ECommerce & Alternative Channel Sales Manager

• Jun 2021 - Present

Trade Marketing Category Manager at Evyap

• Aug 2020 - Jun 2021

*Realize the total targets of sales & budget of responsible categories (Personal Wash categories & brands; Activex, Duru, Fax -> solid & liquid soap, Duru -> shower gel, Activex -> antibacterial products -> sanitizer, wet wipes, Duru -> detergent) *Defining route to market strategies & making channel base Trade Marketing plans and following the implementation of the plans*Analizing & monitoring sales & profitability performance on all channels– all categories & sku base, develop implements to ensure the sustainable & profitable growth*Monitoring & analizing the market & making sizing, pricing strategies *Closely follow up Nielsen monthly reports & taking necessary actions; focussing on category volume / value increase / shrink trend changes, focus on weighted distribution, sku base share in handlers, price index*Focus on Ipsos Qbase reports, chain in sight analisis, making special research for better understanding customer attitudes & taking necessary actions *Organizing trade marketing activities according to the brand strategies & sales priorities*Conducting opponents analiysis; sizing, pricing, new products or new market implementations*Preparing analysis and making reports on sales and marketing*Preparing inserts, campaign visuals and posts with the point of sale advertisement/promotion areas*Taking an active role in new product suggestions, preparation, launching and performance evaluation processes*Organizing sales point activities*Working with the marketing team to build the brand strategies*Making the coordination & harmony with sales team & marketing team*Defining opportunities & the weak points by analizing market data & take actions to improve*By following category trends, analyze in an innovative point of view in order to contribute to the marketing researchs

Trade Marketing Channel Manager at Evyap -> National Key Accounts & Top Local Accounts

• Jan 2020 - Jul 2020

*Executing and maintaining joint business plan for all accounts from which responsible*Defining go to market strategies, planning and implementation of promotions and insert activities, including supply chain coordination on account base*Intensive analysis to understand customer business drivers, support identifying future growth initiatives*B2B Utilizations to evaluate consumer pull, activity performance, new product performance and take actions when necessary*Develop effective account activity calender communication tool with account teams in order to secure excellent in-store execution of activities*Conduct frequent market visits to identify in-store execution opportunities & also to to control the presentation, availability, pricing, promotions and competitors’ activities*Realize the total targets of sales & budget of responsible acoounts *Analizing & monitoring sales & profitability performance on responsible accounts – all categories & sku base, develop implements to ensure the sustainable & profitable growth*Conducting opponents analiysis; sizing, pricing, new products or new market implementations*Measure, monitor and report key activities*Preparing inserts, campaign visuals and posts with the point of sale advertisement/promotion areas*Organizing sales point activities*Working with the marketing team to build the brand strategies on key accounts*Making the coordination & harmony with sales team & marketing team*Defining opportunities & the weak points by analizing customer data & take actions to improve*By following category trends, analyze in an innovative point of view in order to contribute to the marketing researchs

Trade Marketing Category Executive at Evyap

• May 2019 - Dec 2019

*Realize the total targets of sales & budget of responsible categories (Personal care categories & brands; Arko Men->Shaving products ->foam, gel, razor, after shave cologne, Arko Nem -> hand & body cream, Duru->hair care, Duru->colognes)*Defining go to market strategies & making channel base trade marketing plans and following the implementation of the plans*Analizing & monitoring sales & profitability performance on all channels– all categories & sku base, develop implements to ensure the sustainable & profitable growth*Monitoring & analizing the market & making sizing, pricing strategies *Closely follow up Nielsen monthly reports & taking necessary actions; focussing on category volume / value increase / shrink trend changes, focus on weighted distribution, sku base share in handlers, price index*Focus on Ipsos Qbase reports, chain in sight analisis, making special research for better understanding customer attitudes & taking necessary actions *Organizing trade marketing activities according to the brand strategies & sales priorities*Conducting opponents analysis; sizing, pricing, new products or new market implementations*Preparing analysis and making reports on sales and marketing*Preparing inserts, campaign visuals and posts with the point of sale advertisement/promotion areas*Taking an active role in new product suggestions, preparation, launching and performance evaluation processes*Organizing sales point activities*Working with the marketing team to build the brand strategies*Making the coordination & harmony with sales team & marketing team*Defining opportunities & the weak points by analizing market data & take actions to improve*By following category trends, analyze in an innovative point of view in order to contribute to the marketing researchs

E-Commerce Senior Account Executive at Evyap -> Trendyol & Gittigidiyor & N11 & Hepsiburada

• Nov 2018 - Jun 2019

*Reviewing and closely monitoring e-commerce catalog performance, and implementing various action plans to optimize sales growth *Analyzing a broad range of eCommerce data to generate insights on key trends and opportunities & after take necessary actions*Ensuring products are live, have correct price, assorted correctly and have all relevant content*Analyse data to maximize profit / sales growth opportunities for categories.*Develop and implements category strategy to achieve revenue and profitability goals.*Collaborate across functions to drive business goals (including Marketing, Performance Marketing, Merchandising, Customer Relations and Operations).*Analyze operational steps in terms of order flow, time, cost, stock management and redesign the process to increase effectiveness*Distributor (Korayspor, localised in Bursa) management; stock flow, optimization of all operation process, focus on payment *Coordination of all processes for sellers from onboarding to after sales support

Account Executive at Evyap -> Migros (2.000 stores)

• Jul 2016 - Nov 2018

*Delivering revenue, volume and share goals for the company*Planning and implementation of promotions and insert activities, including supply chain coordination*Executing and maintaining joint business plan for Migros*Responsible to track&monitor customer’s activity and discount budget and ensure actual spend will remain within plan*Extensive analysis to understand customer business drivers, support identifying future growth initiatives and making necessary preparations for annual top-to-top meetings*Develop effective account activity calender communication tool with sales field in order to secure excellent in-store execution of activities*Develop new product projects & manage launch process *Also making plans for the growth of online sales and for that reasons give special importance in "Migros Sanal Market" department*Planning & executing Migros special product projects for example Arko Men 60th year shaving foam, gel & Migros special perfume series & Migros special shower gel series->Duru NT*Measure, monitor and report key activities*B2B Utilizations to evaluate consumer pull, activity performance, new product performance and take actions when necessary*Conduct frequent market visits to identify in-store execution opportunities & also to to control the presentation, availability, pricing, promotions and competitors’ activities*Optimize the use of resources in order to obtain more profitability in the operations

Account Executive at Evyap -> Tesco Kipa (192 stores) & Metro Cash & Carry (32 stores)

• Jan 2016 - Jun 2016

*Delivering revenue, volume and share goals for the company*Planning and implementation of promotions and insert activities, including supply chain coordination*Executing and maintaining joint business plan for responsible accounts*Responsible to track&monitor customer’s activity and discount budget and ensure actual spend will remain within plan*Extensive analysis to understand customer business drivers, support identifying future growth initiatives and making necessary preparations for annual top-to-top meetings*Develop effective account activity calender communication tool with sales field in order to secure excellent in-store execution of activities*Measure, monitor and report key activities*B2B Utilizations to evaluate consumer pull, activity performance, new product performance and take actions when necessary*Conduct frequent market visits to identify in-store execution opportunities & also to to control the presentation, availability, pricing, promotions and competitors’ activities*Optimize the use of resources in order to obtain more profitability in the operations

Account Executive at Evyap -> Tesco Kipa (192 stores) & Pehlivanoğlu (150 stores)

• Jan 2015 - Jan 2016

*Delivering revenue, volume and share goals for the company*Planning and implementation of promotions and insert activities, including supply chain coordination*Executing and maintaining joint business plan for responsible accounts*Responsible to track&monitor customer’s activity and discount budget and ensure actual spend will remain within plan*Extensive analysis to understand customer business drivers, support identifying future growth initiatives and making necessary preparations for annual top-to-top meetings*Develop effective account activity calender communication tool with sales field in order to secure excellent in-store execution of activities*Follow share of voice*Measure, monitor and report key activities*B2B Utilizations to evaluate consumer pull, activity performance, new product performance and take actions when necessary*Conduct frequent market visits to identify in-store execution opportunities & also to control the presentation, availability, pricing, promotions and competitors’ activities*Optimize the use of resources in order to obtain more profitability in the operations

Field Executive in Aegean Region at Evyap

• Dec 2012 - Dec 2014

*Visiting key accounts’ stores periodically to control the presentation, availability, pricing, promotions and competitors’ activities & building effective relationship with stores’ managers*Making optimised routing plan of merchandiser team periodically & making changes for increasing efficiency*Finding and implementing strong methods to increase sales target

Intern at Petrofer International Industrial Oils Co

• Jun 2010 - Oct 2011

*As a staff who makes the International Business Connections, Correspondence with the Foreign Clients*Follow Actual export-related procedures*Regulate the foreign trade documents*Make logistics organizations*Responsible for following specialized fairs countries , and make all the organization of fairs that are decided to participate *As a staff who makes the International Business Connections, Correspondence with the Foreign Clients*Follow Actual export-related procedures*Regulate the foreign trade documents*Make logistics organizations*Responsible for following specialized fairs countries , and make all the organization of fairs that are decided to participate

Intern at Baytek Customs Consultancy

• Jun 2008 - Oct 2008

As a operational staff at the Customs of A.Menderes Airport and Eagean Free Zone;*Assist to the preparation of the Declaration of the Customs*Give the Bill of entry to the Directorate of Customs*Pay the taxes of the products to import*Take them from the Warehouse and deliver to the clients As a operational staff at the Customs of A.Menderes Airport and Eagean Free Zone;*Assist to the preparation of the Declaration of the Customs*Give the Bill of entry to the Directorate of Customs*Pay the taxes of the products to import*Take them from the Warehouse and deliver to the clients