Megumi Shibata

Product Manager at mixi America, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Languages
  • Japanese Native or bilingual proficiency
  • English Professional working proficiency

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Experience

    • United States
    • Computer Games
    • 1 - 100 Employee
    • Product Manager
      • Dec 2021 - Present

      • Liaising with Tokyo HQ and other stakeholders regarding product development and planning. • Coordinate global marketing initiatives with HQ and other group companies. • Analyze the international market and business opportunities for families, parents and their children focusing on the U.S. market. • Conduct cost-analysis and comparison studies for various marketing initiatives for FamilyAlbum in the U.S. and international markets. • Assess current competitor offering both in the US and internationally, seeking opportunities for differentiation and appropriate positioning. • Evaluate new product ideas and strategize data driven to-market-plans. • Perform business project management and work collaboratively to manage product/tech implementations and launchings. Show less

    • Brazil
    • Retail
    • 1 - 100 Employee
    • Product Manager
      • Aug 2017 - Nov 2021

      • Lead strategic product initiatives by evaluating business impacts and analyzing data • Define and develop new products + lead product iteration s for internal and external products: manage and execute product roadmaps, kick-off meetings with various stakeholders, UX and front end web design in Sketch/Figma and Invision, and product rollouts• Manage and execute engineering stories/tickets writing, user acceptance testing, post-deployment production integrity checks, exceptions and incidents handling • Successfully planned, defined and rolled out the following key product initiatives that improved various KPIs: - New item state machine architecture that increased inventory accuracy from 80% to 99%- Transition to/from 3PL and building the stock management + fulfillment system- New consignment inventory system that expanded acquisition channel s and increase the inventory volumes 25x- New refund/return management system and reconciliation system- Integaration with Chargehound that increase disputes winning rate by 20%- New subscription system: defined new back end/front end system, communication touchpoints and UX design including conversion flow, recurring subscription payment system via Stripe, online checkout system, back end operations system, shipment management system, fraudulent and dunning management system, and auto-charge system - Apple Pay integrations- WhatsApp and SMS integrations with Twilio- Integrated with Vue.ai system (the AI image recognition tagging service) - New "Shopping Credit" payout system that decreased immediate cashout rates and improved revenue - New in-house styling tool and styling management system- Managed rebranding project with "Inamoto & Co." and launched new website - New "Balance" payout and "Cash Out" payout system via PayPal Show less

    • Project Manager
      • Apr 2016 - Jul 2017

      • Reported key strategic projects directly to the founders and managed various cross-functional projects that improved productivity and efficiency in the merchandising and operational area with the minimal risk of failure.• Assisted the creative director and the marketing team for any creative and marketing assets needs. Market research assistant, campaign planning and rollout preparations, meeting scheduling and deliverable management with freelancers and photographers.• Worked collaboratively with operations team leads to assess problems and improvements, outlined rollout plan, timeline, and goals, and executed key strategic projects within a timely manner.• Worked closely with the CTO to deliver the best outcomes with minimal engineering efforts. Show less

    • Buying & Merchandising Lead
      • Jun 2015 - Mar 2016

      Oversaw end-to-end fashion operations. Managed a team of merchandising members and built strong buying team. • Analyzed seller feedback and sales reports regularly to assess margins, trends, and incorporate learnings into company pricing decisions.• Executed 100k-350k wholesale purchases from overseas per month and maintained and optimized the wholesale relationship with Japanese vendors including handling shipping and import regulations.• Examined category merchandising strategies of key competitors and best-in-class online retailers to understand emerging online trends and web developments. Supported the CEO to optimize category on-line strategy for growing sales while maximizing margin and inventory turn.• Completed quality control review and authentication of designer's merchandise (Clothing/ Handbags/ Shoes), and priced products with estimated MSRP, estimated resale, and customer offer prices.• Analyzed ongoing operations performance and created staffing projection model based on acquisition, supply, sales assumption and directly reported to the founders.• Managed a growing fashion operations team including hiring, training, scheduling, and performance evaluations (increased 3 to 20 at most).• Evaluated daily performance of Buying team to ensure established quality and delivery commitments are met. Show less

    • Market Research & Buying Consultant
      • Jun 2014 - May 2015

      • Established and managed a business relationship between the Japanese specialty stores and connected over 30 vendors, designers and showrooms in New York. • Conducted US market and trend research and introduced new contemporary and luxury designers, and showrooms to buyers. • Responsible for researching, analyzing, and studying current fashion and clothing trends and styles to determine future popular styles of clothing and designers from the U.S. market to introduce it to the Japanese market. • Arranged appointments and managed buying schedule as well as handled order confirmations and post-purchasing troubleshooting. • Attended to showrooms and trade shows in order to assist buying negotiation and decision-making - visits including Oscar de la Renta, Marc Jacobs, Mark Cross, Derek Lam, 3.1 Phillip Lim, Band Of Outsiders, 3x1, Frame Denim, Tabitha Simmons, Adam Lippes, Tomas Maier, Dannijo, Ana Khouri, Lowren Stewart, Monique Pean, Showwooms: Findings, News, Rainbow, Deck, Trade shows: Coterie, Woman, Capsule, Tranoi, D&A and more Show less

    • United States
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Merchandising & Market Research Intern
      • May 2013 - May 2014

      • Worked closely with Women's and Men's merchandising team. • Gave suggestion to manager and team about production assortment. • Created line plan, composition, SKU counts, and booking analysis data for merchandising team. • Conducted comparative competitors research and analysis. • Cooperated with other interns in different departments to accomplish multi-tasks efficiently. • Set up showroom for market week and organized inventory. • Organized style boards and fabrics books. • Worked closely with Women's and Men's merchandising team. • Gave suggestion to manager and team about production assortment. • Created line plan, composition, SKU counts, and booking analysis data for merchandising team. • Conducted comparative competitors research and analysis. • Cooperated with other interns in different departments to accomplish multi-tasks efficiently. • Set up showroom for market week and organized inventory. • Organized style boards and fabrics books.

    • Buyer Assistant Intern
      • Sep 2013 - Dec 2013

      Daily tasks: assisted business transaction for the largest Japanese department store. • Organized business transaction data such as PO sheet, confirmation data, and shipping date. • Translation between Japanese and English • Helped multiple business transaction between Anna Sui and Japanese licensees. Occasional tasks: before and after market week • Organized buyers' schedules and appointments with vendors. • Assisted purchasing negotiations at showrooms and trade shows. • Conducted market research about new designers and stores in New York for buyers. Show less

    • Merchandising Intern
      • Dec 2012 - Aug 2013

      • Conducted market and competitor’s research, created and organized production data, line sheet, and bodies to fabrics list. • Managed and reported directly to VP, senior director about selling reports from retailers, buyers comments, e-commerce sales data by excel and Retail Pro. • Helped design team to maintain boards and fabric swatches, arrange samples, conduct design research, and photo shooting assistance and organizing by Photoshop. • Facilitate daily meetings, a show room arrangement, model fittings, distribution of materials. • Assisted fashion show at Mercedes-Benz Fashion Week Spring 2013 Show less

    • Assistant Social Game Market Researcher & Planner
      • Nov 2009 - Jun 2011

      Responsible for new contents planning and date creation as well as in-game events operation for tech startup company mode-Duo Co., Ltd • Assisted creation of RPG 3D dungeon game at GREE platform "Twilight of Grimoire" • Created and managed contents specification documents • Leaded design direction by finding illustrators via "Pixiv" • Executed service test management and CS Responsible for new contents planning and date creation as well as in-game events operation for tech startup company mode-Duo Co., Ltd • Assisted creation of RPG 3D dungeon game at GREE platform "Twilight of Grimoire" • Created and managed contents specification documents • Leaded design direction by finding illustrators via "Pixiv" • Executed service test management and CS

Education

  • Fashion Institute of Technology
    Bachelor of Science (BS), International Trade and Marketing for Fashion Industry
    2012 - 2014
  • 中央大学 / Chuo University
    Bachelor of Science (BS), Business Administration and Management, General
    2008 - 2011

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