Senior Director, Engagement

• Jul 2022 - Present

Membership Director

• Nov 2016 - Jul 2022

- Works with the Executive Director and Board to develop overall membership recruitment and retention strategy, including attaining goals set for continued dues growth- Develops programs which drive an active and engaged member base - Analyzes membership trends and adapts strategy as needed- Serves as the staff liaison to all member Sections, managing/supporting volunteer leadership and planning/execution of meetings- Leads staff and partners on member communications, including newsletters, professional updates and other publications- Collaborates with staff to develop educational and social events which reflect members needs and interests- Manages member benefits programs- Ensures accurate membership records are maintained and accurate processing of annual dues billing is timely- Monitors/responds promptly to all membership inquiries- Regularly meets with current members, prospects and other key stakeholders

Director of Member Services

• Jul 2012 - Dec 2016

• Directed daily operations of the association, overseeing member inquiries, database management and finances.• Managed educational programming for both in-person events and webinars. Oversee registration, marketing, speaker management and onsite coordination.• Developed, implemented and monitored the annual budget.• Worked closely with the Board of Directors and Board committees to implement strategic goals and objectives and ensure these goals are met.• Oversaw certification program and compliance of members.

Membership Coordinator

• Jul 2010 - Jul 2012

• Managed the association’s nearly 600 corporate members.• Orchestrated membership renewals, retention and recruitment.• Created and implemented a welcome series for new members covering the first year and a half of membership.• Tracked leads for potential members; Researched published top company listings and acquired contacts of non-member companies.• Acted as staff liaison to the Board of Directors membership committee; Oversaw Board involvement with membership recruitment and retention.• Developed and directed ongoing membership marketing activities and implemented new strategies and programs.

Product Sales and Development Coordinator

• May 2007 - Aug 2010

• Coordinated marketing efforts, editing and proofing for publications including blast emails, magazine ads, faxes, newsletter stories, source book and mailings.• Managed vendor relationships for publication production; layout, proof and reprinting of publications.• Marketed at trade shows and conferences; Promote products, organization and membership.• Supervised customer service representatives at call center and warehouse.• Researched and analyzed products for performance to determine if products should stay in circulation, be updated, or removed from product line.• Managed Google ad words account including daily budgets, creation of ads, selection keywords and analyzing results.• Maintained department marketing and communications calendar. • Managed sales of publications and customer service calls related to orders, online bookstore, promotions and product line.

Marketing Assistant

• Jul 2006 - May 2007