Experience

Tinuiti

• United States
• Advertising Services
• 700 & Above Employee

• Senior Manager Client Strategy

  • Dec 2022 - Present

• Manager Client Strategy

  • Jul 2021 - Dec 2022



Merkle

• United States
• Advertising Services
• 700 & Above Employee

• Associate Manager in SEM

  • Jan 2020 - Jul 2021

  Manage paid search marketing accounts across retail, travel, gifting and B2B spacesConsult businesses on best practices in order to drive their ecommerce presence through SEM and across channelsDrive innovation and results through paid search strategy and data analysisResponsible for all aspects of their SEM campaigns and accounts, including day to day execution, competitive insights, forecasting and budgetingConsult businesses on their ecommerce strategy by leaning into trends and insightsServe as a team leader and manager of accountsCoordinate creative materials and vision for strategic client presentations Specialize in app specific SEM strategy, tracking and reporting

• Senior Specialist in SEM

  • Apr 2019 - Jul 2021

• Search Engine Marketing Specialist

  • Aug 2017 - Jul 2021



Luter School of Business

• Christopher Newport University

• Student Brand Manager

  • Sep 2016 - Jun 2017

  Created a cohesive image and brand across multiple platforms Connect with students, faculty, employers and the community in innovative ways Organized first annual Business Exchange Conference hosted by Christopher Newport University Created a cohesive image and brand across multiple platforms Connect with students, faculty, employers and the community in innovative ways Organized first annual Business Exchange Conference hosted by Christopher Newport University



Brownstein

• United States
• Advertising Services
• 1 - 100 Employee

• PR Intern

  • May 2016 - Aug 2016

  Conducted research for clients analyzing industry trends in order to optimize potential Created press materials to enhance client exposure Planned and managed community outreach events Explored brand development for IKEA, National Lacrosse League, Saint-Gobain, K12 and more Conducted research for clients analyzing industry trends in order to optimize potential Created press materials to enhance client exposure Planned and managed community outreach events Explored brand development for IKEA, National Lacrosse League, Saint-Gobain, K12 and more



CNU Athletics

• Newport News, VA

• Promotions Specialist

  • Aug 2014 - Aug 2016

  -Coordinate promotions at Christopher Newport University football games -Coordinate mascot appearances at games and events -Coordinate promotions at Christopher Newport University football games -Coordinate mascot appearances at games and events



The CRUSH Agency

• United States
• Advertising Services

• Marketing Intern

  • May 2015 - Aug 2015

  -Conducted market research for four unique franchise brands -Designed planning guidelines for promotional events to sponsor local charities -Promotional product research and testing -Researched and learned about media buying -Wrote blogs for various franchises -Worked with Google Adwords -Monitored marketing budget flow charts for various franchises -Conducted market research for four unique franchise brands -Designed planning guidelines for promotional events to sponsor local charities -Promotional product research and testing -Researched and learned about media buying -Wrote blogs for various franchises -Worked with Google Adwords -Monitored marketing budget flow charts for various franchises