Experience

Hearst Television, Charlotte

• United States
• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Student Consultant

  • Jan 2023 - Apr 2023

  New York, NY •Identified key attributes through customer value analysis models such as multi-attribute modeling and conjoint analysis. •Conducted market research to identify consumer insights and trends, to implement effective marketing strategies and campaigns.



Johnson & Johnson

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Student Consultant

  • Sep 2022 - Dec 2022

  New York, United States •Increased contact sharing by optimizing value proposition through A/B testing and personalization for high-value core audience. •Formulated multi-channel plan for dedicated first-party acquisition campaigns and recommended retention strategies, leading to improved customer loyalty and reduced churn rates. •Developed effective strategies to target and acquire anonymous site traffic, utilizing retargeting and audience modeling for media campaigns.



SustainKart

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Analyst (Bhoomitra)

  • Apr 2021 - Jun 2022

  Hyderabad, Telangana, India •Collaborated cross-functionally with digital marketing, product development, and logistics team for launch of in-house brand with 10+ new products, optimized SEO, data-driven funnels, managed logistics, inbound inventory operations with 4+ material buyers. •Developed and maintained real-time dashboards for tracking website traffic and engagement metrics, resulting in a 20% increase in website conversion rate and a 15% decrease in bounce rate through targeted… Show more •Collaborated cross-functionally with digital marketing, product development, and logistics team for launch of in-house brand with 10+ new products, optimized SEO, data-driven funnels, managed logistics, inbound inventory operations with 4+ material buyers. •Developed and maintained real-time dashboards for tracking website traffic and engagement metrics, resulting in a 20% increase in website conversion rate and a 15% decrease in bounce rate through targeted optimizations. •Responsible for market functions with total budget of $300,000 driving brand management, product launch and marketing collateral. •Conducted A/B testing on Facebook ad campaigns, resulted in improved performance metrics such as increased click-through rates, conversion rates, and decreased cost per acquisition. Utilized data analysis and insights to optimize ad content and budget to achieve campaign goals. • Analyzed large dataset of demographics and platform metrics from live website serving 90k weekly users; generated performance reports using SQL, and conducted exploratory data mining and visualization in Python. •Implemented multi-touch attribution models and optimized campaign performance using KPIs’ to track the impact of marketing touch points on customer journeys, resulting in a 25% increase in ROI and a 20% reduction in customer acquisition cost. • Developed and executed marketing plans to drive brand awareness and sales, including social media campaigns, email marketing, and influencer partnerships; increased conversion rate through email campaigns. •Coordinated with internal stakeholders to align enterprise-wide initiatives, worked on data-driven insights and strategies enabling the identification of new business opportunities that directly contributed to improved business outcomes.

• Sales Associate

  • Jan 2021 - Mar 2021

  • Established and maintained relationships with 70+ brands in wellness and fashion verticals, negotiated contracts and pricing agreements with vendors. • Lead a team of 20+ individuals, providing them insights to improve their sales performance, improved account on-boarding rate by 12%. • Reduced vendor on-boarding process by one-week, by collaborating with technology team to identify bottle necks. • Developed UX/UI workflows for website charting, ensuring a seamless user… Show more • Established and maintained relationships with 70+ brands in wellness and fashion verticals, negotiated contracts and pricing agreements with vendors. • Lead a team of 20+ individuals, providing them insights to improve their sales performance, improved account on-boarding rate by 12%. • Reduced vendor on-boarding process by one-week, by collaborating with technology team to identify bottle necks. • Developed UX/UI workflows for website charting, ensuring a seamless user experience to increase order size by 10%.



Kingsbridge Academy

• United Kingdom
• Education Administration Programs

• Marketing, Business Development, and Strategy Assistant

  • Jun 2020 - Jul 2020

  England, United Kingdom • Conducted market research and analyzed data to evaluate entry opportunities, developed business development and marketing strategies. • Collaborated with key stakeholders across the company to perform risk assessment and ROI analysis for expansion to a new country.



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Intern

  • Aug 2019 - Aug 2019

  • Performed competitive and data analysis for Whisper product under Feminine care resulting in 7% increase in sales for the region. • Collaborated with cross-functional teams to implement strategic initiatives, driving operational efficiency and achieving business objectives.



EY

• United Kingdom
• IT Services and IT Consulting
• 700 & Above Employee

• Summer Intern

  • Jun 2019 - Jul 2019

  Hyderabad, Telangana, India • Analyzed datasets in SQL to gain important insights to facilitate better decision-making, delivered 30+ research decks. • Monitored project progress working with senior team members to help clients with root-cause analysis, providing recommendations.



PVS Laboratories Limited - India

• India
• Hospitals and Health Care
• 1 - 100 Employee

• PVS Industries

  • May 2017 - Aug 2017