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5.0

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Justin Skinner, MBA MFA

Meghan is very energetic and detail orientated. Her responsibilities included continual scanning of the marketplace and publishing detailed "So What" analysis of competitor activities. She also published an analysis of CareFirst mentions in the Social Media space which was well received and had high level exposure within the organization.

Jocelyn Johnson

I worked with Meghan on several campaigns and she was very detailed oriented and got the job done. Her follow up is impeccable. She is very personable and made high stress situations flow with ease. I would love to work with her again.

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Experience

    • Advertising Services
    • Director Of Marketing & Operations
      • Aug 2017 - Present
    • Advertising Services
    • 700 & Above Employee
    • Account Executive
      • Sep 2016 - 2017
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Account Specialist
      • Feb 2013 - Apr 2015

      New local and national business development New local and national business development

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Marketing and PR
      • Jun 2007 - Jul 2012

      Assist in organizing, planning, and developing celebrity client’s marketing and public relations needs. Proactively develop relationships, network and communicate with established companies and brands in order to negotiate marketing opportunities as well as create strategies to increase brand awareness. Design and embellish unique marketing materials for client’s various needs. Creation and editing of press releases, press kit materials, pitches and advisories for the company’s clients. Extensive assistance with media relations, social media, and management of media lists, in addition to hiring and overseeing all intern work and responsibilities with the company. Key Accomplishments: ·Initially brought into the company as an intern during college, upon graduation was asked to perform part time consultant work, which lead to being hired full time as Marketing and PR Assistant. ·Communicated and negotiated with over thirty sponsors in order to successfully market and implement the companies client’s needs and event details. ·Responsible for allocating multiple events’ largest sponsorships from national companies, which resulted in at least twenty five percent reductions in costs for clients and higher than projected media and participant attention. ·Promoted to Head Assistant for ninety percent of the companies key clients and accounts. Show less

    • United States
    • Insurance
    • 700 & Above Employee
    • Competitive Intelligence Marketing Intern
      • Jan 2010 - Jun 2010

      Head of social media research project, which required monitoring and recording the company’s presence on various social media platforms in order to analyze internet traffic and recommend future action. Planned, created and distributed the bi-weekly publication of a competitor news update sent throughout the company. Studied and developed key techniques and trends of successfully implemented marketing strategies on assorted social media networks. Participated in the processes of selecting potential vendors for various marketing projects. Key Accomplishments: ·Project lead for creating and designing a social media report that captured the attention of and brought awareness to the chief executive officer of the company. ·Established a more effective way to present competitor related information to the company through a detailed redesign of the company’s “Market Place Update” newsletter. ·Presented detailed timelines of six main competitor’s company history, acquisitions, and marketing trends. Show less

    • United States
    • Manufacturing
    • 1 - 100 Employee
    • Marketing Team Member
      • Jun 2009 - Aug 2009

      Organized and participated in various marketing and networking events in order to create brand awareness and increase distribution of the company’s product offerings. Held several sampling and distribution events in order to better introduce the new company and its products into the market. Effectively communicated key product attributes in order to increase brand equity. Key Accomplishments: ·Successfully implemented marketing events that positively influenced brand awareness and lead to an increase in new and existing customer sales. ·Enhanced workflow by training two new marketing team interns. Show less

Education

  • Towson University
    Bachelors of Science, Business Administration / Marketing
    2006 - 2010
  • Towson University

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