Digital Media Director

• Jun 2022 - Present

Client Success Analyst

• Sep 2020 - Jun 2022

Volleyball Coach

• Aug 2018 - Present

Client Service Account Executive II

• Feb 2019 - Sep 2020

• Responsible for AT&T’s two largest business units, including managing paid social and digital content, client communications, and strategy recommendations based on trends • Streamline and standardize protocols for customer content updates reducing some lead times from days to minutes • Identify business functions for transfer to India team. Create processes, lead training, and manage implementation • Created client executive summary reports delivering value-added insights not previously provided • Developed AirTable tool to replace Excel tracking systems. Assisting with adoption by other teams

Marketing Analytics Intern

• Jun 2017 - May 2018

• Collect and analyze data across Google analytics, Adwords, and MailChimp; synthesize findings to determine success of SEO/SEM • Research competitive digital landscape to identify unique brand marketing opportunities • Monitor social media content and analytics across Facebook, Instagram, Twitter, and Yelp to uncover key insights on brand perception and customer engagement • Collect and analyze data across Google analytics, Adwords, and MailChimp; synthesize findings to determine success of SEO/SEM • Research competitive digital landscape to identify unique brand marketing opportunities • Monitor social media content and analytics across Facebook, Instagram, Twitter, and Yelp to uncover key insights on brand perception and customer engagement

Social Media/Marketing Intern

• Jan 2017 - May 2018

• Research library social media trends to develop best practices for integrated website and social presence; developed consistent language and voice to be used in brand messaging • Run social media analytics to measure customer engagement and influence content strategy • Develop content calendar for social media platforms; write and execute content, including events and promotions • Recommended and trained library staff on the use of Facebook Live to stream library events • Research library social media trends to develop best practices for integrated website and social presence; developed consistent language and voice to be used in brand messaging • Run social media analytics to measure customer engagement and influence content strategy • Develop content calendar for social media platforms; write and execute content, including events and promotions • Recommended and trained library staff on the use of Facebook Live to stream library events

Marketing and Communications Intern

• Jan 2017 - May 2017

• Developed strategic marketing plan to effectively communicate the foundation’s charitable mission and participation within the community • Created a proven multi-platform social media campaign to increase brand awareness • Researched landscape of local not-for-profits to grow strategic partnerships; presented findings and recommendations to Board of Trustees • Developed strategic marketing plan to effectively communicate the foundation’s charitable mission and participation within the community • Created a proven multi-platform social media campaign to increase brand awareness • Researched landscape of local not-for-profits to grow strategic partnerships; presented findings and recommendations to Board of Trustees

Marketing and Branding Intern

• May 2016 - May 2016

• Created advertorials and promotions for products made by micro businesses sold in AMA’s retail store and to potential wholesalers, manufacturers, and retailers internationally • Wrote content in Spanish and English, including articles, advertisements, and announcements for future publication; developed web and social templates for content distribution • Created advertorials and promotions for products made by micro businesses sold in AMA’s retail store and to potential wholesalers, manufacturers, and retailers internationally • Wrote content in Spanish and English, including articles, advertisements, and announcements for future publication; developed web and social templates for content distribution

Senior Project

• May 2014 - May 2014

• Designed a consolidated spreadsheet with historical 10k data to provide Investor Relations with a consulting tool to use with clients • Conducted a competitive analysis of in-store displays for the Lawn and Garden business. Presented findings to Product Development and Marketing executives • Designed a consolidated spreadsheet with historical 10k data to provide Investor Relations with a consulting tool to use with clients • Conducted a competitive analysis of in-store displays for the Lawn and Garden business. Presented findings to Product Development and Marketing executives