Head of Digital Marketing

• Mar 2019 - Present

• Responsible for growth in each channel which includes organic, paid, CRM, and referral (affiliates).• Increased organic traffic by 135% in the first 6 months• YoY revenue growth in total: 178%• Implemented automated emails for CRM • Launched brand ambassador program for referral sales• Changes on-site to increase conversion rates (Better UX)• Data analysis (analytics, console, clarity, hotjar, affiliate networks).• With the help of community marketing, able to get the brand on Forbes, Business Insider, Huff Post, New York Post, and many other fashion publishers• Got a placement on Times Square for one of our campaigns Show less

PR Consultant

• Mar 2018 - Feb 2019

Responsible for community marketing. Featured the brand on Forbes, Business Insider and many more..

Business Consultant

• Jan 2020 - Dec 2020

Visiting Faculty

• Oct 2013 - Sep 2019

Courses: - Principles of Marketing - Principles of Management - Marketing Management - Management Science - Business Research Method Courses: - Principles of Marketing - Principles of Management - Marketing Management - Management Science - Business Research Method

Digital Marketing Manager

• Dec 2018 - Feb 2019

Senior Digital Marketing Strategist

• Nov 2016 - Nov 2018

• Leading the department with 6 resources which include, content producer, SEO, community marketer and social media marketer.• Devise the strategies used to drive traffic to the company website and implement those strategies across web, email, and social media channels.• Conduct research on user experiences and make any necessary changes to marketing strategy based on results provided in studies.• Create detailed reports of allocation to present to higher management.• Review and evaluate new technologies and techniques with the goal of possible implementation of them into new marketing strategies.• Oversee the social media strategy for the company and delegate social media task management among team members as appropriate.• Develop Media Plan for the whole year.• Performed analysis on website utilizing Google Analytics to improve traffic.• Developed, tracked and optimize landing pages.• Launched a user-generated campaign on Cyberstalking which went viral and published the success story on Forbes.• Negotiate with different vendors for sponsorships.• Keep an eye on industry moves and update the whole department on daily basis.• Conversion Optimization.• Trend jacking and campaign optimization.• Social Media Marketing Strategy and Optimization.• Paid Marketing• SEO/SEM• Community Marketing• Email Marketing• Content Management and Marketing.• Influencer Outreach & Relationship Building. Show less

Management Trainee

• Aug 2016 - Oct 2016

Marketing Officer

• Dec 2013 - Jul 2016

Marketing Manager

• Mar 2011 - Sep 2013

Internee Social Medial Executive

• Oct 2010 - Feb 2011

Internee

• Jun 2010 - Sep 2010