Experience

Flowering Tree Investment Management

• Investment Management
• 1 - 100 Employee

• Partner

  • Apr 2017 - Present



Flowering Tree Investment Management Pte. Ltd.

• Singapore

• Analyst

  • Apr 2014 - Apr 2017



Expedia Group

• United States
• Software Development
• 700 & Above Employee

• Lodging Connectivity Account Manager

  • Nov 2012 - Mar 2014

  • Influence vendors and hoteliers to adopt and implement connectivity solutions while ensuring the technology meets Expedia’s business requirements and defined business benefits • Focus on driving efficiency and incremental revenue as well as proactively proposing and executing solutions to the various challenges of connectivity to the partner’s systems • Build direct relationships with Market Managers, vendors, hoteliers, and team members through preparing for and conducting regular updates, business reviews and training sessions.



Standard Chartered Bank

• United Kingdom
• Banking
• 700 & Above Employee

• Equity Research MA Intern

  • Jul 2012 - Sep 2012

  • Events research for Oil & Gas industry and Small caps. • Building Excel templates to automatically extract relevant information from Bloomberg. • Using various methods such as DCF and Multiples to valuate target companies. • Writing company reports based on latest company development, industry trends, as well as valuation results, etc. • Events research for Oil & Gas industry and Small caps. • Building Excel templates to automatically extract relevant information from Bloomberg. • Using various methods such as DCF and Multiples to valuate target companies. • Writing company reports based on latest company development, industry trends, as well as valuation results, etc.



2006 - 2011 Dell, Inc

• Brand Manager & CRM Manager

  • May 2006 - Jul 2011

  • Initiated Customer Loyalty program (annual revenue target over USD50million) in major Asian markets including Japan, China, India, Australia and Korea. Achieved significant year on year growth. China and India achieved 100% growth rate from EDM/DM Marketing • Managed multiple vendors to implement Direct Marketing project across major Asian markets. Vendors were located in different regions including the US, HongKong, Singapore and India. Managed vendors remotely to launch several projects successfully • Analyzed industry trend, competitors initiatives, consumer preferences, and internal sales trend in Japan market, and designed product promotion and merchandising plan based on the analysis results. Owned $100million annual revenue target. Achieved 10%+ growth rate in revenue and margin • Conducted intensive customer behavior analysis and designed a more efficient consumer segmentation plan which increased customer response rate by more than 10% • Leveraged internal resources from different divisions including sales, PR, Product Management to promote new products launch (3-4 new product launches/year) • Initiated and implemented cross-functional campaign to drive sales from different channels (online, phone and retail). Achieved 10%+ year on year growth in all channels • Provided sales trainings in different languages (Chinese, Japanese, and English) once every quarter • Marketing and Sales teams. Facilitated weekly meeting between the two divisions where Marketing campaign information was shared to Sales teams and customer feedbacks were informed to Marketing teams



2003 - 2006 HITACH Information Systems

• Marketing Manager

  • Mar 2003 - Apr 2006

  • Organized and made presentations in various marketing events such as press conferences, exhibitions, seminars, etc. Brand awareness improved significantly and sales tripled year on year • Developed a demonstration CD for sophisticated software products. The CD was constantly used in many exhibitions and seminars as an effective Marketing tool • Designed a series of advertising materials for IT magazines which generated high response rate • Organized and made presentations in various marketing events such as press conferences, exhibitions, seminars, etc. Brand awareness improved significantly and sales tripled year on year • Developed a demonstration CD for sophisticated software products. The CD was constantly used in many exhibitions and seminars as an effective Marketing tool • Designed a series of advertising materials for IT magazines which generated high response rate