Experience

Sonoro Audio Gmbh

• Germany
• Consumer Electronics
• 1 - 100 Employee

• COO

  • Sep 2016 - Present

  - In charge of all key-business activities from Marketing & Sales, Finance & Logistic, Product Management & Business Development - Deliver double-digit growth in a highly competitive consumer electronics industry - Inspire customers, employees and partners by redefining corporate values & communication concept- Responsible for internal organisation and HR development (help employees to develop to their full potential and manage company resources to cope with growth) - Focus on building a Love Brand with unique customer experience - Support CEO in M&A projects and Strategic Partner search



Panasonic

• Japan
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• General Manager Brand Strategy, Marketing and Communication

  • May 2015 - Jun 2016

  In charge of the European communication & digital marketing strategy:- Define core brand values and consistently implement then across all marketing and sales touch points - Deliver communication campaign assets across all media channels for all consumer product categories- Establish a thorough online content marketing strategy taking into account changing consumer needs for search for information, including social media channel strategy- Focus on adding value along customer journey, with an objective to increase brand awareness and boost direct and indirect sales- Manage creative and media agencies as well as IT vendors

• General Manager Digital Marketing

  • Apr 2014 - Apr 2015

  Responsible for setting up digital marketing strategy for Panasonic Marketing Europe and developing related online activities such as: - Boosting online presence and visibility (Content marketing, SEO, SEM, syndication, web management)- Effectively engaging end-consumers with appropriate content via dedicated community platforms and targeted CRM (Marketing Automation)- Increasing direct and indirect online sales via appropriate up and cross selling activities.



Panasonic North America

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Senior Manager CRM and eCommerce

  • Jun 2011 - Mar 2014

  Responsible for European CRM and eCommerce activities with the goals to improve brand loyalty and enhance customer value Responsible for European CRM and eCommerce activities with the goals to improve brand loyalty and enhance customer value



Deutsche Telekom

• Germany
• Telecommunications
• 700 & Above Employee

• Head of CRM

  • 2007 - 2011

  Head of CRM: campaign management and loyalty programs. Planning, conception and execution of up selling and cross CRM campaigns to increase revenues and loyalty in customer base Head of CRM: campaign management and loyalty programs. Planning, conception and execution of up selling and cross CRM campaigns to increase revenues and loyalty in customer base



T-Mobile

• United States
• Telecommunications
• 700 & Above Employee

• CRM Manager

  • 2006 - 2007

  Responsible for cross countries international CRM projects with focus on targeted up selling, empowering emotional loyalty, international benchmark and best practice sharing Responsible for cross countries international CRM projects with focus on targeted up selling, empowering emotional loyalty, international benchmark and best practice sharing