Marketing Manager

• Dec 2020 - Present

Marketing & Ecommerce Associate

• Sep 2020 - Dec 2020

Account Manager

• Jan 2018 - Sep 2020

The WineCountry Media portfolio, NapaValley.com, Sonoma.com and WineCountry.com, brings together leading online destinations for Wine Country travel and lifestyle.*Managed a portfolio of 200+ advertising clients across the wine, lodging, travel and hospitality industries*Executed strategic digital marketing campaigns designed to drive in-person visitation and e-commerce sales, tailored to each clients brand, marketing objectives, KPIs and digital referral tracking capabilities*Analyzed campaign metrics; create and presented client performance reports*Collaborated with Director of Content to develop content for consumer newsletter with a 34% open rate*Salesforce Lead: created processes, reports and dashboards

Event Assistant

• Feb 2016 - Aug 2020

Ooh La La is a boutique wedding planning company serving the Sonoma, Napa Wine Country*Assists with planning and day of activities for 12+ weddings during each wedding season*Supports wedding planner and helps with set-up, vendor communication, and take-down

Event Intern

• Feb 2016 - Nov 2016

*Assisted with planning and day of activities for 15 weddings, duties included: keeping event running on schedule, double checking details and ensuring event ran smoothly*60 intern office observation hours which included event timeline creation and event detail document creation*Supported wedding planner and vendors with logistics and communication

Marketing Assistant

• Jan 2017 - Dec 2017

*Promoted after five-month internship*Managed 2017 mobile app development: focused on design, user experience, and post-launch marketing. *Conceptualized mock-ups, provided design feedback, and aggregated assets for 200-page festival guide. *Collaborated with marketing team to develop paid social, digital and print campaigns*Created and analyzed weekly sales reports*Conceptualized mock-ups, provided design feedback, and aggregated assets for 200-page festival guide*Developed co-marketing plans for 8 partners, and managed digital and print co-promotion efforts.*Strategized with operations team to develop festival and brand activation signage to create a seamless guest experience

Marketing Operations Coordinator

• May 2016 - May 2017

*Developed marketing and communication initiatives for 16 Campus Recreation programs including: print, digital and social campaigns. *Analyzed social and newsletter metrics, and created weekly social media content calendars for Facebook, Twitter, Instagram, and Snapchat. Researched and implemented current marketing trends. *Developed marketing and communication initiatives for 16 Campus Recreation programs including: print, digital and social campaigns. *Analyzed social and newsletter metrics, and created weekly social media content calendars for Facebook, Twitter, Instagram, and Snapchat. Researched and implemented current marketing trends.