Experience

Yapp Brothers Ltd

• United Kingdom
• Wine & Spirits
• 1 - 100 Employee

• Trade Sales and Shop Manager

  • Apr 2012 - Present

  Provide advice, recommendation and service to several prestigious accounts/restaurants in Wales and the South-West. Meet, taste and discuss wines with Michelin-starred chefs, sommeliers, and business owners and advise on suitable wines to match their cuisine, and their client/customer needs. Build up long-term relationships and adapt wine choices to suit seasonal produce/cooking. Generate new business through contacts and experience gained during the past ten years. Provide a direct link from winemaker to table with detailed, practical product knowledge to enhance customer satisfaction.

• Shop Manager

  • Oct 2004 - Apr 2012

  Provide well-informed advise to customers, host and organize wine tastings both in-house and externally, create and arrange topical shop displays to increase sales and ambiance. Liaise with journalists re Press comments on Yapp wines and publicise. Develop bespoke sales skills to meet customer requirements. Aim to reach and surpass sales targets. Grow customer database through promotions, sales, tastings and events. Winemaking harvest – Domaine Saint Gayan, Gigondas. 2005.Vinification – Domaine La Tour Vieille, Collioure. 2006.Winemaker visits – Jurançon and Irouléguy, South-West France. 2007.Winemaker visits – Bandol and Rhône. Vinisud, Montpellier 2008.Winemaker visits – Champagne and Chablis. 2009.Winemaker visits – Burgundy and Loire. Angers Wine Fair 2010.Winemaker visits – Beaujolais. Invited and organised by Inter-Beaujolais. 2012.

• Warehouse and Delivery Operative

  • Aug 2002 - Oct 2004

  Duties included – stock rotation/movements, goods in/out, picking/despatching orders, fine wine storage. Deliveries to local customers in the South West region and to numerous trade/restaurant accounts in London.Forklift licence – passed 2002WSET – Intermediate 2003 (distinction)WSET – Advanced 2004