Global Content & Communications Consultant

• Oct 2021 - Present

Women Political Leaders (WPL) is the global network of women politicians. The mission of WPL is to increase both the number and the influence of women in political leadership positions. WPL's largest community is Women in Parliaments (WIP), which includes the 9,000 women national legislators around the world. Women Political Leaders (WPL) is the global network of women politicians. The mission of WPL is to increase both the number and the influence of women in political leadership positions. WPL's largest community is Women in Parliaments (WIP), which includes the 9,000 women national legislators around the world.

Founder

• Apr 2020 - Present

Chief Strategy Officer

• Jun 2020 - Oct 2020

- Brought on as an internal advisor to redefine & implement the corporate, business & marcom strategy for all their brands. - Creating the blueprint for their EdTech venture for the M&E and Sports industry. - Set up the Chennai franchise for the sports education brand Ironwood Sports Academy. - Brought on as an internal advisor to redefine & implement the corporate, business & marcom strategy for all their brands. - Creating the blueprint for their EdTech venture for the M&E and Sports industry. - Set up the Chennai franchise for the sports education brand Ironwood Sports Academy.

Senior Marketing Communications Consultant, Fountainhead MKTG

• Jun 2018 - May 2020

- Crafted the MarCom strategy for the brand for internal, group and external stakeholders. - Challenged & influenced at a senior level the direction of the brand, bringing ideas, inspiration & creative thinking along with meticulous planning & execution. - Planned, wrote and executed creatively led the brand's representation at the industry awards across Media, Retail, Marketing forums at a global level and made it the highest award winning agency consistently for both years. - Created a give-back program for the brand and facilitated strategic representation of the ManCom at leading educational institutions in the country and strategic M&E industry events. - Created the social media & digital strategy across platforms for the brand to ensure that social presence grew & the content was forward thinking & engaging while staying in-tune with the brand's tone of voice.

Founder

• Jun 2018 - Jul 2019

- Identified a glaring need-gap in the market for MSMEs & Start Ups to set up a one-stop shop to develop & execute Brand Marketing & Communication strategies for them across various channels. - Crafted brand identities, brand visions, built brand decks and guidelines, created & executed successful brand campaigns throughout the year. - deciBel became the retained marketing arm for 15 brands within the first year. - Identified a glaring need-gap in the market for MSMEs & Start Ups to set up a one-stop shop to develop & execute Brand Marketing & Communication strategies for them across various channels. - Crafted brand identities, brand visions, built brand decks and guidelines, created & executed successful brand campaigns throughout the year. - deciBel became the retained marketing arm for 15 brands within the first year.

Business Head - Branded IP & Content | Head of Digital Initiatives - Event Capital

• May 2017 - May 2018

- Transitional leader brought on board to define the company’s organisational & operational processes, set up the Branded Entertainment SBU & head the Marketing, PR & Digital initiatives for all the IPs nationally.- Set up the new SBU within 90 days, and generated sizeable business in less than a year.- Developed product value propositions, go-to-market strategies, digital strategies & created award winning marketing strategies for sponsored & branded intellectual properties designed for live & digital audiences. - Established strategic partnerships & collaborations to exceed marketing goals & ticket sales.- Collaborated with stakeholders within the group and externally at leadership levels. - Represented the business for all investor meetings.

Co-Founder & Vice President - Laqshya Live Experiences

• Jan 2014 - Apr 2017

- Co-founded the company & built it into India’s youngest & most award winning experiential agency in 3 years. - Managed the P&L, grew revenue by 200% in 3 years while spearheading the technology & government business globally. - Also drove business growth through mergers & acquisitions to set up 2 additional SBUs within the company. - Trained, mentored & led a team of 25+ reportees pan India from different departments such as account management, creative & design, marketing, production & finance. - Defined organisational operations, policies, and objectives to maximise productivity, returns & cost-effectiveness. - Headed Brand marketing & growth strategy. - Represented the business in the core integrated communication team for the media group, leading brand marketing for the media group. - Worked closely with international brands such as Google, Facebook, Autodesk, Drupal Association amongst others. - Worked extensively with the Google headquarters & APAC on new products for emerging markets from beta testing & adoption to launch & post-launch brand campaigns as well as for their flagship live & digital properties. - Worked with brands across BFSI, Real Estate, IT, QSR to design and execute brand campaigns through the year.

Deputy General Manager

• Sep 2012 - Dec 2013

- Generated revenue of over ₹100 MM within 1 year and created new digital content & live experiential formats for B2B & B2C audiences. - Built the experiential calendar for Google India for the Google & YouTube brands for B2B and B2C audiences.- Built a roster of technology clients including Google, Autodesk amongst others & created award-winning campaigns for them. - Festival Director for the Maharashtra Tourism Board's Elephanta Festival 2013. - Show Director & Producer for the first Autodesk University Extension 2013 held in India - their flagship B2B IP.

Client Services Director

• Jul 2008 - Aug 2012

- Highest revenue generator for the Western Region for 4 years. - Conceptualised & produced global, award-winning, experiential & event campaigns & strategies.- Created, planned & executed innovative 360 degree brand campaigns for clients like Nokia, UltraTech, Microsoft, Cathedral & John Connon School, Kaya, Marico, Asian Paints & others across South Asia, Europe, New Zealand & the Middle East. - Campaign Director for Cathedral & John Connon School's 150th Year Celebration in India. Additionally, Creative Producer for India's first large scale customised musical created for a school.

Account Director, Client Services

• Jul 2008 - May 2012

Associate Account Director - Client Services

• Jul 2008 - Apr 2011

Senior Manager - Client Services

• Jul 2008 - Mar 2010

Assistant Manager & Founding Member - Radio City Connect

• May 2007 - Jun 2008

Manager - Business Development

• Sep 2006 - Apr 2007

Asst. Manager - Client Services, Fountainhead MKTG

• Sep 2004 - Aug 2006

Visiting Faculty

• Apr 2004 - Sep 2004

Visiting Faculty teaching Verbal Ability and Verbal Reasoning for CAT, CET & GMAT. Marketing Consultant for College Outreach Programs Visiting Faculty teaching Verbal Ability and Verbal Reasoning for CAT, CET & GMAT. Marketing Consultant for College Outreach Programs