Creative Lead

• Feb 2023 - Present

Creative Lead

• May 2021 - Dec 2022

- Responsible for the creative execution of ads for the US market (B2C). - Measuring results of content marketing campaigns and strategizing accordingly. - Lead a team of producers and guide them to secure more engagement and growth. - Use insights to gain traction of users into the platform. - Responsible for the creative execution of ads for the US market (B2C). - Measuring results of content marketing campaigns and strategizing accordingly. - Lead a team of producers and guide them to secure more engagement and growth. - Use insights to gain traction of users into the platform.

Self Employed

• Oct 2019 - Jun 2020

Associate Producer

• Aug 2018 - Sep 2019

Ideating, scripting, directing, editing, and handling the overall process of making promos. Ideating, scripting, directing, editing, and handling the overall process of making promos.

Associate Producer

• Jul 2016 - Jul 2018

Worked as a Promo Producer for Sony PIX. Worked as a Promo Producer for Sony PIX.

Writer & Producer

• Aug 2015 - Jul 2016

Worked as a Writer/Producer for the Youtube channel, Epified. I've written mythology, historical, contemporary topics etc. I've written scripts and produced the videos for Epified on YouTube, Facebook and Vessel. I wrote the episodes for the two series - The Mahabharata and The Krishna Story. I worked on Sales integrated videos for brands like Reliance Jio, ICICI, Tata Salt etc. My work involved converting an idea to a script which would then be adapted into a video. I also worked to coordinate with artists and handled the pre-production and post-production of the videos. Show less

Intern, OAP

• Aug 2014 - Apr 2015

From research to script writing to all other aspects of pre-shooting a promo, I have acquired knowledge through my internship at MTV,Viacom 18. Following the pre-shoot tasks, I have been an active part of some excellent shoots like Roadies X2, MTV Coke Studio, Durex Rex Talk, MTV Aids Campaign etc. Post shoot, I have learnt editing offline promos. I have directed few episodes for Campus Diaries and taken charge for the whole project. From research to script writing to all other aspects of pre-shooting a promo, I have acquired knowledge through my internship at MTV,Viacom 18. Following the pre-shoot tasks, I have been an active part of some excellent shoots like Roadies X2, MTV Coke Studio, Durex Rex Talk, MTV Aids Campaign etc. Post shoot, I have learnt editing offline promos. I have directed few episodes for Campus Diaries and taken charge for the whole project.

Summer Intern

• May 2013 - Jun 2013

Assisted the Director's Assistant in working with the scripts and looking for reference images, videos, documentaries etc for getting an Ad Film made. Also, the intern helped the Assistants in looking for the right music tracks that would fit the script best. The intern also analyzed the various scripts and proposed changes and modifications in them. The intern also attended the group building sessions and the other debates and discussions that were held among the team members. Being a part of the Creative Production department all throughout the internship, the intern got a clear cut idea of how pre-production works. The intern worked to create a number of storyboards for the scripts. Through this, the intern learnt to deal with the complicated scripts by creating a pictorial representation. Show less

Summer Intern

• Apr 2012 - May 2012

Work at Shillong Times included the reporting of the various events and activities that happened in the city everyday. Writing the reports for each event covered also was undertaken by the intern. Apart from reporting, the intern worked in editing the Press Releases. The intern also interviewed a number of officials, government servants, ministers, public etc for the purpose of covering the stories pertaining to the city of Shillong. The intern edited and worked with her colleagues to design the layout of the paper. Show less