular interdepartmental status meetings to ensure long-term projects remain on schedule. • Participate in the recruitment process for new designers, from interviewing and training to mentoring and overseeing work so new employees could achieve a high level of productivity and quality in design. Show less • Responsible for the design of graphics, branding signage, packaging, and wayfinding projects for 24 resorts with an annual average of 800k guests. • Design co-branded collateral in collaboration with company partners such as Sesame Street, Greg Norman, PADI, Real Madrid, and American Airlines. • Collaborate with sales, social media, and brand marketing teams to create concepts and generate frameworks necessary to produce optimal media to increase our global brand recognition to… Show more • Responsible for the design of graphics, branding signage, packaging, and wayfinding projects for 24 resorts with an annual average of 800k guests. • Design co-branded collateral in collaboration with company partners such as Sesame Street, Greg Norman, PADI, Real Madrid, and American Airlines. • Collaborate with sales, social media, and brand marketing teams to create concepts and generate frameworks necessary to produce optimal media to increase our global brand recognition to 84% with an excess of 10B media impressions per destination. • Supervise and approve the creation of production files to ensure the final product is consistent with brand guidelines and error-free. • Participate in regular interdepartmental status meetings to ensure long-term projects remain on schedule. • Participate in the recruitment process for new designers, from interviewing and training to mentoring and overseeing work so new employees could achieve a high level of productivity and quality in design. Show less

Senior Graphic Designer / Art Director

• Mar 2013 - Apr 2018

Clevelander South Beach | Essex House Hotel | Zen Sai Restaurant | Clevelander Marlins Park • Designed new on-brand visual elements to effectively convey concepts and messaging such as hotel in-room pieces, sales brochures, web, and social media for all properties inside Big Destinations’ portfolio. • Collaborated with vendors and partners such as Miami Marlins, ESPN, Draft Kings, Tito’s Vodka, and other national liquor brands, and radio stations to ensure style consistency with… Show more Clevelander South Beach | Essex House Hotel | Zen Sai Restaurant | Clevelander Marlins Park • Designed new on-brand visual elements to effectively convey concepts and messaging such as hotel in-room pieces, sales brochures, web, and social media for all properties inside Big Destinations’ portfolio. • Collaborated with vendors and partners such as Miami Marlins, ESPN, Draft Kings, Tito’s Vodka, and other national liquor brands, and radio stations to ensure style consistency with all cobranded marketing materials. • Monitored production schedules while adhering to assigned budgets. • Created a corporate Brand Book defining all of the property’s corporate identity and brand voice. • Work closely with printers to maintain our high standard of printed collateral and interior signage, POS displays, and packaging. • Proactively participated in weekly team meetings with managers and directors to ensure that their visions and goals were met. Show less Clevelander South Beach | Essex House Hotel | Zen Sai Restaurant | Clevelander Marlins Park • Designed new on-brand visual elements to effectively convey concepts and messaging such as hotel in-room pieces, sales brochures, web, and social media for all properties inside Big Destinations’ portfolio. • Collaborated with vendors and partners such as Miami Marlins, ESPN, Draft Kings, Tito’s Vodka, and other national liquor brands, and radio stations to ensure style consistency with… Show more Clevelander South Beach | Essex House Hotel | Zen Sai Restaurant | Clevelander Marlins Park • Designed new on-brand visual elements to effectively convey concepts and messaging such as hotel in-room pieces, sales brochures, web, and social media for all properties inside Big Destinations’ portfolio. • Collaborated with vendors and partners such as Miami Marlins, ESPN, Draft Kings, Tito’s Vodka, and other national liquor brands, and radio stations to ensure style consistency with all cobranded marketing materials. • Monitored production schedules while adhering to assigned budgets. • Created a corporate Brand Book defining all of the property’s corporate identity and brand voice. • Work closely with printers to maintain our high standard of printed collateral and interior signage, POS displays, and packaging. • Proactively participated in weekly team meetings with managers and directors to ensure that their visions and goals were met. Show less

Art Director / Web Content Manager

• Nov 2011 - Mar 2013

• Conceptualized and created a bi-monthly printed and digital magazine that featured celebrity interviews with a total distribution of over 30,000 readers. • Created branded and cobranded marketing materials for over 50 national conferences, including but not limited to banners, seating cards, posters, ads • Led, trained, and mentored junior designers and mentors. • Designed, Managed, and updated website content including bi-weekly digital newsletters, articles, and… Show more • Conceptualized and created a bi-monthly printed and digital magazine that featured celebrity interviews with a total distribution of over 30,000 readers. • Created branded and cobranded marketing materials for over 50 national conferences, including but not limited to banners, seating cards, posters, ads • Led, trained, and mentored junior designers and mentors. • Designed, Managed, and updated website content including bi-weekly digital newsletters, articles, and provided monthly reports of impressions to paying ad sponsors and executive team. Show less • Conceptualized and created a bi-monthly printed and digital magazine that featured celebrity interviews with a total distribution of over 30,000 readers. • Created branded and cobranded marketing materials for over 50 national conferences, including but not limited to banners, seating cards, posters, ads • Led, trained, and mentored junior designers and mentors. • Designed, Managed, and updated website content including bi-weekly digital newsletters, articles, and… Show more • Conceptualized and created a bi-monthly printed and digital magazine that featured celebrity interviews with a total distribution of over 30,000 readers. • Created branded and cobranded marketing materials for over 50 national conferences, including but not limited to banners, seating cards, posters, ads • Led, trained, and mentored junior designers and mentors. • Designed, Managed, and updated website content including bi-weekly digital newsletters, articles, and provided monthly reports of impressions to paying ad sponsors and executive team. Show less

Graphic Designer

• Jun 2009 - Aug 2010

Bi-monthly magazine design and pre-press, overall conference collateral and photography. Bi-monthly magazine design and pre-press, overall conference collateral and photography.