Experience

LifeArc

• United Kingdom
• Non-profit Organizations
• 200 - 300 Employee

• Head of Content

  • Jul 2023 - Present



Meg's Gone Rogue

• Founder / Digital Content Creator

  • Jan 2016 - Present

  What started as a tour company after winning runner-up in North Dakota State University's Innovation Challenge 2016 Competition has morphed into a content company and travel and lifestyle blog. What started as a tour company after winning runner-up in North Dakota State University's Innovation Challenge 2016 Competition has morphed into a content company and travel and lifestyle blog.



Genomics England

• United Kingdom
• Biotechnology Research
• 300 - 400 Employee

• Head of Content

  • Jan 2023 - Jul 2023

• Marketing Manager

  • Aug 2021 - Jan 2023



Benivo

• United Kingdom
• Human Resources Services
• 1 - 100 Employee

• Digital Content Writer

  • Jan 2021 - Aug 2021



Fargo Food Tours

• Fargo, North Dakota, United States

• Founder / Operations Manager / Tour Guide

  • Apr 2019 - Oct 2019

  Fargo's food scene is incredible, but its tourism experiences needed a boost. Using this gap, I worked with local restaurants to create Fargo's first-ever food tours. Front-end, I acted as tour guide, delivering customer service and giving participants a memorable walk through downtown Fargo (and plenty to eat!). On the back-end, I orchestrated arrival times, menus, costs, and relationships with the restaurants. Other behind-the-scenes responsibilities included: writing the script for the tours, building the website from scratch using Wix.com, managing bookings, inquiries, and payment from customers, running social media (Instagram and Facebook) for the tours, and creating other marketing materials (i.e. brochures) for the company. Show less



Fargo-Moorhead Convention & Visitors Bureau

• United States
• Hospitality
• 1 - 100 Employee

• Digital Marketing Manager

  • Apr 2018 - Oct 2019

  CONTENT MANAGEMENT - Managed the Visit Fargo-Moorhead blog, which included auditing, redirecting, and recycling old content, plus writing new pieces to fill gaps. - Assigned and edited blogs from other writers, including guest writers, as well as wrote one blog per week. - Created a full blog and website content plan for 2019 and 2020 based on keywords and SEO gaps. - Set goals for our content (i.e. longer time on page, reduced bounce rate) and tracked performance of key pieces of content. - Used CoSchedule to execute the scheduling and deadlines for all working pieces of content. - Project managed all writing for our biggest content project of the year, an 80-page Visitors' Guide. SEO & WEBSITE MANAGEMENT - Analyzed and created a list of search keywords relating to Fargo and our tourism entities that our marketing team could use in online materials, using Google's Keyword Planner and Moz's Keyword Explorer. - As part of the content plan, I re-wrote stakeholder listings and static website pages using these keywords to make our pages more user- and search-friendly. - Worked with our in-house multimedia manager to improve website listings and pages with professional photography. - Presented ideas for new website content to fill in search gaps and worked them into the content plan. SOCIAL MEDIA MANAGEMENT - Managed Visit Fargo-Moorhead's Facebook, Instagram, Twitter, and LinkedIn presences (@fargomoorhead on each). - Revamped the company's Pinterest presence, leading to Pinterest becoming the third highest source of organic traffic to our website (after search and Facebook). - Used CoSchedule to schedule original content and share out links to blog posts. - Created graphics and Pinterest images using Canva. - Organized and ran several small-scale paid social media campaigns using Facebook Business Manager as part of larger marketing campaigns. Beyond this, I worked with the marketing team to brainstorm and execute campaigns. Show less



GoLearnTo.com

• London, United Kingdom

• Marketing Manager

  • Feb 2017 - Feb 2018

  As digital marketing manager for this activity and learning travel company, I gained exposure to and controlled all key aspects of a marketing strategy from email campaigns to press releases to social media and more. Just a few of the tasks I handled included: - SEO auditing our website and re-writing static pages to fit Google's requirements - Finding, resizing and compressing images for both the website and our social pages - Planning, designing and scheduling all social media posts for our Facebook, Instagram, Twitter and Pinterest pages (@golearnto is the handle for each) - Growing followers on each of these social channels - Designing, segmenting and scheduling email marketing campaigns sent to over 20,000 subscribers, followed by tracking open and click through rates based on metrics in Mailchimp - Replying to press requests and submitting our holidays for consideration for various pieces - Managing our blog, which included writing evergreen pieces, scheduling and planning content and managing a small team of writers' deadlines and submissions Show less



Ad-Rank

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Content Marketing Executive

  • Mar 2017 - Nov 2017

  Through this position with a digital marketing agency based in England, I learned the inside workings of search engine optimization, content creation and digital marketing. Software I worked with included (but is not limited to): SEMRush, DeepCrawl, Buffer, the Google Suite, Moz, Beegit, GatherContent, and Redbooth. My tasks ranged from completing weekly tasks for clients such as keyword research and internal link planning to writing articles ranging from complex digital strategy pieces to simple travel guides. I also conducted SEO audits, link audits, and internal link audits, and well as helped with outreach to bloggers to gain valuable backlinks. Beyond Ad-Rank, I helped the CEO begin to develop an international copywriting agency. This involved identifying new business prospects, securing meetings with them and helping to make minor fixes to a Wordpress website that adapted to regions and countries based on visitor location. Show less



Vidados

• London, United Kingdom

• Experience Manager

  • Sep 2016 - Jan 2017

  The mecca of internships, I work on the Product, Marketing, and Customer Service teams at Vidados. With such varied tasks at such a small startup, I have been able to flourish in sales and in marketing. On top of this, I encounter firsthand the inner workings of a tech-based startup and what it takes to set and reach targets, think big picture, and grow a business. Skills I am continuing to develop include: improving my sales techniques, working with sellers, developing rapport with clients, and designing effective marketing campaigns, amongst others. Show less



Hilton Garden Inn

• United States
• Hospitality
• 700 & Above Employee

• Guest Service Representative

  • Jan 2016 - Aug 2016

  As the first face a guest saw in the hotel, I was accountable for starting his or her experience off on a positive note. This also meant that when a guest had an issue, I was responsible for heading it off and finding the best route to a quick resolution. I joined Hilton Garden Inn during a time of high turnover in upper management and the fast-paced changes allowed me to adapt to working with multiple management styles. As the first face a guest saw in the hotel, I was accountable for starting his or her experience off on a positive note. This also meant that when a guest had an issue, I was responsible for heading it off and finding the best route to a quick resolution. I joined Hilton Garden Inn during a time of high turnover in upper management and the fast-paced changes allowed me to adapt to working with multiple management styles.



NDSU Spectrum

• Fargo, North Dakota Area

• Staff Writer

  • Sep 2012 - May 2016

  To expand my journalistic writing style, I wrote pieces for both the Features and Opinion section of this student-run newspaper. I had twice-weekly deadlines to meet (one per section) and was in charge of creating my own content, titles, and even imaging in some cases. The position gave me the opportunity to continue honing my writing skills. I learned the importance of taking full credibility and responsibility for articles and the value of reader feedback. To expand my journalistic writing style, I wrote pieces for both the Features and Opinion section of this student-run newspaper. I had twice-weekly deadlines to meet (one per section) and was in charge of creating my own content, titles, and even imaging in some cases. The position gave me the opportunity to continue honing my writing skills. I learned the importance of taking full credibility and responsibility for articles and the value of reader feedback.



Fair Hills Resort

• United States
• Hospitality
• 1 - 100 Employee

• Adult Recreation Director / Staff Intern

  • Jun 2015 - Aug 2015

  A fresh set of over 150 guests arrived at the resort each week, and it was my job to inform them of daily adult activities as well as to publicize resort-wide events. I planned, marketed, and executed all adult recreation activities (from golf and tennis tournaments to Family Trivia to a Paints and Pints event) each week, plus handled any guest complaints. This involved redesigning all marketing material and paperwork to improve aesthetics, reorganizing and improving equipment, and actually running the event in its entirety. Show less



North Dakota State University

• United States
• Higher Education
• 700 & Above Employee

• Assistant to Conference Program Coordinator

  • Oct 2013 - Aug 2014

  My role as assistant was primarily administrative, and I worked closely with the university's Conference Coordinator to execute all summer events on campus from USA Wrestling to North Dakota State FFA Convention. We worked on large- and small-scale events, coordinating with NDSU Housing and NDSU Dining Services to make sure that everyone remained updated on campus events. I also redesigned most of the documentation for my supervisor. Previously, all documents had been faxed back and forth up to 20 times with small changes, so I made a fillable online format that could be updated and emailed between parties. Show less



Beulah Waterpark

• Beulah Waterpark

• Lifeguard and Water Safety Instructor

  • Aug 2009 - Aug 2013

  My first experience in customer service, I worked with both parents and children to create a safe environment. Every weekday, I taught between 15 to 25 children of varying skill levels the basics of water survival and swimming. After my third year, I became a head lifeguard and began managing scheduling, time clocks, and disagreements between guards. It was a great way to gain experience on how to lead among peers. My first experience in customer service, I worked with both parents and children to create a safe environment. Every weekday, I taught between 15 to 25 children of varying skill levels the basics of water survival and swimming. After my third year, I became a head lifeguard and began managing scheduling, time clocks, and disagreements between guards. It was a great way to gain experience on how to lead among peers.