Senior Marketing Manager

• Dec 2022 - Present

Marketing Manager

• Feb 2019 - Dec 2022

Conference Producer

• Apr 2017 - Jul 2018

Responsible for producing and organising the highest quality, market driven and commercially viable B2B conferences in the Manufacturing, Healthcare, Commercial Real Estate and Facility Management Industries. Job responsibilities: * Plan, validate and execute the conference topics with the industry veterans and consultants * Identify and forge relations with industry experts to invite them for the conference as speakers * Conceptualise and execute event promotions through digital and print media channels * Maintain regular contact with speakers and sponsors sharing event updates, event promotions and ensuring timely execution of all deliverables * Oversee the delegate acquisition team to ensure quality attendance to the conference * Effectively manage event deadlines and targets to achieve * Handle and execute onsite execution along with hosting the event Key achievements: * Researched & curated 6 innovative and market-driven conferences which exceeded business target * Generated 10-15 sales leads through the course of conference * Managed the conference team of 4+ to achieve & exceed the desired revenue and attendance target * Successful in inviting senior government employees and senior representatives of companies such as Maruti Suzuki, Rolls Royce, Columbia Asia Hospital, Microsoft, Reliance, Dell, Hindustan Coca-Cola Beverages, Marico and others to attend the conference as speakers * Adhered to the set conference budgets and planned all marketing activities around it * Conducted video interviews for stalwarts such as Rajeev Menon, COO Asia Pacific, JW Marriott, Boman Irani, Chairman & MD, Rustomjee Group and many others of the Hospitality, Construction and Broadcasting Industries Show less

Key Account Manager

• Jun 2016 - Jan 2017

Responsible for understanding the client’s product and brand, creating the social media strategy in accordance with the brand and overlooking day to day operations Job responsibilities * Formulate monthly marketing plans, keeping in mind the client(s) brand requirements at the time * Execute and analyse digital marketing activities for all clients * Be the lead point for all communication with the client * Prepare monthly reports showcasing the brand’s performance on social media, SEO and media spend Key achievements: *Generated 8 million revenue in digital spends for 3 clients across education, BFSI & lifestyle sectors * Formulated monthly marketing strategies which helped achieving 30% increase in leads & spread their digital footprint * Reduced customer complaints by 10% by implementing a quick response & turnaround strategy Show less

Manager

• Jan 2016 - Jun 2016

• Devised Marketing Plans for launching two exhibitions in the Pharma & Medical and Hospitality Industry • Acquired support from major industry associations and media partners for the exhibitions • Created the marketing content for exhibition promotion such as website, brochure, emails, social media and more • Negotiated with vendor for outsourcing tasks for design, data base creation, website creation, print, social media agency • Optimized the website with meta tags and keywords to make it search engine friendly • Supported marketing activities for other exhibitions by the organisation in the Construction and Oil & Gas Industry • Gathered key industry databases for advertising the exhibitions Show less

Marketing Manager

• Jul 2012 - Mar 2015

Creating detailed marketing plans for conferences, ensuring effective implementation of plan, understanding target audience, Lead generation, analyzing market trends, reactive marketing. Managing the marketing activities of over 30 events, simultaneously working on multiple projects at any given time, following set best practices used for marketing, meeting deadlines and delivering results. JOB ROLE: Creating and implementing a marketing plan for all conferences which encompasses use of external media and its use within a marketing budget * Work on the principles of targeted and segmented marketing thereby ensuring optimum OPR and CTR for all marketing campaigns * Conducting thorough data selection along with gap analysis and thereby determining data build strategies for each event * Analyzing and tracking results of marketing efforts in order to improve effectiveness, formulate targeted marketing strategies and maximise hit rates and ROI * Identifying and negotiating with strategic partners/ publications/ associations for promoting the event KEY ACHIEVEMENTS * Successfully designed and implemented the marketing plan for the biggest Marketing Expo for Embedded Systems which grew by 45% from the previous year * Managed successfully the marketing communications for over 30 business conferences attended by an average of 60 delegates each * Used social media successfully to market an event and achieve 50% revenue for a conference * Implemented content marketing which contributed to a 15% of revenue and increased leads by 30% *Trained, managed and developed marketing managers and marketing assistants Show less

Sr. Marketing officer

• Apr 2011 - Jul 2012

* Plan marketing strategies for globally held exhibitions and companies advertising with Plastemart. * Project Management for software, understanding and mapping client requirement, planning the project with respect to scope of work, time spent, and budget maintain timelines KEYACHIEVEMENTS * Succeeded in closing deals worth INR of 5 million within the 2 year tenure and exceeded the sales target by 55% * Appointed to Sr. Marketing Officer position with only 9 months of being in the company * Worked with the database team increase the company reach by 1,00,000 record * Was the only sales representative to be selected to represent the company in International exhibitions Show less