Experience

Broadway Grand Rapids

• Performing Arts
• 1 - 100 Employee

• President and CEO

  • Feb 2022 - Present

• Director of Marketing and Public Relations

  • Mar 2011 - Present

  Responsible for managing the marketing, promotions, public relations, media-buying and communication efforts. • Assisted Executive Director with development, sponsorship and community engagement opportunities. Assumed leadership role over staff in absence of Executive Director.• Created and implemented fully integrated marketing plans (digital advertising, traditional advertising, and promotional) designed to help sell season tickets and tickets to individual shows. • Responsible for budgeting the annual subscription renewal campaign and individual advertising budgets. Allocated funds, tracked media spends, delivered settlements and back up to each individual touring show.• Worked collaboratively with partners at Broadway Across America and the venue staff at ASM Global to maximize ticket sales, drive growth and increase patron engagement. • Strengthened BGR’s brand, image and voice - building relevance and equity in the Grand Rapids community and among target consumer audiences. • Implemented and monitored BGR’s digital footprint creating content and managing all social media platforms, managing website and analyzing web traffic, and email communications.• Managed program ad sales and design of collateral materials including playbills, season ticket brochures, front of house signage, posters, and direct mail. • Led PR efforts to generate significant earned media coverage frequently serving as point person for communications in the media.• Provided marketing support to Ticketing, Group Sales and Business Manager• Managed and trained volunteers