Experience

Iconic Artists Group

• United States
• Advertising Services
• 1 - 100 Employee

• Audience Growth Manager

  • Jul 2022 - Present

  - Built efficient internal infrastructure for document management, asset storage, and project management. - Provided creative direction, management, and asset creation. - Developed content creation strategies, calendars, and analytics for social media platforms. - Implemented digital activations at on-site events. - Led newsletter creation, CRM acquisition, and e-commerce strategy for multiple artists. - Successfully launched and managed artist TikTok accounts, achieving a 15% increase in engagement within the first 3 months. Show less



Warner Music Group

• Musicians

• Sr. Marketing Coordinator

  • Jun 2020 - Jul 2022

  - Managed project roadmap, timelines, and workflows across multiple teams, defining marketing KPIs.- Coordinated digital marketing assets with the design team.- Led philanthropic initiatives and promoted environmentally friendly practices.- Acted as a liaison between frontline and catalog labels.- Oversaw hiring and management of Emerging Talent Associates.- Developed project management systems, artist databases, and company SharePoint sites.- Analyzed social and streaming data to inform decision-making.- Improved invoice processing and vendor workflows in collaboration with the finance team. Show less

• RHINO Sr. Marketing Coordinator

  • Nov 2019 - Jun 2020

  - Continued responsibilities of the coordinator role- Managed department interns and worked with them to find their mentors and their voices in the company- Lead on advertising across all releases- Re-established a philanthropic community at Rhino with forming and leading Rhino Gives

• RHINO Marketing Coordinator

  • Jul 2017 - Nov 2019

  - Executed 5-7 internal and external marketing events with budgets net of 64k- Coordinated marketing campaigns for a team of eight, handling multiple releases per month.- Oversaw budgeting, communications, and community relations for philanthropic initiatives.- Managed in-house events and external marketing promotions.- Enhanced tour marketing efforts for the touring roster.- Collaborated with creative partners, freelancers, and agencies on advertising campaigns.- Developed a ticket buying system and implemented an inventory process.- Coordinated assets, conducted research, and allocated resources for artists.- Partnered with the finance team to improve invoice processing systems Show less



Air & Style Company

• Germany

• Freelance Marketing

  • Jan 2018 - Mar 2018

  Facilitated media outreach, college marketing, promotions and brand partnerships. Facilitated media outreach, college marketing, promotions and brand partnerships.



NetLok

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Freelance Writer

  • Apr 2017 - Aug 2017

  Researched and wrote blogs pre-product launch as to build out content for newsletters and to populate the website. Researched and wrote blogs pre-product launch as to build out content for newsletters and to populate the website.



LMJPR

• France
• Construction
• 1 - 100 Employee

• Freelance PR Consultant

  • Sep 2016 - Apr 2017

  LMJPR works with an array of clients. While working with Laura I was able to work with Össur and Captain's Auction Warehouse, working on press releases, media pitches, speech writing and research. LMJPR works with an array of clients. While working with Laura I was able to work with Össur and Captain's Auction Warehouse, working on press releases, media pitches, speech writing and research.

• Marketing Assistant

  • Dec 2016 - Mar 2017

  - Provided a key contact into the college market with a background with the USC ski team. Actively sold 10k worth of tickets from campus events and collaborating with the endemic crowd on campus - Assisted in designing media pitches used in securing 3 sponsors and 1 brand partner - Provided on-site event management all three days of the event. Duties ranged from social media management to artist and athlete relations - Worked on wrap up for the entire festival report, as well as a social media audit Show less



Tiro Security

• United States
• Information Technology & Services
• 1 - 100 Employee

• PR and Marketing Consultant

  • Jan 2016 - Mar 2017

  - Wrote 3-4 blog posts a month on the topic of best practices in cybersecurity and relevant news in the information security industry - Increased engagement across socials, gaining 20% more followers and expanding into professional networking sites - Revised official reports and designed client-facing marketing materials - Wrote 3-4 blog posts a month on the topic of best practices in cybersecurity and relevant news in the information security industry - Increased engagement across socials, gaining 20% more followers and expanding into professional networking sites - Revised official reports and designed client-facing marketing materials



Mary Crotty PR

• PR Intern

  • Jun 2016 - Aug 2016

  An award-winning Irish public relations agency, with experience in the PR, media management and event industries. In my position, responsibilities included: -data entry -press releases -client relations -event management An award-winning Irish public relations agency, with experience in the PR, media management and event industries. In my position, responsibilities included: -data entry -press releases -client relations -event management



Cuba Skate

• Cuba
• Philanthropic Fundraising Services
• 1 - 100 Employee

• PR Consultant

  • Feb 2016 - Jun 2016

  An NGO that works to support and grow the Cuban skateboarding community by providing access to skateboarding equipment that is otherwise unavailable and fostering a constructive environment for Cuban youth that will have a positive impact on the greater community. Responsibilities include: -creating infographics -fact sheets -press releases An NGO that works to support and grow the Cuban skateboarding community by providing access to skateboarding equipment that is otherwise unavailable and fostering a constructive environment for Cuban youth that will have a positive impact on the greater community. Responsibilities include: -creating infographics -fact sheets -press releases



GoodLooks, LLC

• Mental Health Care
• 1 - 100 Employee

• Blog Intern

  • Aug 2015 - Nov 2015

  GoodLooks LLC is an online directory of personal stylists in the Los Angeles, San Francisco, Chicago, and New York area. As a blog intern I was responsible for: -creating content for blog -interviewing stylists -client relations Show less



Island Girl

• United States
• Retail

• Retail Sales

  • Mar 2014 - Aug 2015

  Island Girl is a retail boutique selling a range of clothing lines and accessories. I was responsible for customer service, merchandising and store front visual presentation. Island Girl is a retail boutique selling a range of clothing lines and accessories. I was responsible for customer service, merchandising and store front visual presentation.



Branches

• United States
• Leasing Real Estate

• Public Relations Specialist & Retail Sales

  • Jun 2010 - Aug 2015

  Branches is an artificial floral shop, gift shop, and workshop. They do pre-made designs, custom work, on-site house decorating, and fresh floral weddings. Responsibilities there included: -building and maintaining the Branches website -social media development -event production -customer service Branches is an artificial floral shop, gift shop, and workshop. They do pre-made designs, custom work, on-site house decorating, and fresh floral weddings. Responsibilities there included: -building and maintaining the Branches website -social media development -event production -customer service



Pacific Film Foundation

• United States
• Entertainment Providers

• PR Intern

  • Jan 2015 - Apr 2015

  The Pacific Film Foundation is a non-profit film production company, currently working on “With One Tied Hand” produced by Oscar winning director Mark Jonathan Harris. Designated as the client contact and subsequently team manager throughout the duration of the project. This position involved: -client relations -strategic planning -media pitches -IMDB authoring -Wikipedia authoring The Pacific Film Foundation is a non-profit film production company, currently working on “With One Tied Hand” produced by Oscar winning director Mark Jonathan Harris. Designated as the client contact and subsequently team manager throughout the duration of the project. This position involved: -client relations -strategic planning -media pitches -IMDB authoring -Wikipedia authoring



Penny for Your Thoughts

• Events Services
• 1 - 100 Employee

• Business Owner

  • Jul 2013 - Dec 2014

  A small web-based handmade jewelry company. The business closed in 2014 due to re-location. Roles included: -owner -web designer -jewelry designer -ales representative to small boutiques A small web-based handmade jewelry company. The business closed in 2014 due to re-location. Roles included: -owner -web designer -jewelry designer -ales representative to small boutiques



Heather Rath Consulting

• PR Intern

  • Jun 2013 - Oct 2013

  Heather Rath Consulting specializes in marketing, issue advocacy, and emerging media trends. Assisted consultation on the planning and formation of the 350/30 event as a collaborative event with the Heritage Library and the Town of Hilton Head Island. Aided in: -client consultation -event planning and organization -social media development Heather Rath Consulting specializes in marketing, issue advocacy, and emerging media trends. Assisted consultation on the planning and formation of the 350/30 event as a collaborative event with the Heritage Library and the Town of Hilton Head Island. Aided in: -client consultation -event planning and organization -social media development