Experience

Meikle Co.

• Australia
• Advertising Services
• 1 - 100 Employee

• Director

  • Dec 2009 - Present

  Specialising in; • Sales and growth strategies for magazines and digital ventures • Driving entrepreneurial ideas Working with a local Brisbane publishing company with a multitude of titles, traditional and digital on strategy, growth and connections to new local and national clients. Readership reach of over 100,000 + readers in Brisbane's most desirable suburbs. Specialising in; • Sales and growth strategies for magazines and digital ventures • Driving entrepreneurial ideas Working with a local Brisbane publishing company with a multitude of titles, traditional and digital on strategy, growth and connections to new local and national clients. Readership reach of over 100,000 + readers in Brisbane's most desirable suburbs.



The-RiotACT.com

• Various Roles

  • May 2014 - Jun 2016

  The-RiotACT.com is an independent Canberra news and public forum website now a part of the Region Media Group. It is one of Canberra's most visited websites. From 2010-to 2016 I managed various aspects of the website, including the design, advertising strategy and sales, and implementation of a major re-brand. Under my direction The RiotACT: - Secured funding to better develop the functionality of the site and increase staff numbers - Introduced new revenue streams including banner advertising and advertorials - Created a new dynamic logo and brand - Secured a number of high profile advertisers including the ACT Government, Transact, NRMA, Molonglo group, Ben Aulich, and other medium-large Canberra businesses Show less



Adlab Creative Chemistry

• Managing Director

  • Jan 2008 - Dec 2008

  At the age of 25 I launched my 1st business. AdLab was a start-up advertising agency with a core focus on providing clients with: strategic media planning and buying, web and graphic design, brand development and rejuvenation, television radio scripting and production, print design, digital viral solutions, corporate launches and events, public relations and promotion. Achievements: - Managed 3 full time staff members and 5 contractors - Created a diverse client database of 15 within the first year - Worked on local and National branding campaigns - Created and implemented media strategy for over 15 clients in the Canberra market consisting of TV, radio, press and online advertising strategies - Cultivated strong relationships with local and National businesses such as: ACT Government, a major accountancy firm, Peoplebank, Allhomes, Rachel Bird and Co, MECHE/North/ICBM/Minque Nightclubs. Show less



Canberra CityNews

• Australia
• Newspaper Publishing
• 1 - 100 Employee

• Various Roles, Account Manager, Senior Account Manager, Sales Team Leader,

  • May 1999 - Dec 2007

  Brought on to sell advertising space by the then-Founder of City News at age 17, I quickly helped the company secure and maintain a strong client base, which allowed a move to fortnightly production and a subsequent doubling of turn-over. After setting and achieving new sales targets, the company was then able to take a leap to weekly production (which more than quadrupled its revenue), and revitalise the brand to a glossy magazine-style publication. Achievements: - Set annual, monthly and weekly sales records - Managed and grew a dynamic sales team - Designed and shaped the Property section - Created dynamic and innovative cooperative advertising features - Introduced major long term advertisers that continue to support the publication today - Facilitated long term industry-associated sponsorships Show less