Mehmet Serkan Köseli

Digital Marketing Manager at adXclusive
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Contact Information
us****@****om
(386) 825-5501
Location
Istanbul, Turkey, TR
Languages
  • Türkçe -
  • İngilizce -
  • Almanca Elementary proficiency
Skills

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Bio

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Credentials

  • Google Retail AdMasters
    Google
    Aug, 2022
    - Nov, 2024
  • Adjust Solutions Partner Program - Advanced
    Adjust
    Nov, 2020
    - Nov, 2024
  • Adjust Solutions Partner Program - Essentials
    Adjust
    Nov, 2020
    - Nov, 2024
  • Google Tag Manager Training Course
    Udemy
    Nov, 2019
    - Nov, 2024
  • Google Adwords Course
    Udemy
    Oct, 2019
    - Nov, 2024
  • Google Analytics for Beginners
    Udemy
    Jul, 2018
    - Nov, 2024
  • Photoshop CC 2018
    Udemy
    Jun, 2018
    - Nov, 2024
  • Online Pazarlama Temel Eğitimi
    Google Dijital Atölye
    Aug, 2017
    - Nov, 2024
  • Adform - Ad Serving Fundamentals
    Adform
    Oct, 2020
    - Nov, 2024
  • Adform - DSP Fundamentals
    Adform
    Oct, 2020
    - Nov, 2024
  • Facebook Certified Media Buying Professional
    Facebook
    Feb, 2021
    - Nov, 2024
  • Criteo Advertising Professional Certification
    Criteo
    Sep, 2020
    - Nov, 2024
  • Google Ads Apps Certification
    Google Digital Academy (Skillshop)
    May, 2020
    - Nov, 2024
  • Google Ads - Measurement Certification
    Google Digital Academy (Skillshop)
    Apr, 2020
    - Nov, 2024
  • Google Ads Display Certification
    Google Digital Academy (Skillshop)
    Apr, 2020
    - Nov, 2024
  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Apr, 2020
    - Nov, 2024
  • Google Ads Video Certification
    Google Digital Academy (Skillshop)
    Apr, 2020
    - Nov, 2024
  • Shopping Ads Certification
    Google Digital Academy (Skillshop)
    Apr, 2020
    - Nov, 2024
  • Advanced Level Google Analytics
    Google Analytics Academy
    Jul, 2018
    - Nov, 2024
  • Google Analytics for Beginners
    Google Analytics Academy
    Jul, 2018
    - Nov, 2024

Experience

  • adXclusive
    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Oct 2022 - Present

      Creating campaigns, monitoring performance and optimizing campaigns according to clients' KPIs (Google Adwords, Facebook Business Manager, TikTok Ads, Twitter Ads, Linkedin Ads, Criteo, Adform)Creating media plans for clients (Including programmatic networks along with performance channels)Creating strategy for digital campaignsImplementing thirdy party tracking pixels via Google Tag ManagerTracking and analyzing campaign performance (Google Analytics, GA4, Adjust)Creating monthly campaign performance reports and offering optimization possibilitiesCreating monthly creative performance reports and offering optimization possibilitiesTraining junior collegues and improving their digital skills Show less

    • Sr. Digital Marketing Executive
      • Jan 2022 - Present

      Creating campaigns, monitoring performance and optimizing campaigns according to clients' KPIs (Google Adwords, Facebook Business Manager, TikTok Ads, Twitter Ads, Linkedin Ads, Criteo, Adform)Creating media plans for clients (Including programmatic networks along with performance channels)Creating strategy for digital campaignsImplementing thirdy party tracking pixels via Google Tag ManagerTracking and analyzing campaign performance (Google Analytics, GA4, Adjust)Creating monthly campaign performance reports and offering optimization possibilitiesCreating monthly creative performance reports and offering optimization possibilitiesTraining junior collegues and improving their digital skills Show less

    • Digital Marketing Executive
      • Apr 2021 - Jan 2022

      Creating campaigns, monitoring performance and optimizing campaigns according to clients' KPIs (Google Adwords, Facebook Business Manager, TikTok Ads, Twitter Ads, Linkedin Ads, Criteo, Adform)Creating media plans for clients (Including programmatic networks along with performance channels)Creating strategy for digital campaignsImplementing thirdy party tracking pixels via Google Tag ManagerTracking and analyzing campaign performance (Google Analytics, GA4, Adjust)Creating monthly campaign performance reports and offering optimization possibilitiesCreating monthly creative performance reports and offering optimization possibilitiesTraining junior collegues and improving their digital skills Show less

    • Sr. Digital Marketing Strategist
      • Oct 2020 - Mar 2021

      Creating campaigns, monitoring performance and optimizing campaigns according to clients' KPIs (Google Adwords, Facebook Business Manager, Twitter Ads, Criteo)Creating media plans for clients (Including programmatic networks along with performance channels)Creating strategy for digital campaignsTracking and analyzing campaign performance (Google Analytics, Adjust)Creating monthly campaign performance reports and offering optimization possibilitiesCreating monthly creative performance reports and offering optimization possibilities Show less

    • Digital Marketing Strategist
      • Apr 2020 - Sep 2020

      Creating campaigns, monitoring performance and optimizing campaigns according to clients' KPIs (Google Adwords, Facebook Business Manager, Twitter Ads, Criteo)Creating media plans for clients (Including programmatic networks along with performance channels)Creating strategy for digital campaignsTracking and analyzing campaign performance (Google Analytics, Adjust)Creating monthly campaign performance reports and offering optimization possibilitiesCreating monthly creative performance reports and offering optimization possibilities Show less

  • Humble
    • Türkiye
    • Advertising Services
    • 1 - 100 Employee
    • Performance Marketing Executive
      • Feb 2019 - Apr 2020

      Creating campaings on performance marketing channels (Google Ads, Facebook Business Manager, Twitter Ads, Criteo) Analyzing the campaign performance on Google Analytics Creating monthly reports for the customers Optimizing and managing performance marketing channels according to the customer's needs, objectives and KPIs. Creating campaings on performance marketing channels (Google Ads, Facebook Business Manager, Twitter Ads, Criteo) Analyzing the campaign performance on Google Analytics Creating monthly reports for the customers Optimizing and managing performance marketing channels according to the customer's needs, objectives and KPIs.

  • Remed Assistance
    • Türkiye
    • Insurance
    • 1 - 100 Employee
    • Marketing Assistant
      • Jul 2016 - Apr 2017

      Taking active role in launching events Designing POP materials and following up the placements Following up below the line marketing campaigns Planning and organizing workshops for customers Taking active role in invoice follow-up Scheduling and participating sales calls with potential customers Supporting the sales team during presales period Content creation for weekly and monthly newsletters Translation and localization of the newsletters Following up the CRM data Ensuring the customer satisfaction Taking active role in business development projects Taking active role in market research and competitor analysis Cooperating with digital agency for web site development Show less

  • Hilton İstanbul Kozyatağı
    • Türkiye
    • Hospitality
    • 1 - 100 Employee
    • Internship
      • Jul 2014 - Sep 2014

      Participating in sales calls Creating company profiles on Delphi software Adding contact details in company profiles on Delphi software Sending RFPs to Hilton executives in headquarters for confirmation on Hilton system Sending price proposals to companies via e-mail Making the entries of various events, such as anniversaries, weddings, meetings etc., on Delphi software Participating in sales calls Creating company profiles on Delphi software Adding contact details in company profiles on Delphi software Sending RFPs to Hilton executives in headquarters for confirmation on Hilton system Sending price proposals to companies via e-mail Making the entries of various events, such as anniversaries, weddings, meetings etc., on Delphi software

  • Swissôtel The Bosphorus, Istanbul
    • Türkiye
    • Hospitality
    • 300 - 400 Employee
    • Internship
      • Jul 2013 - Sep 2013

      Entry of reservations that came from online travel agencies on Opera software Observation of telephone calls that came from guests Filing the reports of reservations Informing the front desk about the next day's reservations Organizing the reservations documents in the office Entry of reservations that came from online travel agencies on Opera software Observation of telephone calls that came from guests Filing the reports of reservations Informing the front desk about the next day's reservations Organizing the reservations documents in the office

Education

  • İstanbul Bilgi Üniversitesi
    İşletme Yüksek Lisans Programı (MBA)
    2016 - 2018
  • Boğaziçi Üniversitesi
    Bachelor's degree, Tourism Administration
    2010 - 2015
  • Hochschule Bremen
    Tourism Management
    2014 - 2014
  • Adana Özel Başkent Fen Lisesi
    Fen Lisesi
    2006 - 2010

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