Marketing Manager

• May 2022 - Present

Commercial Marketing and Communications Manager

• May 2020 - May 2022

Developing and delivering press strategies for Southbank Centre’s Markets, food pop-ups, in-house retail and commercial venue hire, including organising cultivation events and experiential activity. Devising and implementing strategic marketing campaigns, across a range of media including e-marketing, social media, on/off line advertising, promotions and partnerships. Managing budgets effectively and hitting sales targets in a fast moving environment. Working closely with commercial, press, digital, insight and design to ensure campaigns are coordinated, delivered to time and communicated clearly to key stakeholders and partners. Implementing email marketing strategies for venue hire, retail and seasonal pop-ups. Implementing social media strategies for commercial activity, developing content ideas, copywriting and audience engagement. Regularly updating teams and stakeholders on activity and generating post-campaign reports. Managing relationships with internal and external stakeholders, designers, agencies and suppliers. Developed a portfolio of digital content for the promotion of venue hire, pop-ups and markets, overseeing photography, briefing video creation and drafting testimonials and case studies.

Account Manager

• Mar 2019 - May 2020

I work across numerous accounts from a diverse range of sectors including luxury, consumer and charity. Executing clients’ communications strategies through strategic PR and events management: • Media management - Daily liaison with press, writing and researching press releases and case studies, selling in stories to the media, responding to journalist’s enquiries and developing creative concepts to drive press coverage for my clients. • Account management - First point of contact for clients, developing effective communications strategies and keeping them updated with key industry news stories, along with weekly/ monthly reporting depending on their requirements. Ensuring my clients are sent all coverage as soon as it is published. • Event management - working towards a range of events including awards shows, gala dinners, press launches and red-carpet events. Sourcing goodie bags products, guestlist management, red carpet management and looking after talent and press. Distributing photocall notices and managing photographers at events. Post-event - selling in images and press releases to the media ensuring to achieve as much coverage as possible.

PR Account Executive

• Jul 2018 - Mar 2019

Working on multiple client accounts, using strong time management skills to ensure to ensure that the needs of all clients are met effectively under tight deadlines. My day-to-day role includes: Building strong media relationships, pitching effectively to generate coverage for my clients. Drafting press releases, press packs and media alerts, distributing accordingly. Responding to media and influencer enquiries quickly and efficiently. Proactively doing influencer outreach to ensure that our brands are recognised and picked up by relevant parties. Updating weekly status reports and compiling monthly reports for clients.

Event Coordinator

• Jun 2017 - Dec 2017

During my contract at the creative event management agency I have developed my skills and knowledge surrounding all areas of events management. Working on a variety of events such as; conferences, dinners and trade shows of different scales: Building websites using event software Events Air and Cvent. Creating, writing and sending event emails. Updating event app and social media pages. Client management, corresponding with clients ensuring that their needs are met and providing regular updates. Registration management- first point of contact for all inquiries, providing effective customer communication at all times and ensuring data is processed in an accurate and timely manner. Researching suppliers/ coordinating logistics for upcoming events.

Marketing and Communications Coordinator

• Feb 2016 - Jun 2017

Executing domestic and global marketing and communications strategy towards events including Mercedes-Benz Fashion Week Australia, Mercedes-Benz Fashion Weekend Edition. Managing the event marketing timeline, briefing creative assets to the external team in the US. Ensuring that everything was produced in line with the event style guide, signed off by event sponsors and clients, working closely with other departments to meet tight deadlines. Managing the international influencers and media programme, key to building awareness of the Australian fashion industry. Assisting with and arranging travel itineraries including flights, hotels, building and maintaining strong relationships with all media and influencers. Attending client meetings, pitches and site run-throughs, completing all action points and tracking in the project timeline. Coordinating all third party agencies and vendors to ensure that all work was executed on time and to the highest of standards. Liaising with the external PR agency, working on media strategy, drafting press releases and media alerts, along with media monitoring. Compiling regular internal and external reports. Coordinating on-site activations, photoshoots and social media pop-ups at events. Editor of the consumer event magazine, contributing ideas, creative writing and pulling together all assets for the magazine. Collated all content for the event’s designer directory corresponding with designers and PRs to gather the content in line with tight deadlines.

PR Assistant

• Jan 2015 - Jun 2015

Worked on the accounts for brands including Mary Katrantzou, Agent Provocateur, Baja East, Francesco Russo and Céline. I thrived working under pressure in the exciting fast-pace of the industry. My day to day duties included: Pulling samples for requests from an extensive range of publications and VIPs. Corresponding directly with editors and stylists to arrange use of samples. Responsible for tracking and clipping all press coverage, compiling reports and organising the showroom for viewings and sales appointments. I was extremely hands on with a number of the clients’ shows at Fashion Week, assisting with event preparation, invitations, seating plans along with setting up event spaces.

PR and Social Media Coordinator

• Jan 2015 - Apr 2015

Alongside my internships I was asked to create and develop a social media and PR campaign building up to the launch of new app travel/lifestyle app ‘StreetBuff’. Implementing a fully integrated campaign by posting frequently across a number of platforms; Facebook, Instagram and Twitter. Writing content for the blog including interviewing the ‘buffs’ who participated on the platform. I also reached out to bloggers and publications across the city to build awareness of the app prior to launch generating coverage on a number of travel and lifestyle blogs.

Fashion Communications Intern

• Jul 2013 - Sep 2013

Summer Intern at 69b Boutique. Took on a range of tasks including; creating a fully-integrated social media campaign across a number of platforms, quality and quantity checking all deliveries, visual merchandising within the boutique, assisting with buying appointments and trade show meetings. Alongside this I completed a range of administrative duties including corresponding with clients, ensuring all databases were up-to-date, independant research projects and general maintenance of the office.

PR Intern

• Feb 2013 - Feb 2013

Help the PR team assisting with the preparation for the Bora Aksu S/S 13 runway show, setting up beforehand, ushering guests to their seats and tidying up after the show. Help the PR team assisting with the preparation for the Bora Aksu S/S 13 runway show, setting up beforehand, ushering guests to their seats and tidying up after the show.

Events Intern

• Jun 2012 - Jun 2012

Volunteered as an events intern for the week of Graduate fashion week. Took on a variety of task including; model dress, front of house/ ushering, preparation and setting up before each show. Was recognised for my work ethic and attention to detail and given more individual tasks such as helping with seating plans for the awards ceremonies and running general errands around the city. Volunteered as an events intern for the week of Graduate fashion week. Took on a variety of task including; model dress, front of house/ ushering, preparation and setting up before each show. Was recognised for my work ethic and attention to detail and given more individual tasks such as helping with seating plans for the awards ceremonies and running general errands around the city.