Creative Strategist & Photographer

• Oct 2021 - Present

Creatively strategizing, ideating, executing shoots, and creating content (copy + social) at Distil - a creative studio + agency focused on catering to mindful digital storytelling for conscious, sustainable, and impactful brands! Creatively strategizing, ideating, executing shoots, and creating content (copy + social) at Distil - a creative studio + agency focused on catering to mindful digital storytelling for conscious, sustainable, and impactful brands!

Founder

• Nov 2020 - Present

A sustainable small business wherein I curate, upcycle (tie-dye), and repurpose apparel - thereby giving it a second life. Thrift shopping is the best way to declutter, minimize and promote slow fashion while still being fashionable without the cost of harming our environment. A sustainable small business wherein I curate, upcycle (tie-dye), and repurpose apparel - thereby giving it a second life. Thrift shopping is the best way to declutter, minimize and promote slow fashion while still being fashionable without the cost of harming our environment.

Creative Strategist

• Sep 2021 - Oct 2021

Handling the creative strategy end-to-end from ideation to execution of ads, video campaigns, social media content and more for Brands that want to create a real impact.

Content Strategist

• Aug 2021 - Sep 2021

Content Creator

• Mar 2021 - Oct 2021

I create content for the Saiko sushi house social media handles and try to do justice to their appetizing food and brand. My role ranges from creating aesthetic images and product photography, art direction of social content, making creative reels, content strategy, branding, etc. I create content for the Saiko sushi house social media handles and try to do justice to their appetizing food and brand. My role ranges from creating aesthetic images and product photography, art direction of social content, making creative reels, content strategy, branding, etc.

Social Media Manager

• Jul 2019 - Sep 2021

Utilizing my social media marketing, photography and content writing skills in order to build a tight-knit community of incense, Indian values and spirituality lovers and effectively market their incense sticks on social platforms, thereby increase presence and online traffic of the brand. Utilizing my social media marketing, photography and content writing skills in order to build a tight-knit community of incense, Indian values and spirituality lovers and effectively market their incense sticks on social platforms, thereby increase presence and online traffic of the brand.

Head of Content & Marketing

• Jun 2020 - Feb 2021

Handled overall process of strategizing, managing and execution of internal social media, marketing campaigns for Aflog developments and launches (Collaborate & AfTool). In addition, I worked on the client social content creation, ideation for online campaigns, creative brand strategy and building the community.

Social Media Manager

• Oct 2019 - May 2020

I was in charge of handling the ideation, planning and execution of social media content and social campaigns for Aflog as well as Branded clients as per requirements. Also handled the content creation and in-house production for brands and sample content for digital campaigns.

Social Media Marketing Intern

• Jun 2019 - Sep 2019

Working at NSRCEL, IIM taught me to capture the essence of startup culture in this wonderful incubation space. Apart from attending events and photographing them, my job required me to communicate with fellow entrepreneurs, convey their innovations, strategise and plan events, create valuable content as well as convey announcements and information through the social media handles. Working at NSRCEL, IIM taught me to capture the essence of startup culture in this wonderful incubation space. Apart from attending events and photographing them, my job required me to communicate with fellow entrepreneurs, convey their innovations, strategise and plan events, create valuable content as well as convey announcements and information through the social media handles.

Content Writer

• Jan 2019 - May 2019

Social media marketer

• Oct 2018 - Dec 2018

Interned as a social media marketer for the printing app, wherein I utilised my photography and communication skills to showcase the product and drive sales via social media. Interned as a social media marketer for the printing app, wherein I utilised my photography and communication skills to showcase the product and drive sales via social media.

Intern

• Aug 2018 - Oct 2018

Joined as a marketing intern and helped with many roles such as consultant, photographer and did the social media marketing (Instagram handle). Joined as a marketing intern and helped with many roles such as consultant, photographer and did the social media marketing (Instagram handle).

Social Media Marketing Intern

• 2018 - 2018

Pitched the brand and it's motives to social media influencers, shoot the influencers with the products and come up with online campaigns to create online traffic. Pitched the brand and it's motives to social media influencers, shoot the influencers with the products and come up with online campaigns to create online traffic.

Production Intern

• May 2017 - Jun 2017

Interned as a production assistant, helped with shoots for brands like Titan, Puma, etc., and shot for the TATA Jaago Re campaign. Interned as a production assistant, helped with shoots for brands like Titan, Puma, etc., and shot for the TATA Jaago Re campaign.