Chief Creator

• Jul 2018 - Present

Creating connection is what we do. The Hospitality Creator helps fellow vacation rental owners and managers stand out, connect with potential guests and provide an amazing guest experience once they arrive. Whether you are a new owner or manager or simply need help navigating the complex landscape, we provide top-notch services, including: - Interior styling & furnishing to help you stand out while creating the ideal space for guests. learn more about styling services. - Consulting & coaching to help you build, market and run your vacation rental more effectively. learn more about consulting services. Learning the “tricks of the trade” can cost you time and money plus result in bad guest experiences. Our goal is to create a strategy that helps you jumpstart (or restart) your vacation rental(s). Together, we’ll build something that works for you- your home, in your area and with your preferred hosting style.

Hostess & Owner

• Sep 2016 - Present

Owner and hostess for Nashville Vacation Homes providing business and leisure travelers a comfortable home away from home during their stay in Music City. With 4 traditional vacation rental homes (1-14 night stays) and 1 extended stay home (30-90 day stays), we would love to welcome you to Nashville. All of our homes are minutes to Downtown, Opry, Nissan Stadium (Titans & CMA Music Festival), Music City Convention Center, Bridgestone, Amphitheater, Vanderbilt, Belmont & Airport + Close to Highway. Walking distance to restaurants, bars and shops all within 5 to 15 mins. Free, onsite parking.

Contract Consultant

• Jul 2018 - Dec 2019

Sr. Vice President, Partnerships (Global)

• Jan 2016 - Jul 2018

Lead AdTaxi’s Global Alliance business by working closely with our partners in the U.S., Canada, Australia, Germany and Mexico: • Responsible for the oversight, direction and management of Ad Taxi’s Alliance business. This includes oversight of deliverables within the extended internal team and vendor partners to ensure partner/ client needs are met. Profit and loss responsibilities. • Analyze and provide consultation to determine digital market potential, develop business strategies and implement customized revenue growth programs for our wide variety of partners. • Align teams to help uncover our clients' business objectives and build solutions to help achieve them. • Manage, train and develop remote teams to influence and support revenue growth for AdTaxi and our partners with a continuous focus on ensuring revenue retention, increasing renewal rates and advertising spend and applying campaign optimization strategies.• Uncover and investigate new technologies, data and applications that will help AdTaxi and its partners continue to bring best of breed digital offerings to market.• Work closely with Google Domestic and International Partner Managers (proud to say that AdTaxi holds Premier Google Partner status).

Vice President, International Partnerships

• Feb 2014 - Dec 2015

Lead International Alliance Partnerships by working closely with our partners across 17 cities in 5 countries (Australia, Canada, Germany, Mexico and U.S.) to grow online advertising revenue: • Manage, train and develop remote sales and operations teams to influence and support 565+ sales executives and help our partners grow. • Align closely to local sales and operations teams to help uncover our clients' business objectives and build solutions to help achieve them. • Work closely with Google International Partner Managers.• Analyze online advertising market potential and develop business strategies to grow share.• Build relationships and lead development of international solutions across multiple departments.• Consult on international assignments. • Coordinate and present at group training sessions and client educational seminars.Career note: Hired as Digital Director, International Alliance Partnerships in February, 2014 and promoted to VP, Alliance Partnerships in July, 2015.

Principal Consultant

• Oct 2013 - Oct 2015

Partner with businesses to identify trouble areas, amplify existing strengths and discover new sources of value. Specializing in digital/ online advertising media such as: • Strategic Planning and Execution • Talent Development and Coaching • Training (curriculum development, facilitation) • Project Management • Organizational and Operational Analysis See specific projects, initiatives and recommendations for this position below... Partner with businesses to identify trouble areas, amplify existing strengths and discover new sources of value. Specializing in digital/ online advertising media such as: • Strategic Planning and Execution • Talent Development and Coaching • Training (curriculum development, facilitation) • Project Management • Organizational and Operational Analysis See specific projects, initiatives and recommendations for this position below...

Director, Digital Media Sales and Operations

• Jan 2013 - Sep 2013

Lead strategic and tactical efforts to grow online advertising revenue, managing the annual online advertising budget for the department: • Build, train and manage an online advertising sales team consisting of a Digital Sales Manager and 9 Digital Strategists to support a multi-media sales team of 50+. • Work closely with sales teams and advertisers to achieve their business goals to incrementally grow online advertising revenue. • Conceive, deploy and manage an online operations team consisting a Digital Operations Manager and 8 fulfillment/ optimization specialists to incrementally grow and retain online advertising revenue. • Analyze market opportunity and develop sales strategy for the organization and within each advertising segment (auto, real estate, retail, etc). • Manage cross- departmental projects and initiatives including: Desktop and Mobile Website Re-launch; Salesforce.com Online Order Integration; Online Fulfillment and Optimization Plan; Content Sponsorship Plan; Online Pricing Re-launch; Online Marketing Services Re-launch. See specific projects, initiatives and recommendations for this position below...

Regional Director, Local Digital Development

• Sep 2010 - Jan 2013

Develop and execute online advertising strategy to instill a culture of sales excellence, managing annual online advertising budget across 34 cities in 13 Southern and Midwestern states: • Lead cross- functional initiatives related to online advertising planning, online pricing and online advertising training including a National Sales Rally and a new Online Pricing strategy increasing online advertising average sale values. • Serve as advertising project lead to launch new online subscription model strategy across 81 newspaper cities. • Develop and execute strategy and training for new online solutions including Yahoo, rich media, online marketing services (PPC, SEO, Social, Email, Website Development) and segment- specific (automotive, recruitment) strategies generating incremental annual online advertising revenue. • Build relationships with local Publishers and Sales Leaders, consulting with them to identify key areas of potential, build a strategic plan and execute tactics to drive new digital revenue and broaden participation of sales teams. • Coordinate and present at group training sessions and client educational seminars. Career note: Hired as Regional Manager, Local Digital Development in September, 2010 and promoted to Regional Director, Local Digital Development in February 2011. See specific projects, initiatives and recommendations for this position below...

Digital and Recruitment Sales Manager

• Dec 2007 - Sep 2010

Re-build and manage digital and recruitment advertising divisions, managing annual online and recruitment advertising budgets: • Consistently achieve team goals and increase revenue year over year each year.• Recruit and develop an award-winning sales team of 9, gain recognition from partners such as cars.com and Gannett Company corporate teams. • Directly handle top 5 digital clients to help them accomplish their business objectives will increasing online advertising revenue for the organization.• Develop and execute new pricing and sales strategies, impacting floridatoday.com eCPM in 2008 and cars.com revenue in 2009 through revised sales and pricing strategies.• Recipient of Gannett Chairman’s Award for “Dedication & Outstanding Performance” in 2009. Award given to 114 recipients of 35,000+ employees. • Coordinate and present at community events and client educational seminars.Career note: Promoted to Digital Team Leader in December, 2007; promoted to Digital and Recruitment Team Leader in 2009; and promoted to Digital and Recruitment Manager in 2010. See specific projects, initiatives and recommendations for this position below...

Digital & Niche Publication Sales Specialist

• Aug 2006 - Dec 2007

Direct sales and new business development responsibility for online and niche publication advertising sales, achieving individual and team targets: • Generated $1.4M annually in revenues from approximately 150 accounts.• Consistently achieve monthly, quarterly and annual sales quotas by more than 25% on average and grow year- over- year revenue by 41%. • Create and present compelling sales proposals, manage advertiser relationships, negotiate contracts and develop winning sales strategies. • Place #1 in division- wide sales contest in 2006 and record- setting performance that established new levels of expectations in niche and digital revenues.• Penetrate key categories of business including automotive, recruitment, real estate and retail.

Retail & Real Estate Advertising Sales Executive

• Mar 2003 - Jul 2006

Direct sales and new business development responsibility for print and online advertising sales, achieving individual sales targets:• Manage and grow territory of 70- 85 accounts per month with retail clients in the Cocoa Beach and Satellite Beach areas; promoted to real estate beaches territory in September 2004.• Maintain existing advertiser base while actively pursuing new advertisers and securing new contracts. • Produce annual sales volume of $360k in retail territory and $950k in real estate territory.• Consistently achieve monthly, quarterly and annual sales quotas in both positions, increasing incremental year over year revenue by 41% in retail and 169% in real estate.

Editorial Staff/ Columnist

• Oct 1999 - Feb 2004

• Develop and maintain three columns: Voice of Tomorrow, Little Leaguers and Reality Check.• Write other feature articles in the Communities and Sports section of the daily newspaper. • Compile community events calendar weekly. • Meet deadlines and pursue new story venues from home and office. Career note: Hired by Space Coast Press as Intern and promoted to editorial staff SCP was acquired by FLORIDA TODAY/ Gannett in 2001.

Retail Store Manager

• Apr 2002 - Feb 2004

Store manager and clerk for high- end fashion boutique overseeing daily operations and managing 4 other employees. Store manager and clerk for high- end fashion boutique overseeing daily operations and managing 4 other employees.