Megan Grocki

Principal, Research and Strategy at Fork in the Road, LLC
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Location
Portsmouth, New Hampshire, United States, US

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Kyle Soucy

Megan is an exceptional UX Director. She hired me as a consultant to conduct usability testing for one of Mad*Pow's clients. We worked together off and on over the period of a few months with her team of designers & developers and the client. During that time, Megan proved to be incredibly organized and knowledgeable. I could tell immediately that she truly valued her relationship with the clients and was able to connect with them effortlessly. She quickly identified their needs and the needs of their customers and kept this at the forefront of every design decision. As a Director, she communicated clearly with the team and made sure everyone understood the priorities and goals of the project. I appreciated how well she ran each meeting and made sure we were all on the same page. I absolutely recommend Megan and gladly welcome the opportunity to work with her again.

Geoff Zimmerman

Megan was the absolute key to the redesign and implementation of our new OnLine Reference interface. She did an excellent job of introducing our team to the concept of "user experience" analysis and design, then worked through the various steps of gathering and presenting the required information. She also took our own thoughts and ideas into consideration and helped us achieve an outstanding end result. Other business units who have seen our end result are now inquiring about how to get onto the platform. I highly recommend Megan for your design or redesign project.

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Credentials

  • DEI: Dialogue for Change
    Cornell University
    Oct, 2023
    - Sep, 2024
  • Data Analytics Certificate
    Cornell University
    Sep, 2019
    - Sep, 2024
  • Wharton-Nasdaq: Essentials of Management
    Wharton Executive Education
    Apr, 2017
    - Sep, 2024

Experience

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Principal, Research and Strategy
      • May 2018 - Present

      Strategic customer experience (CX) research consulting, specializing in food, beverage, wellness, technology, travel, and hospitality. Strategic customer experience (CX) research consulting, specializing in food, beverage, wellness, technology, travel, and hospitality.

    • French Polynesia
    • Law Practice
    • 1 - 100 Employee
    • UX Research Manager
      • May 2021 - Jun 2023

      Actionable insights from my team shaped the strategic direction of Meta Business Suite, resulting in an increase of annual incremental revenue growth Synthesized findings and shared evidence-based, prioritized recommendations with other product leaders, based on data collected from small-business owners, creators, influencers, and other users on Facebook, Instagram, WhatsApp and competitive social marketing platforms, YouTube, Snap and TikTok Nurtured relationships with cross-functional partners including design, data science, engineering, and product management to identify and amplify opportunities to deliver better experiences to customers Managed and supported a team of 11 Qualitative and Quantitative researchers and a research manager, across 3 pillars Collaboratively shaped and executed strategic research-informed roadmaps, product strategy, segmentation, personas, customer journeys, and go-to-market plans Guided researchers as they led studies, managed vendors, prioritized research questions, and coached individuals to be proactive, stretch and grow their craft Oversaw operational expenses, vendor, and contractor budgets and made trade-offs as priorities shifted Show less

    • Spain
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Principal UX Research and Strategy Consultant
      • Jul 2018 - May 2021

      Provided CX leadership and strategy for global Portfolio Team on a wide range of travel and hospitality B2B solutions Validated questions about how to win before the company invested in product design and development Planned and executed research, analysis, and findings presentations, providing deep insight into customers' needs and requirements across all of touch points and interactions Brought clarity and structure to a previously loose process for customer research, and helped the team get up to date on customer voice/feedback As of June 2023, my work is still represented in internal presentations and discussions around user tasks, attitudes, values, behaviors, and emotions Show less

    • United States
    • Financial Services
    • 700 & Above Employee
    • Director, Customer Insights
      • Oct 2014 - Apr 2018

      Built Nasdaq’s first customer experience (CX) research department helping build corporate software solutions based on the voice of the customer (VOC) Led over 40 qualitative global research campaigns involving over 900 top financial experts, Fortune 100 CEOs, venture capital partners, and board Directors Used methods including contextual inquiry, formative discovery, directed interviews, usability testing, card sorts, tree tests, A/B tests, and surveys to provide real-time insights and prioritize business direction Managed a distributed team of researchers, and coached and mentored over 25 UX designers and product managers across the United States Built and led Nasdaq’s first Customer Advisory Board, deepening economic buyer relationships with today’s leading financial senior executives Designed and launched Nasdaq’s first open-source research portal to socialize data analysis, audience feedback, and real-time findings to senior leadership: http://nasdaqdesign.com/mosaiq Reshaped financial software products by mapping customer behaviors to user and economic buyer personas across multiple lines of business Led research campaigns with board members to learn more about their behavior and needs for Environmental, Social and Corporate Governance (ESG) demands. Environmental issues include climate change, greenhouse gas emissions, and resource depletion, waste/pollution, deforestation; Social issues include working conditions, impact on local communities, health and safety, diversity; Governance issues include executive pay, bribery and corruption, political lobbying, board diversity and structure, and tax strategy. Oversaw all quantitative research, data analysis and visualization, telling stories with numbers Drove knowledge-sharing between Net Promoter Score (NPS) campaigns and UX research to ensure disparate teams were aware of actionable insight Gold CEO Award Winner, August 2017 Show less

    • Design Services
    • 1 - 100 Employee
    • Experience Strategy Director
      • Jul 2013 - Oct 2014

      Led the Experience Strategy team at Mad*Pow; an experience design and behavior change design agency focused on delivering measurable results, helping clients design and deliver engaging, intuitive, and meaningful experiences to their target audiences. Specialized in collaborative methods, design strategy and consumer research, led interdisciplinary teams and projects to identify audience's needs, motivations, attitudes, and behaviors, and how the organization could pivot to earn their respect and loyalty. Led the synthesis of disparate sources, such as organizational and foundational knowledge to external inspiration, competitive intelligence, and primary research participants, to create reflective insights, narratives, journey maps, and strategic frameworks that guided decisions about the Customer Experience. Empowered teams through mentoring and coaching using project management and account direction skills to keep projects on time and budget. Led over 20 Customer Journey Mapping workshops, for clients and industry conferences, solidifying my expertise in this field, and helping teams visualize their customers’ experiences.* Experience strategy* Consumer research* Journey Mapping* Brand positioning and marketing strategy* Project management & account direction Show less

    • Experience Design Director
      • Sep 2009 - Jul 2013

      Led experience design projects across interaction design, visual design, content, prototyping, and interface development disciplines, for digital products, websites, and mobile applications. Key member of the user experience leadership team involved in setting strategic direction for team of experience designers. Led design activities to address human, business or organizational needs including:• Interaction design and product interface design concepts• Information architecture, content organization, and heuristic evaluations• Journey mapping and persona creation• Qualitative and quantitative customer research Show less

    • Director of Marketing
      • Sep 2007 - Sep 2009

      As Mad*Pow’s ninth employee, grew brand awareness from a small group of local creative geniuses to an international powerhouse player in customer experience design agencies. Helped grow the firm’s revenue by over 1,300%, and from 9 to over 60 employees by strategic and tactical planning to elevate email, website, public relations, speaking engagements and social media activities. Brand positioning; marketing strategy and execution; event planning, including dozens of events, and organizing inaugural Health Experience Design conference: http://healthexperiencedesign.com Show less

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • UX Research & Strategy Consultant
      • Jul 2008 - Nov 2013

      User research, stakeholder interviews, task flow analysis, focus group facilitation, competitive and heuristic analysis, vision workshop, strategic recommendations. User research, stakeholder interviews, task flow analysis, focus group facilitation, competitive and heuristic analysis, vision workshop, strategic recommendations.

    • United States
    • Financial Services
    • 700 & Above Employee
    • UX Research & Strategy Consultant
      • Oct 2007 - Mar 2012

      User research, usability testing, information architecture, experience design concepts, collaboration with content, business analysts, designers and development teams. User research, usability testing, information architecture, experience design concepts, collaboration with content, business analysts, designers and development teams.

    • UX Research & Strategy Consultant
      • Apr 2008 - Sep 2008

      User research, information architecture, experience design concepts and wireframes. Collaborated with content, editorial and web teams. User research, information architecture, experience design concepts and wireframes. Collaborated with content, editorial and web teams.

    • Manufacturing
    • 1 - 100 Employee
    • Senior Product Marketing Manager
      • May 2006 - Jul 2007

      * Led product marketing for 3 lines of business * Monitored market trends and consumer behavior * Managed advertising and promotion initiatives and budgets * Implemented product launch calendar and portfolio analysis * Led the re-branding effort for the company identity, including name, tagline, and logo mark * Led product marketing for 3 lines of business * Monitored market trends and consumer behavior * Managed advertising and promotion initiatives and budgets * Implemented product launch calendar and portfolio analysis * Led the re-branding effort for the company identity, including name, tagline, and logo mark

    • United States
    • Retail
    • Senior Product Manager
      • Oct 2002 - Apr 2006

      Managed electronic payment software product suite life cycle from strategic planning and design to product launch. Specified business and functional requirements for existing and future products through market research supported by ongoing feedback from employees, customers and prospects. Developed and delivered go-to-market plans, including pricing and packaging strategies Wrote white papers, marketing collateral and recommended marketing strategies Conducted live Webinars on various areas of product expertise Show less

Education

  • Boston University
    Master of Arts - MA, Gastronomy
  • University of New Hampshire
    Bachelor of Arts (B.A.), Dual Major, Political Science and International Affairs

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