Product Marketing Manager

• Nov 2022 - Present

Brand Manager

• Jan 2022 - Nov 2022

Marketing Innovation Manager

• Dec 2019 - Jun 2020

- Lead the new product development form idea to launch and work closely with cross-functional team- Follow through the whole development process with excellent time management to secure the new product launch on time- Devise innovation growth strategies with the support of business opportunity analysis- Mange the product profitability of the assigned products. Monitor & analyze sales, market information & consumer insights-Seek new market opportunities based on hidden and unmet needs of consumers and customers through chasing consumer and category trends-Fully understand brand strategies to create innovation opportunities that can solve brand issues, when relevant and appropriate-Develop brand concept, naming, packaging, liquid itself in collaboration with The marketing managers and the commerce Director. Show less

Junior Brand Manager/Soft drinks category

• Jun 2018 - Dec 2019

- Develop the business plan for the brands Tropico/Oh!/Diva/Viva/Fourat and monitor all its products operationally, taking into account the budget.- Performing the post-analysis of our campaigns according to the KPIs.- Manage changes in packaging in coordination with internal stakeholders and procedures.- Monitor and respect the A&P budget (in cooperation with the finance department).- Monitor and analyse the evolution of the competition.- Monitor and analyse our own brand performance, and subsequently take the right corrective action.-Analyse and interpret the results of market research results (e.g. Nielsen, Ipsos,BHT) and translate them into recommendations and actions.- Participate in the development of the communication strategy and the follow-up of the communication implementation.- Contribute to the development of the media strategy and brief the agency on it.- Contribute to the definition of the promotion strategy and brief the agency on this.- Follow up of the media plan.- Manage digital communication (social media, website) in cooperation with various agencies.-- Contribute to the development of new products/brands/categories. Show less

Account Executive

• Sep 2017 - May 2018

-work with agency colleagues to devise an advertising campaign that meets the client's brief and budget -present (alongside agency colleagues - particularly the account manager) the campaign ideas and budget to the client -work with the account manager to brief media, creative and research staff and assist with the formulation of marketing strategies -liaise with, and act as the link between, the client and the advertising agency by maintaining regular contact with both -ensure that communication flows effectively -negotiate with clients and agency staff about the details of campaigns -present creative work to clients for approval or modification -handle budgets, manage campaign costs and invoice clients -write client reports -monitor the effectiveness of campaigns -undertake administrative tasks -arrange and attend meetings -make pitches, along with other agency staff, with the aim of securing new business for the agency. Show less

Account Executive Intern

• Jan 2017 - May 2017

-Bench-marking and competitive intelligence for brands managed by the agency -Collect and analyse quantitative and qualitative Data to help in creating communication strategies for the brands -Ensure the coordination of actions and their follow-up -Bench-marking and competitive intelligence for brands managed by the agency -Collect and analyse quantitative and qualitative Data to help in creating communication strategies for the brands -Ensure the coordination of actions and their follow-up