Integrated Media Associate

• Aug 2022 - Present

• Dec 2021 - May 2022

Led the department of 3 directors and 24 strategists across 12 client accountsProvided timely feedback for strategists on Brand Audits, Creative Briefs, Research Reports, and final presentation decks

• Sep 2021 - Dec 2021

Conducted primary and secondary research to understand the facial rejuvenation industry and consumers' perception of non-surgical facial treatment and thus provide insights and strategic communication recommendations for client Skin Rx

Content Marketing Intern

• Jan 2021 - Aug 2021

Analyzed social media performance utilizing Facebook Business Manager and visualized data with Excel PivotTable and PowerPoint while assisting with the development of monthly reports for Asia Pacific, Latin America, Eastern Europe, and Africa market Structured an internal training manual (slide deck) that helped with the rollout of the social listening tool Brandwatch in 26 countries Produced thumbnails for over 15 YouTube videos and liaised with local offices to guide SEO for 9 Asia Pacific corporate YouTube channels Provided ongoing competitor analysis spanning the emerging markets through desktop research Show less

Media Intern

• Feb 2019 - Jul 2019

Collaborated with Global team and other internal teams to ascertain content for 4 seasonal campaigns (Rouge Dior, Miss Dior, Forever Foundation, J'adore) Spearheaded the brief and communication with agencies on the execution and launch of localized digital/print/OOH ads for the Mainland China Market Ad-hoc work including managing purchase orders and assisting with annual audit Collaborated with Global team and other internal teams to ascertain content for 4 seasonal campaigns (Rouge Dior, Miss Dior, Forever Foundation, J'adore) Spearheaded the brief and communication with agencies on the execution and launch of localized digital/print/OOH ads for the Mainland China Market Ad-hoc work including managing purchase orders and assisting with annual audit

Planning Intern

• Jun 2018 - Sep 2018

Conducted monthly competitor analysis and consumer audit through secondary research Derived consumer insights while assisting Strategy Director with 0-1 branding strategy for a new-energy vehicle client Created pitch decks based on the team's brainstorming results Conducted monthly competitor analysis and consumer audit through secondary research Derived consumer insights while assisting Strategy Director with 0-1 branding strategy for a new-energy vehicle client Created pitch decks based on the team's brainstorming results

Teaching Assistant

• Mar 2017 - Jun 2018