Megan Lui

Marketing Operations Intern at Sobo Foods
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Contact Information
us****@****om
(386) 825-5501
Location
San Francisco Bay Area

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Experience

    • United States
    • Food and Beverage Retail
    • 1 - 100 Employee
    • Marketing Operations Intern
      • May 2023 - Present

      Conduct market research on foodservice, retail, and brands to inform brand activations, sales strategy, influencer marketing, and community building initiatives for Sobo, and utilize insights to spearhead outreach efforts, form strategic partnerships, and leverage social media branding Plan and execute product demos at various events and locations, engaging with 2000+ prospective customers and forging connections Conduct market research on foodservice, retail, and brands to inform brand activations, sales strategy, influencer marketing, and community building initiatives for Sobo, and utilize insights to spearhead outreach efforts, form strategic partnerships, and leverage social media branding Plan and execute product demos at various events and locations, engaging with 2000+ prospective customers and forging connections

    • United States
    • Food & Beverages
    • 1 - 100 Employee
    • Field Marketing Representative
      • Jan 2023 - May 2023

      Successfully planned and executed 30+ field marketing campaigns, including ice cream samplings, social events, and social media promotions, and increased brand awareness and customer engagement. Built and nurtured relationships with key stakeholders, including local businesses and community organizations. Successfully planned and executed 30+ field marketing campaigns, including ice cream samplings, social events, and social media promotions, and increased brand awareness and customer engagement. Built and nurtured relationships with key stakeholders, including local businesses and community organizations.

    • United States
    • Non-profit Organizations
    • 1 - 100 Employee
    • Communications/Marketing Intern
      • Jan 2023 - Apr 2023

      Developed and executed marketing plans and strategies for YWCA's various campaigns, including Until Justice Just Is, Festival of Young Women Authors, Women's History Month, and Black History Month Created engaging social media content for YWCA's platforms, including TikTok, Reels, Instagram, and Canva graphics, to increase engagement and promote events and initiatives Utilized Mailchimp to create and send targeted email blasts to YWCA's subscribers, informing them of events… Show more Developed and executed marketing plans and strategies for YWCA's various campaigns, including Until Justice Just Is, Festival of Young Women Authors, Women's History Month, and Black History Month Created engaging social media content for YWCA's platforms, including TikTok, Reels, Instagram, and Canva graphics, to increase engagement and promote events and initiatives Utilized Mailchimp to create and send targeted email blasts to YWCA's subscribers, informing them of events, fundraising campaigns, and other important updates Show less Developed and executed marketing plans and strategies for YWCA's various campaigns, including Until Justice Just Is, Festival of Young Women Authors, Women's History Month, and Black History Month Created engaging social media content for YWCA's platforms, including TikTok, Reels, Instagram, and Canva graphics, to increase engagement and promote events and initiatives Utilized Mailchimp to create and send targeted email blasts to YWCA's subscribers, informing them of events… Show more Developed and executed marketing plans and strategies for YWCA's various campaigns, including Until Justice Just Is, Festival of Young Women Authors, Women's History Month, and Black History Month Created engaging social media content for YWCA's platforms, including TikTok, Reels, Instagram, and Canva graphics, to increase engagement and promote events and initiatives Utilized Mailchimp to create and send targeted email blasts to YWCA's subscribers, informing them of events, fundraising campaigns, and other important updates Show less

  • Imprint and Impress
    • Rancho Cucamonga, California, United States
    • Media/Marketing Intern
      • Apr 2019 - Mar 2023

      Conducted target market research to scope out industry competition and target consumers. Tracked consumer and market growth and conduct social strategy audit. Edited, toned, captioned and uploaded photographs for 50+ product listings, and contributed to website creation and layout. Conducted target market research to scope out industry competition and target consumers. Tracked consumer and market growth and conduct social strategy audit. Edited, toned, captioned and uploaded photographs for 50+ product listings, and contributed to website creation and layout.

    • France
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Consumer Marketing Intern
      • Aug 2022 - Jan 2023

      Developed final deliverable of Bel Brands promotional strategy and US consumer trends analysis through conducting market research, surveying 500 respondents, and administering personal interviews with field experts. Developed strong relationships with key players in the plant-based food sector to stay up-to-date on emerging trends, technologies, and innovations. Developed final deliverable of Bel Brands promotional strategy and US consumer trends analysis through conducting market research, surveying 500 respondents, and administering personal interviews with field experts. Developed strong relationships with key players in the plant-based food sector to stay up-to-date on emerging trends, technologies, and innovations.

    • United States
    • Internet Publishing
    • 500 - 600 Employee
    • Media Intern
      • Sep 2020 - Jul 2021

      Designed weekly creative designs for social media purposes and collaborated with the technical team to complete projects. Stayed on top of current media trends and produced relevant content. Designed weekly creative designs for social media purposes and collaborated with the technical team to complete projects. Stayed on top of current media trends and produced relevant content.

Education

  • University of California, Berkeley
    Bachelor of Arts - BA, Media Studies
    2020 - 2024
  • California School of the Arts - San Gabriel Valley
    High School, Commercial Dance
    2017 - 2020

Community

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