Mei Fung Yau
Digital Marketing & Content Specialist at Bailey Creative Inc.- Claim this Profile
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Bio
Credentials
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Smart Serve
Smart Serve OntarioMay, 2018- Oct, 2024
Experience
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Bailey Creative Inc.
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Canada
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Marketing Services
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1 - 100 Employee
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Digital Marketing & Content Specialist
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Jul 2021 - Present
• Successfully spearhead client social media strategies across Facebook, Instagram, and LinkedIn • Manage and oversee social media planning and content creation for monthly social media calendars • Monitor and grow online presence through social media profile optimization, community management efforts, and social media best practices • Strengthen customer relationships and drive traffic to client websites via audience targeting and social media advertising • Effectively develop copy for client websites, blogs, and marketing materials to ensure consistent brand messaging and tone of voice • Develop and execute brand and content strategy across all marketing platforms including social media, client websites, and Google • Efficiently upload and optimize website content via WordPress to ensure successful on-page SEO • Provide leadership, delegate tasks, and lead social media training sessions for team members and clients • Ensure all timelines are met throughout the project management, content production, editing, approval, and delivery process • Lead client meetings and communicate closely with clients to drive sales and reach marketing objectives • Create digital marketing and social media proposals to secure contracts with new clients • Create implementation plans to ensure effective strategy rollout, timeline execution, and lead generation Show less
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Honeypot Marketing
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Canada
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2021 - Jun 2021
• Constructed, scheduled, and managed social media calendars for various clients including financial and wealth management companies, app and e-commerce entrepreneurs, and local businesses • Managed social media presence and reported social media analytics on Instagram, Facebook, Twitter, and LinkedIn for both organic and paid content • Constructed marketing content for digital marketing materials including website and blog content, email campaigns, ad copy, lead generation campaigns, and creative marketing campaigns • Worked closely with the creative team to construct graphics, videos, and ad content • Effectively utilized a variety of marketing platforms including WordPress, Unbounce, ActiveCampaign, Facebook Ads Manager, and SEMrush • Assisted in managing client accounts and presented marketing strategy updates at weekly client meetings Show less
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Shoeless Joe's Limited
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Canada
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Restaurants
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100 - 200 Employee
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Server
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May 2018 - Dec 2020
• Provided excellent customer service to a high volume of customers with a strong ability to multi-task • Communicated with customers in a positive manner when greeting guests and taking orders • Exhibited a strong knowledge of menu items, provided recommendations, and answered questions regarding food and drink products • Effectively inputted orders into the POS system and communicated order details with the kitchen staff • Handled money with accuracy when making transactions and accepting payments • Ensured seamless workflow and customer order coordination throughout the front and back of house staff Show less
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Lang Students' Association
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Canada
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Non-profit Organizations
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Social Media Coordinator - Lang Sustainability Conference
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May 2019 - May 2020
• Successfully promoted and advertised the first annual Lang Sustainability Conference at the University of Guelph through social media and digital marketing• Ensured strong attention to detail in developing, implementing, and managing social media strategies and content calendar creation• Managed and oversaw social media channels and worked closely with the graphic design team to create engaging creative content • Monitored user engagement and interacted with social media audience to boost online engagement and grow awareness of the event• Communicated with industry professionals via social media to build relationships and create valuable connections for the Lang School of Business• Assisted with various marketing tasks and projects during the Lang Sustainability Conference Show less
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Events Manager
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May 2018 - May 2019
• Successfully planned, organized, and executed business events for up to 300 guests in a timely manner• Managed and delegated tasks to team members to ensure team productivity and successful event execution • Managed up to 50 volunteers and acted as a point of contact for volunteers and event guests • Fostered relationships and worked closely with University administration, external venues, and catering companies • Recruited and provided support to business students to ensure high-volume event attendance and overall event success • Acted as a representative for the Lang Students’ Association to University of Guelph members and other external parties Show less
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Enactus Guelph
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Canada
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Non-profit Organizations
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1 - 100 Employee
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Vice President of Events
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May 2019 - Apr 2020
• Effectively led and coordinated the events portfolio in implementing events for the Enactus brand • Organized and executed a variety of internal and external events taking place at various venues for up to 100 guests • Managed and delegated tasks to the Enactus team of 28 members to ensure team productivity and successful event execution • Created and maintained relationships with current and potential partners such as University of Guelph faculty and other external parties • Responsible for the completion of logistical data and forms • Acted as a representative of Enactus to University of Guelph members and external parties Show less
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Partytown.ca/ CMG Entertainment
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Hospitality
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1 - 100 Employee
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Marketing and Promotions Representative
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May 2018 - Aug 2018
• Effectively advertised and promoted events through various social media channels to ensure high volume attendance • Represented the Partytown brand and acted as an ambassador for several Partytown establishments • Communicated with guests and promoted events through on-site marketing • Handled money with accuracy when taking payments and providing cash-out statements • Ensured flexibility when accepting new tasks and assisting in areas where needed • Effectively advertised and promoted events through various social media channels to ensure high volume attendance • Represented the Partytown brand and acted as an ambassador for several Partytown establishments • Communicated with guests and promoted events through on-site marketing • Handled money with accuracy when taking payments and providing cash-out statements • Ensured flexibility when accepting new tasks and assisting in areas where needed
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Hillside Festival
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Musicians
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1 - 100 Employee
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Administrative Assistant
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Jun 2015 - Aug 2015
• Assisted with administrative work - prepared schedules, processed payments, and created & organized performer & volunteer packages • Provided effective communications to guests, performers, volunteers, and vendors via phone calls, emails, and meetings • Aided with marketing and promotions via website and social media channels • Guided volunteers and performers with hotel and festival registration • Acted as a point of contact for guests, volunteers, and performers during the festival Show less
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Education
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2016 - 2020
Lang School of Business and Economics - University of Guelph
Bachelor of Commerce - B.Comm, Marketing Management
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