Megha Soni

Business Analyst at CityMall
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Contact Information
us****@****om
(386) 825-5501
Location
IN
Languages
  • English Professional working proficiency
  • German Limited working proficiency
  • Hindi Professional working proficiency

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Credentials

  • SQL (Basic) Certificate
    HackerRank
    Oct, 2021
    - Nov, 2024
  • SQL (Intermediate) Certificate
    HackerRank
    Oct, 2021
    - Nov, 2024
  • Programming For Everybody - Getting Started With Python
    Coursera
    Sep, 2020
    - Nov, 2024
  • Python Data Structures
    Coursera
    Sep, 2020
    - Nov, 2024
  • ML0101EN: Machine Learning with Python: A Practical Introduction
    edX
    Aug, 2020
    - Nov, 2024
  • SQL for Data Science
    Coursera
    Aug, 2020
    - Nov, 2024
  • The Data Scientist’s Toolbox
    Coursera
    Jul, 2020
    - Nov, 2024
  • Excel/VBA for Creative Problem Solving, Part 1
    Coursera
    Jun, 2020
    - Nov, 2024

Experience

  • CityMall
    • India
    • Internet Marketplace Platforms
    • 500 - 600 Employee
    • Business Analyst
      • Feb 2022 - Present

  • Cartesian Consulting
    • India
    • Software Development
    • 1 - 100 Employee
    • Analyst
      • Oct 2020 - Feb 2022

      • Optimized campaign performance and achieved CRM & marketing objectives like improving campaign responses, lift and incremental revenue, customer retention & repeat, using A/B testing, setting test/control groups, predictive analytics, Hypothesis testing and parallelly reducing campaigns cost by using targeted & personalized communication strategy through customer segmentation. • Aid data-driven decision making for business development by analyzing transaction data and behavior of the customers. • Built machine learning models to predict buying propensity of the customer. • Worked on monthly dashboard reporting and automation reducing the manual efforts by ~30%. • Handling daily ad-hoc analysis reports requested by the clients, helping them taking a better day to day business decision. Show less

  • Energy Club MNIT Jaipur
    • India
    • Environmental Services
    • Photography and Newsletter Head
      • Jan 2017 - Jun 2020

  • Defence Research and Development Organisation (DRDO)
    • India
    • Research Services
    • 700 & Above Employee
    • Research Intern
      • May 2019 - Jul 2019

      Project : Interfacing CompactRIO with National Instruments LabVIEW for various applications. Project : Interfacing CompactRIO with National Instruments LabVIEW for various applications.

  • Chhabra Thermal Power Plant, 2320 MW (planned capacity)
    • Chhabra Area, India
    • Summer Training
      • Jun 2018 - Jul 2018

Education

  • Malaviya National Insitute of Technology Jaipur
    Bachelor of Technology, Electrical engineering
    2016 - 2020

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