Experience

MY30MINUTES

• United Arab Emirates
• Wellness and Fitness Services
• 1 - 100 Employee

• Marketing And Public Relations Manager

  • Apr 2021 - Present

  - Managing & maintaining the Brand DNA (Brand Image, Core Value & Brand Positioning) - Development of online & offline campaigns to drive brand awareness & generate sales leads - Work closely with corporate communications team to deliver PR & media outreach strategy, including preparation of press releases, thought pieces & content for speaking opportunities - Work closely with core brand & management team, agencies, direct advertising clients, mall & venue operators and local & international media - Work with a broad scope of new media - regional & national press - Maintain monthly editorial & social calendar for all marketing campaigns - Create content by working closely with the trainers, inline with the target audience of each studio - Devise & evaluate methods for collecting data such as surveys, questionnaires and opinion polls - Prepare reports and present to the senior management - Explore new ways to engage and identify new social networks to reach our target audience - Track, measure and analyze all initiatives to measure social media ROI - Optimize marketing automation and lead nurturing processes through e-mail, content and social channels - Work closely with third parties to optimize the existing partnerships and to explore avenues for new partnerships with the corporate alliances - Use Zenoti Software to power up the brand by using the platform's all-in-one management system



Interwood Mobel (Pvt) Ltd.

• Pakistan
• Furniture and Home Furnishings Manufacturing
• 700 & Above Employee

• Assistant Brand Manager

  • Jul 2019 - Oct 2020

  -Understanding retail sales and creating branded communications to reach KPIs -Managing brand communications on multi platforms such as, Digital, OOH, TV, BTL & PR -Working on the brands own identity and positioning in the eyes of the consumer -Creating an equity platform for my brand which will enable a sustained level of growth -Executing and designing functional, equity and thematic communication campaigns as per seasonal needs Content & Community Management - Remote Working - Initiated the idea for one of a kind branded Home Styling group that is aimed to build a community for the brand and to give "Expert Advice" to people related to home decor & styling. Currently residing in Dubai, UAE hence worked remotely as community and content manager for the closed group.



TBP - The Big Picture

• Karachi, Pakistan

• Co Founder

  • 2016 - Jun 2019

  Working as a Co-Founder at an all service production company that is aimed to collaborate with clients as their creative partners, providing a one stop solution to their communication needs. Major campaigns included: • Lemon Max Bar Campaign Montage. • Gul Ahmed Digital Promo Videos for Fall 2016 Collection • Coca-Cola Food Photography for Digital Assets. • Mondelez Sales Conference Montage. • Caltex Havoline Corporate Campaign Coverage. • Engro Foods Womens Day Corporate Campaign • Pepsi Generations BTS Campaign Other projects: Olive Ridley Project | ZINC | Aahung | ACF | Pacific Cooking Oil | Butterfly | California Pizza | The Warehouse |Sensodyne



GrayScale

• Movies, Videos, and Sound
• 1 - 100 Employee

• Marketing Manager

  • Sep 2015 - Apr 2016

  Heading Marketing Communication plans for clients along with managing internal and project campaign budgets and creation of internal financial & strategic reports for Investors. Major Projects include: -FESF- Deaf Reach -Sana Saafinaz -Care for Health -ICI Pakistan -British Council -Aman Foundation -Alsons Autoparts Heading Marketing Communication plans for clients along with managing internal and project campaign budgets and creation of internal financial & strategic reports for Investors. Major Projects include: -FESF- Deaf Reach -Sana Saafinaz -Care for Health -ICI Pakistan -British Council -Aman Foundation -Alsons Autoparts



Helium Marketing Services

• Assistant Manager Strategy

  • Sep 2014 - Jul 2015

  Idea generation according to and further than the brief and working in sync with the designers. Studying the respective brand to better understand the requirement in order to develop a 360 degree campaign around the big idea and laying out the plan in a story-telling format. Aligning the teams internally on the plan, presenting it to the client and taking feedback in order to incorporate it in the revised plan. Also, assisting the execution team in understanding the plan.

• Regional Manager P&G In-store Activations

  • Feb 2014 - Aug 2014

  - Responsible for overall in-store execution of all brands of P&G officially available in Pakistan, while managing an extensive team of subordinates, along with taking initiatives for the program- Actively took part with the team in launching Olay in Pakistan- Preparing project-wise activation summary reports & presenting them to the respective brand teams- Taking full-fledge trainings from the brand teams to further educate the groups of brand ambassadors nationwide

• Project Co-ordinator

  • Jul 2013 - Jan 2014

  - Working closely with the Project Manager on the P&G in-store activation program to understand the dynamics and operations- Preparing reports for the P&G brand team to give them an overall picture of the effectiveness of the activation- Preparing yearly activation budgets with the manager