Meghan Roxas

Brand Partnerships Manager at SLAM
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Contact Information
us****@****om
(386) 825-5501
Location
New York, New York, United States, US

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Experience

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Brand Partnerships Manager
      • Dec 2021 - Present

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Digital Content Strategy and Partnerships
      • Jan 2021 - Dec 2021

      • Developed strategies for global brands (Pac-12, NY Knicks, Rocket League, RCD Mallorca, Tennis Channel). • Created market-driven go-to-market plans and digital playbooks. • Collaborated with senior management and stakeholders from pitch to deliverables. • Presented outcomes aligned with client KPIs (growth, reach, awareness, consolidation).•Ideated with creatives for successful strategic activations. • Conducted in-depth research using GWI, Blinkfire, and other tools. • Evaluated social content for sponsorships and branded performance. • Leveraged emerging platform expertise. Show less

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Columbia University Teacher's Assistant - Digital Media and Marketing
      • Sep 2019 - Apr 2021

      Graduate Level Teaching Assistant - passionate about giving back by continuing to teach and learn about digital trends, brand marketing, creative strategy, sports culture NFTs, and Web3. Graduate Level Teaching Assistant - passionate about giving back by continuing to teach and learn about digital trends, brand marketing, creative strategy, sports culture NFTs, and Web3.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Director of Operations, Columbia Basketball
      • Jun 2017 - Apr 2021

      • Achieved fundraising goals through strategic alumni and University partnerships. • Led digital strategy for team, optimizing marketing efforts. • Aligned digital initiatives with University events. • Drove engagement through effective email campaigns. • Enhanced operational efficiency and cost-effectiveness. • Managed and mentored graduate assistants and managers. • Achieved fundraising goals through strategic alumni and University partnerships. • Led digital strategy for team, optimizing marketing efforts. • Aligned digital initiatives with University events. • Drove engagement through effective email campaigns. • Enhanced operational efficiency and cost-effectiveness. • Managed and mentored graduate assistants and managers.

    • United States
    • Spectator Sports
    • 200 - 300 Employee
    • Intern
      • Dec 2016 - Mar 2017

Education

  • Columbia University in the City of New York
    Sports Management Master’s Degree
  • Temple University
    Bachelor's degree, Business/Managerial Economics
  • University of Maryland Baltimore County
    Bachelor's degree, Economics

Community

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