Meghan Roxas
Brand Partnerships Manager at SLAM- Claim this Profile
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Bio
Experience
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SLAM
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United States
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Spectator Sports
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1 - 100 Employee
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Brand Partnerships Manager
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Dec 2021 - Present
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Rebel Ventures
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United States
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Business Consulting and Services
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1 - 100 Employee
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Digital Content Strategy and Partnerships
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Jan 2021 - Dec 2021
• Developed strategies for global brands (Pac-12, NY Knicks, Rocket League, RCD Mallorca, Tennis Channel). • Created market-driven go-to-market plans and digital playbooks. • Collaborated with senior management and stakeholders from pitch to deliverables. • Presented outcomes aligned with client KPIs (growth, reach, awareness, consolidation).•Ideated with creatives for successful strategic activations. • Conducted in-depth research using GWI, Blinkfire, and other tools. • Evaluated social content for sponsorships and branded performance. • Leveraged emerging platform expertise. Show less
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Columbia University Sports Management
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United States
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Higher Education
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1 - 100 Employee
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Columbia University Teacher's Assistant - Digital Media and Marketing
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Sep 2019 - Apr 2021
Graduate Level Teaching Assistant - passionate about giving back by continuing to teach and learn about digital trends, brand marketing, creative strategy, sports culture NFTs, and Web3. Graduate Level Teaching Assistant - passionate about giving back by continuing to teach and learn about digital trends, brand marketing, creative strategy, sports culture NFTs, and Web3.
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Columbia University
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United States
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Higher Education
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700 & Above Employee
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Director of Operations, Columbia Basketball
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Jun 2017 - Apr 2021
• Achieved fundraising goals through strategic alumni and University partnerships. • Led digital strategy for team, optimizing marketing efforts. • Aligned digital initiatives with University events. • Drove engagement through effective email campaigns. • Enhanced operational efficiency and cost-effectiveness. • Managed and mentored graduate assistants and managers. • Achieved fundraising goals through strategic alumni and University partnerships. • Led digital strategy for team, optimizing marketing efforts. • Aligned digital initiatives with University events. • Drove engagement through effective email campaigns. • Enhanced operational efficiency and cost-effectiveness. • Managed and mentored graduate assistants and managers.
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Overtime
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United States
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Spectator Sports
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200 - 300 Employee
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Intern
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Dec 2016 - Mar 2017
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Education
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Columbia University in the City of New York
Sports Management Master’s Degree -
Temple University
Bachelor's degree, Business/Managerial Economics -
University of Maryland Baltimore County
Bachelor's degree, Economics