Mehmet Balbay

Digital Sales Lead at ABB
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Location
Istanbul, Turkey, TR

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Experience

    • Azerbaijan
    • Banking
    • 700 & Above Employee
    • Digital Sales Lead
      • Aug 2022 - Present

      - Selling and/or supporting sales team in order to promote Digital products/ systems/ services/solutions to customers, achieving business targets for EL Business Units/ Product Groups.- Preparing sales plans using company tools (SFDC). Performs regular status reviews and proposing recovery plan(s) in cases of potential order shortfalls.- Managing administrative procedures in sales processes, and supporting collection and project management activities when needed.- Promoting full of EL products/ systems/ services/ solutions and aligning to provide a digital offering and ensuring positive customer experience.- ABB Ability™ Digital Solutions cover whole Electrification Digital Portfolio including ABB Ability™Energy Manager, Asset Manager, Energy and Asset Manager, ABB Ability™ Cylon Controls, ABB Ability™ Building Ecosystem Solutions etc. These digital solutions translates as targets to achieve like Software and Cloud Based solutions of ABB.- Creating opportunities with an outcome-based sales approach, driving the opportunity from pain point identification by collaborating with sales, marketing and service teams to ensure projects include ABB Ability™ Digital Solutions.- Creating the annual digital strategy and business plan and providing regular feedback to the Sales Manager. Show less

    • Market Development Manager
      • Nov 2021 - Present

      • Contributes to strategy through analysis and identification of new markets, segments and/or product solutions. Analyzes Customer needs for the portfolio, securing Customer advantages and benefits as well as White spot analysis and connected strategies to penetrate the market. Develops and implements business strategies for newly defined areas.• Participates in internal work groups in order to share know-how, processes and market information.• Identifies, leads or contributes to identification and acquisition opportunities to expand into the newly defined area.• Coordinates product marketing launch development plans and ensures efficient and effective execution together with the Area and Regional Manager.• Identifies partnership opportunities and participates in the definition of partnership agreements.• Participates in planning and implementation of customer events and trade shows.• Ensures budget and profitable growth targets are achieved for all assigned Product Groups. Ensures achievement of targets on orders, net price variance (NPV), Net Promoter Score(NPS), etc. Show less

    • Technical&Design Promotion Specialist
      • Jul 2018 - Jan 2022

      - Implements proactive promotional activities for the customer target group,including e.g. technical presentations, demonstrations, seminars andeducation material.- Establishes and maintains effective long-term relationships with targetgroup customers to understand their current and future needs and toensure the customer has a good understanding of the full ABBproduct/systems/services offering, features and benefits. Ensures a positiveexperience for the customer target group throughout the promotionactivities.- Prepares plans for visits and performs regular status reviews, including theanalysis and output of the target audience visits. - Ensures efficient marketing activities and strong value proposition tocustomers by using effective promotional techniques. Communicatesdetails in accordance with ABB offering and strategy. - Manages and drives education of the target audience by conducting andorganizing appropriate training interventions. - Creates a vision of a loyal, committed and long term customer relationshipand implements the necessary action plan and steps to reach the vision. - Ensures cross-collaboration and continuously develops own and teammembers’ technical, commercial, design and behavioral competences andknow-how. Show less

    • Datacenter Segment Project Management
      • Aug 2019 - Apr 2021

      • Data Center Project Management role; responsibility includes manage technical& commercial meetings with contractor and end user,• Follow up and coordinate the manufacturing process in line with project stages,carrying out factory acceptance tests for MV Switchgears, LV Panels and UPS &Battery Systems in different countries and locations,• Planning and coordinate service and site teams for installation, commissioningworks in the project site.• Holistic design approach studied considering continuity, energy efficient, loweringPUE(Acc. To Uptime) & accordingly select suitable products and best solutionsregarding Tier designs for datacenters. Show less

    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Transformer Sales&Tendering Engineer
      • Jan 2014 - Jun 2018

      Scope of large power and distribution transformers bidding and some part of the making design phase. Being active role on the negotiation part. After purchase order, proceed project to manufacturing process. Scope of large power and distribution transformers bidding and some part of the making design phase. Being active role on the negotiation part. After purchase order, proceed project to manufacturing process.

    • Türkiye
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Product Engineer
      • Apr 2013 - Jan 2014

Education

  • Yıldız Teknik Üniversitesi / Yildiz Technical University
    Electrical Engineer
    2007 - 2012

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