Experience

TROPICAL CONSOLIDATED CORPORATION SDN. BHD.

• Malaysia
• International Trade and Development
• 1 - 100 Employee

• Marketing Manager

  • Aug 2019 - Present

  - Responsible for developing the new business plan for the Group. - Handle the marketing for Tropical brands, including TC BOY, Snappy Tom, KUCINTA, Safcol Victoria, etc. - Assisting various business units in Tropical in their marketing strategies; also led the initiative to set up and run the E-Commerce business for Malaysia & Singapore market. - Responsible for developing the new business plan for the Group. - Handle the marketing for Tropical brands, including TC BOY, Snappy Tom, KUCINTA, Safcol Victoria, etc. - Assisting various business units in Tropical in their marketing strategies; also led the initiative to set up and run the E-Commerce business for Malaysia & Singapore market.



Boon Siew Honda

• Assistant Marketing Manager

  • Jul 2017 - Jul 2019

  - Lead a team of 4 responsible for planning, execution, and post reporting of the event, exhibition, roadshow, new model launch, media buying, media relations, and digital marketing.- Assisted Dealer Development Section to launch Honda Exclusive Shop (Impian X and Honda BigWing).- Responsible for department monthly budget review and analysis.

• Marketing Team Lead

  • Dec 2014 - Jun 2017

  - Take lead & involved in campaign planning from Above the Line (ATL) to Bottom the Line (BTL) such as advertising strategies & bike roadshow.- Improved company digital marketing via introducing social media content management.- Past Honda motorcycle project handled includes EX5 Dream Fi, Wave Alpha, Wave Dash Fi, Future Fi & RS150R.



Easy (Easy Taxi)

• Brazil
• IT Services and IT Consulting
• 400 - 500 Employee

• Business Development Executive

  • Aug 2014 - Nov 2014

  • Building & scaling operation in Penang market from ground up. • Building & scaling operation in Penang market from ground up.



Nippon Paint Malaysia

• Malaysia
• Construction
• 100 - 200 Employee

• Product Marketing Executive

  • Feb 2014 - Jul 2014

  • Managed all event activities, exhibition, and roadshow from planning to execution.

• Management Associate

  • Oct 2013 - Jan 2014

  • Handled the end to end Trade Creditor Account process in efficient manner with allocate to Finance Department.