Megan Hersman
Senior Strategist at Allied Global Marketing- Claim this Profile
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Experience
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Allied Global Marketing
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United States
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Advertising Services
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300 - 400 Employee
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Senior Strategist
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Jul 2023 - Present
Chicago, Illinois, United States
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Strategist
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Jul 2022 - Jun 2023
Chicago, Illinois, United States
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Junior Strategist
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Jul 2021 - Jun 2022
Chicago, Illinois, United States
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Marketing Associate
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Feb 2019 - Jul 2021
Chicago, Illinois
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Marketing Manager
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Sep 2016 - Feb 2019
Chicago, IL - Developed strategy and yearly marketing plan - Achieved consistent 8% year-to-year growth in Summer Camp programming - Served as marketing project manager - Managed public relations - Purchased and managed all advertising - Managed all external communications - Coordinated and executed all direct mail campaigns - Managed email and mailing lists - Managed website and social media analytics - Created, distributed, and analyzed audience surveys - Maintained company… Show more - Developed strategy and yearly marketing plan - Achieved consistent 8% year-to-year growth in Summer Camp programming - Served as marketing project manager - Managed public relations - Purchased and managed all advertising - Managed all external communications - Coordinated and executed all direct mail campaigns - Managed email and mailing lists - Managed website and social media analytics - Created, distributed, and analyzed audience surveys - Maintained company website - Served as primary copywriter and editor for all departments - Light graphic design and photography as needed - Assisted with planning of fundraising events Show less
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Development Intern
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Jan 2014 - Apr 2014
Chicago,IL - Solicited and managed sponsorships and in-kind donations - Assisted with planning of fundraising events - Assisted with grant research - Researched and made recommendations on new CRM systems
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Second City Training Center
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United States
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Higher Education
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1 - 100 Employee
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Intern
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Sep 2010 - Jun 2013
Chicago, IL - Helped prospective and current students find and register for classes - Maintained merchandise displays and handled merchandise sales - Assisted staff members on marketing projects
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Education
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Columbia College Chicago
Master of Arts Management (MAM), Arts, Entertainment, and Media Management -
The Second City Training Center
Improvisation for Actors, Conservatory, Writing Program -
West Virginia University
Bachelor of Fine Arts (BFA), Acting