Megan Hersman

Senior Strategist at Allied Global Marketing
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Location
Chicago, Illinois, United States, US

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Experience

    • United States
    • Advertising Services
    • 300 - 400 Employee
    • Senior Strategist
      • Jul 2023 - Present

      Chicago, Illinois, United States

    • Strategist
      • Jul 2022 - Jun 2023

      Chicago, Illinois, United States

    • Junior Strategist
      • Jul 2021 - Jun 2022

      Chicago, Illinois, United States

    • Marketing Associate
      • Feb 2019 - Jul 2021

      Chicago, Illinois

    • Marketing Manager
      • Sep 2016 - Feb 2019

      Chicago, IL - Developed strategy and yearly marketing plan - Achieved consistent 8% year-to-year growth in Summer Camp programming - Served as marketing project manager - Managed public relations - Purchased and managed all advertising - Managed all external communications - Coordinated and executed all direct mail campaigns - Managed email and mailing lists - Managed website and social media analytics - Created, distributed, and analyzed audience surveys - Maintained company… Show more - Developed strategy and yearly marketing plan - Achieved consistent 8% year-to-year growth in Summer Camp programming - Served as marketing project manager - Managed public relations - Purchased and managed all advertising - Managed all external communications - Coordinated and executed all direct mail campaigns - Managed email and mailing lists - Managed website and social media analytics - Created, distributed, and analyzed audience surveys - Maintained company website - Served as primary copywriter and editor for all departments - Light graphic design and photography as needed - Assisted with planning of fundraising events Show less

    • Development Intern
      • Jan 2014 - Apr 2014

      Chicago,IL - Solicited and managed sponsorships and in-kind donations - Assisted with planning of fundraising events - Assisted with grant research - Researched and made recommendations on new CRM systems

    • United States
    • Higher Education
    • 1 - 100 Employee
    • Intern
      • Sep 2010 - Jun 2013

      Chicago, IL - Helped prospective and current students find and register for classes - Maintained merchandise displays and handled merchandise sales - Assisted staff members on marketing projects

Education

  • Columbia College Chicago
    Master of Arts Management (MAM), Arts, Entertainment, and Media Management
    2013 - 2015
  • The Second City Training Center
    Improvisation for Actors, Conservatory, Writing Program
    2009 - 2013
  • West Virginia University
    Bachelor of Fine Arts (BFA), Acting
    2004 - 2008

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