Experience

BrandFuelr

• Marketing Services
• 1 - 100 Employee

• Head Of Strategy & Brand

  • Oct 2023 - Present



InfluHitch

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Co-Founder

  • Mar 2023 - Oct 2023

  India



Freelance

• Marketing Consultant

  • Aug 2021 - Mar 2023



Mom And Paw

• Brand & Community at Mom And Paw

  • Nov 2020 - May 2022



LBB (Little Black Book)

• India
• Technology, Information and Internet
• 100 - 200 Employee

• Senior Manager, Community

  • Aug 2017 - May 2022

  New Delhi Area, India -On-boarding creators for content in various categories: food/fashion/decor/lifestyle/pets etc. -Strategizing to retain high-quality influencers/creators via incentives: events/giveaways/campaigns -Team management: Managing a team of community builders & content curators to onboard, retain & incentivize high-quality creators. -Events: Hosting/organizing both offline & online events for creators in various categories -Working with brands to maximize visibility for both creators &… Show more -On-boarding creators for content in various categories: food/fashion/decor/lifestyle/pets etc. -Strategizing to retain high-quality influencers/creators via incentives: events/giveaways/campaigns -Team management: Managing a team of community builders & content curators to onboard, retain & incentivize high-quality creators. -Events: Hosting/organizing both offline & online events for creators in various categories -Working with brands to maximize visibility for both creators & the brand Show less



Limeroad.com

• India
• Retail Apparel and Fashion
• 300 - 400 Employee

• Influencer Marketing & Brand Alliances

  • Apr 2016 - Aug 2017

  Gurgaon, India

• Influencer Marketing and Management

  • Jan 2016 - Apr 2016

  Gurgaon, India Bringing on board the most effective Influencers, including Bollywood Celebs, TV Stars, Singers, Youtube/Twitter Stars & more to widen the community network for Limeroad. This includes end-to-end management & follow-ups with influencers and basing out social/fashion campaigns aided by at least one celebrity weekly, and maximizing reach on Social Media.



FashionAndYou.com

• India
• Retail Apparel and Fashion
• 100 - 200 Employee

• Social Media & Content Manager

  • Jan 2015 - Jan 2016

  1) Social Media Marketing & Marketing Strategies for the Website. 2) Analyzing Customer base & create gripping communication through Mailers/Social Media Interactions etc. 3) Generating Content for Paid Media & devising day-to-day Propositions as per events/calendar 4) To ensure Content Balance on all mediums at any point.



Roposo

• India
• Technology, Information and Internet
• 1 - 100 Employee

• Social Media and Influencer Marketing

  • Dec 2013 - Jan 2015

  Gurgaon 1) Creative Data creation to bring as many views as possible through interactive Lifestyle/Relationship Listicles. 2) Social Media Contests every Week on FB/Twitter/Instagram for highest engagement rate & awareness. 3) Interviews with Designers & Celebrities ensuring maximum reach through their fans/followers. 4) Management of Marketing/Social Media Calendar & to ensure timely delivery of Content & Creatives.