Founder

• jan. 2023 - - nå

Angel Investor

• okt. 2021 - - nå

Mentee

• jan. 2022 - - nå

Chapter President

• sep. 2021 - - nå

Angel Investor

• aug. 2021 - - nå

Chief Marketing and Product Development Officer

• jan. 2020 - feb. 2023

• Full P&L responsibility of 6 different categories, hot beverage, food preparing, cooking, personal care, vacuuming and linen care appliances, and with 650 SKUs in Turkey and 4 clusters in global, Middle East, North Africa, West Europe and USA, with the team of 60 creating 85Mio USD revenue.• Lead ‘consumer centric’ marketing and product development functions; align “consumer pull” and “technology push” for the best fit for consumer requirement. • Co-owner of ‘Company Financial Performances’ (KPIs) together with the CEO. • Create and execute 5-years rolling category business plans• Creates product roadmaps and chair the innovation board.• Driving the brand equity and strengthening the brand image on aligned objectives. (Awareness %98)• Leads & oversees ‘Product Purchasing Processes. (Managing 50M$ yearly)• Establishing and managing the Shanghai Technical Office.• Researching new manufacturers, if necessary, improve existing manufacturers. (110 manufacturers incumbent as of 2023) * Create “Co-branding” campaigns and launch capsule series with some local and global brands such as Beymen, Ducati etcAchievements:• Revenue Increasing between 2017-2021 CAGR %11,5 (USD base)• Global revenue increasing between 2017-2021 CAGR %22,1 (USD base)• Ebitda increasing between 2017-2021 CAGR %9,4 (USD base)• The revenue generated from cutting edge innovative products increase from %2 to %43 during my tenure as chairman of innovation in Arzum• Received many awards such as Cool Brands, Effie, Kristal Elma, Super Brands • Arzum Public Offering’2020 Received 53.6 times more demand from individual investors and 18.7 times more requests from institutional investors• Super Brand of Turkey” for 7 consecutive years• Design Awards – 40 products Reddot, IF, Plus X, Design Turkey etc• Innovation Culture and Organisation Championship 2017 -TIM Innovalig• Techbrands Turkey 2021 Best Use of Technology Brand Award

Director Of Marketing And Product Development

• jan. 2016 - jan. 2020

Supply Chain and Product Development Director

• jun. 2014 - jan. 2016

Research and Development Director

• mar. 2014 - jun. 2014

Brand Builder / Business Unit Director

• sep. 2009 - jan. 2014

• Launched the brand to Turkish Market in Sep’2010 with over 120 products, launched the first TUV A energy level SDAs to the market, obtained more than 15 intellectual property rights and design registrations. • Establishment and leadership of several departments as follows: Product Development and Management Department, Turkey Quality Assurance and Quality Control Department, After Sales Service Department, China Quality Assurance Department.• Co-lead the creation of “BRAND” and “DESIGN” Guidelines with respective partners• Create the Category Pipeline of the brand and lead the product strategy for each Category.• Develop and model pricing strategies for related categories• End to end management of the Product Developments Projects and Supply Chain Processes. • Protect the ‘Unique Ideas and Designs’ with ‘Patent Registration’ on behalf of ‘Brand’.• Develop and implement business development strategies.• Develop key strategic relationships with suppliers, manufacturers and customers.• P/L Management• Manage monthly, quarterly and annual Sales and Marketing budgets and forecasts and monitor business performance against budget.• Develop the monthly and annual R&D budget and forecasts ; monitor business peformance agains budget• Provide recommendations and assist sales force to create sales opportunities in the market.• Key contributor of the Products Launch PR Events and Activities. • Create “Brand Partnership” Programs with some key business stakeholders as such : Local and Global brands like Turkcell, CocaCola, Network, Marks&Spencer etcAchievements:• 5 products have been honoured by national and international awards. Reached almost %3 of market share on Hot Beverage Appliances, Food Processor and Vacuum Cleaner Categories.

Production and Product Development Director

• feb. 1998 - sep. 2009

* Project Management* Manufacturing Management* Supply Chain Management* Product Development* Investment Projects* Process Optimisation * Project Management* Manufacturing Management* Supply Chain Management* Product Development* Investment Projects* Process Optimisation

Production Chief

• apr. 1995 - des. 1997

• Manufacturing Engineering• Quality Management• Product Certification• Supply Chain Management• Productiveness and Efficiency • Manufacturing Engineering• Quality Management• Product Certification• Supply Chain Management• Productiveness and Efficiency