Experience

ZEF Energy

• United States
• Renewable Energy Semiconductor Manufacturing
• 1 - 100 Employee

• Marketing Manager

  • Jan 2022 - Present

  -Oversight of key marketing material development and production (print and digital) to support internal and external sales activities; includes updating existing materials and developing new materials.-Coordinate with external partners and the ZEF reseller channel manager(s)to get resellers the materials they need for making sales and carry-out co-branded marketing campaigns.-Responsible for delivery of 2-3 webinars each month including scheduling, dissemination of invites/event details, and sometimes webinar delivery. -Responsible for the development and distribution of ZEF Energy’s regular newsletter-Oversee regular updates and content posting to the ZEF Energy website ensuring that it is showcasing our expertise and unique capabilities. -Development of news stories, event postings, or blogs.-Manage participation in and attending professional conferences and expos per year across the country. -Provide to the Sales and Business Development team analytics that illustrate the effectiveness of marketing and campaign efforts.-Work with the VP of Business Development and the Leadership team to collaboratively update and refine a marketing strategy that meets the growing needs of ZEF Energy’s customer base, value proposition, and geographic reach.-Help track customer satisfaction metrics as it pertains to our business goals and the customer journey map that is updated every year-Manage and develop ready-made campaign packages and tools for the ZEF sales team to carry out targeted sales campaigns to existing and prospective customers.



The BA Group

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Marketing Manager

  • Jul 2021 - Dec 2021

  -Plan and execute specific client digital marketing efforts, including SEO/SEM, social media and display campaigns-Assist with the design, build and maintenance of BA’s social media presence-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)-Identify trends and insights, and optimize spend and performance based on the insights-Brainstorm new and creative growth strategies-Plan, execute, and measure A/B experiments and conversion tests-Collaborate with design and marketing teams to create and optimize landing pages-Coordinate with clients and vendor partners to ensure campaign and platform effectiveness-Assist with development of case studies, infographics and articles for publication related to digital marketing-Evaluate emerging technologies and platforms providing thought leadership and perspective for adoption where appropriate

• Digital Marketing Specialist

  • Jul 2020 - Jul 2021

  -Plan and execute specific client digital marketing efforts, including SEO/SEM, social media and display campaigns-Assist with the design, build and maintenance of BA’s social media presence-Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)-Identify trends and insights, and optimize spend and performance based on the insights-Brainstorm new and creative growth strategies-Plan, execute, and measure A/B experiments and conversion tests-Collaborate with design and marketing teams to create and optimize landing pages-Coordinate with clients and vendor partners to ensure campaign and platform effectiveness-Assist with development of case studies, infographics and articles for publication related to digital marketing-Evaluate emerging technologies and platforms providing thought leadership and perspective for adoption where appropriate



CARDSource

• United States
• Printing Services
• 1 - 100 Employee

• Marketing Project Manager

  • Dec 2019 - Mar 2020

  -Manage the company’s social media profiles and presence, and additional channels that may be deemed relevant.-Create shareable content appropriate for specific networks to spread both our brand and our content.-Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads, customers, and new audiences.-Run regular social promotions and campaigns and track their success.-Drive consistent, relevant traffic and leads from our social network presence.-Track, measure, and analyze all initiatives to report on social media ROI.-Writing articles on a wide range of topics for company blog.-Providing feedback to other contributors, and editing content.-Optimizing content for search engines and lead generation.-Growing blog subscribers, converting visitors into leads, and expanding our blog's overall reach.-Create 1–2 free resources each month to drive leads, subscribers, awareness, etc..-Manage both on-page SEO and off-page SEO for the company.-Manage various email campaigns, including the template designs, calls-to-action, and content.-Analyze and segment data lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.).-Work to minimize list decay and unsubscribes while increasing the productivity of our email sends.-Manage the strategy and setup of all paid campaigns.-Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and Hub Spot marketing analytics reports. Collaborate with business development manager to support our website design and content marketing (blog, social media assets, and more).-Help bring new ideas for design and content creation to the team using your expertise and eye for great design.-Proactively scope and present new ideas to improve our website experience for prospects, leads, and customers.



Valley Natural Foods

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Social Media Coordinator

  • Nov 2018 - Dec 2019

  -Create strategic content for Social Media Channels-Coordinate and manage social media presence on all applicable platforms-Increase online participation, brand awareness, and engagement through strategic digital planning-Maintain consistent brand voice for all communication mediums; copy writing and story telling-Collaborate with various departments to create relevant content for social media -Execute effective promotional campaigns-Participate in group marketing planning for various store events-Provide digital analytics for organization- tracking, reporting and monitoring social media statistics-Monitor and evaluate digital marketing campaigns-Stay updated on current social media trends, practices and new algorithms or changes on platforms-Manage Social Media Budget



Transport America

• United States
• Truck Transportation
• 400 - 500 Employee

• Marketing & Social Media Coordinator

  • Aug 2017 - Jul 2018

  -Implemented branding campaigns across a number of business units-Managed social media channels; content creation, analytics, and paid media campaigns-Developed and executed multiple initiatives that supported overall brand awareness and lifecycle marketing from lead generation to lead retention-Conducted research; to fully know how to interact, understand and adapt to target audience. -Developed and executed marketing campaigns-Designed marketing materials and office branding-Worked collaboratively with Marketing Team to create marketing strategies-Reported various analytics and best marketing campaigns-Developed, implemented, and troubleshooted tracking practices to determine the best ROI-Created relevant CTAs for digital and tradition marketing campaigns-Maintained internal communication practices-Created Email Marketing Campaigns, creative content, and digital advertisements-Directed and edited videos for brand development and internal company employee events and participation-Implemented new online practices to stay current on social and digital trends



Big Fish Digital Works

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Services Supervisor

  • Apr 2017 - Aug 2017

  -Developed, prioritized and coordinated digital advertising fulfillment strategies to serve the needs of Sales Associates across Digital Ad Agency, three Publishing Partners and our clients-Executed digital marketing services including digital ad serving, campaign management, creative messaging/design, social media marketing and web-based content management systems-Created content for various digital marketing platforms: DoubleClick for Publishers (DFP), Google Search, Google Ad Words, Thunder (formally PaperG), Vendasta, and Facebook-Supervised team of Digital Marketing Specialists-Managed the day-to-day/weekly workflow for online ad fulfillment needs-Addressed internal/external client inquiries/concerns on the day in which they are received-Developed an internal tracking system to ensure timely delivery on what is promised to clients -Ensured: - Spec and live banner ad requests were completed within expected time - Distributed analytics in monthly reporting for clients and sales associates - Ensured campaign monitoring and management to evaluate campaigns-Collaborated and kept and open communication with Sales Associates and clients to ensure clear understanding of campaign goals-Participated in monthly calls with Chief Digital Officer (CDO) & Sales Directors for digital updates and best practices to communicate to clients-Coordinated efforts with 3rd party vendors to ensure fulfillment of enhanced services such as Email Marketing, Audience Targeting, Search Engine Marketing and Website Development-Created simple clean design for digital marketing campaigns-Instructed sales teams ongoing of best digital marketing practices and advise for clients-Evaluated clients online presence to determine campaign goals-Created, maintained and monitored budgets to ensure efficiency-Managed marketing budgets and strategies

• Digital Marketing Coordinator

  • Feb 2016 - Apr 2017

  -Developed marketing strategies for our clients that utilize multi-channel digital marketing solutions, including targeted options such as: Premium Display, Email Marketing, PPC/SEM, Geo/Demo Targets, Behavioral/Interest, and Social Media-Collaborated with multi-media sales teams to understand the specific needs of our clients to then implement strategic solutions to meet their business goals-Utilized digital advertising targeting systems, including being familiar with technologies such as DFP, Google Search and Social Media advertising systems-Provided forecasted availability and scheduling for advertisements across these platforms.-Assisted in directing partner service providers in the fulfillment of enhanced services such as SEM, Website Development and Email Marketing programs.



Minnesota Air, Inc.

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Assistant

  • Oct 2013 - Feb 2016

  -Managed social media profiles, created social media campaigns, and collaborated with outside company for story content-Planned, scheduled and managed annual events-Managed event and advertising budgets-Created and coordinated advertising campaigns and budgets-Maintained and executed marketing campaigns-Prepared marketing campaigns utilizing a wide range of materials across print, web, mobile and other media distribution channels-Planned and scheduled training/marketing events-Collaborated with marketing team to design and print/email correspondence, flyers, announcements, and other graphic design projects-Utilized Adobe Creative Suite tools to provide design and production art for both print and web projects.-Reported monthly program analytics -Utilized CRM to manage customer, company and employe events and programs-Increased marketing campaign participation and brand awareness-Evaluated marketing practices to stay current on future marketing strategies-Collaborated with departments to create new campaigns and and promotions

• Marketing Assistant/Office Administrator

  • Sep 2012 - Oct 2013

  -Created correspondence, flyers, announcements, and other documents.-Maintained and executed marketing campaigns including updating social platforms, scheduling events, promotions, etc.-Prepared Marketing campaigns utilizing a wide range of materials across print, web, mobile and other media distribution channels.-Assisted in planning and success of training/marketing events-Instructed departments with new digital practices and tools-Utilized Adobe Creative Suite tools to provide design and production art for both print and web projects-Tracked and corresponded with customers for marketing materials-Managed CRM to keep records for events, training, trips, etc-Managed multiply social media profiles-Communicated information internally and externally-Managed front desk operations-Created and managed social media and advertisement budgets



Kocina Branding & Marketing Companies

• Web Marketing Intern

  • Sep 2011 - Nov 2011

  -Marketed tickets for upcoming events.-Assisted in SEO tagging, photo editing for blogs.-Worked on the transition from current blog sites to Wordpress.com-Administrated incoming phone calls, mail and visitors. -Marketed tickets for upcoming events.-Assisted in SEO tagging, photo editing for blogs.-Worked on the transition from current blog sites to Wordpress.com-Administrated incoming phone calls, mail and visitors.