Experience

Elevate Labs

• France
• IT Services and IT Consulting
• 1 - 100 Employee

• Senior Product Marketing Manager

  • Dec 2023 - Present

• Product Marketing Manager

  • Jun 2021 - Nov 2023



Grubhub

• Technology, Information and Internet
• 700 & Above Employee

• Senior Associate, Marketing

  • Aug 2020 - May 2021

  ▪Owner of the full CRM marketing strategy for Grubhub+ subscription ▪Responsible for the creation, execution, and maintenance of 60+ unique campaigns ▪Generated incremental revenue by designing coupons and promotions to delight diners throughout their lifecycle as both a Grubhub customer and a Grubhub+ member ▪ Partnered with product, engineering, and data science teams to develop the infrastructure to market differentiated and sustainable subscription offerings

• Associate, Marketing

  • Mar 2019 - Aug 2020

  ▪Acted as a channel expert to advise on implementation strategies and provide results-based recommendations to our growth, campus, corporate, and restaurant teams ▪Deployed complex, dynamic lifecycle campaigns and designed multi-variant A/B tests for email, push notification, and in-app message channels ▪Audited our CRM audience to add 1.5M reachable customers, create Grubhub’s first re- engagement campaign to re-capture an additional 200k+ subscribers, and establish deliverability… Show more ▪Acted as a channel expert to advise on implementation strategies and provide results-based recommendations to our growth, campus, corporate, and restaurant teams ▪Deployed complex, dynamic lifecycle campaigns and designed multi-variant A/B tests for email, push notification, and in-app message channels ▪Audited our CRM audience to add 1.5M reachable customers, create Grubhub’s first re- engagement campaign to re-capture an additional 200k+ subscribers, and establish deliverability standards across teams ▪QA’d HTML emails, custom user attributes, and customer journey flows to ensure the integrity of our deployments while proactively solving for edge cases



Brookfield Properties Retail

• Email Marketing Specialist

  • Jun 2018 - Mar 2019

  Greater Chicago Area ▪Sole owner of every step of the marketing process from request, to deployment, to follow-up reporting for 110+ property-wide email and SMS programs ▪Queried and analyzed audience engagement data to adjust future strategies based on findings ▪Established audience segments, cadence, reporting structure, and content guidelines for our B2B lead generation and nurture email programs ▪Spearheaded creation of a cross-channel content calendar to encourage collaboration across teams



InnerWorkings

• United Kingdom
• Advertising Services
• 400 - 500 Employee

• Marketing Intern

  • Oct 2016 - May 2018

  Chicago, Illinois ▪Built complex B2B email marketing campaign from the ground up to drive product lift and deepen our client relationship with a top multinational hotels company ▪Owned company-wide CRM platform and its synchronization with our 14,000+ lead database ▪Wrote copy, proofread promotional materials and created client case studies to elevate the InnerWorkings brand ▪Contributed to $25 million+ in enterprise client wins through RFI/RFP writing and support ▪Set up and tracked web conversions… Show more ▪Built complex B2B email marketing campaign from the ground up to drive product lift and deepen our client relationship with a top multinational hotels company ▪Owned company-wide CRM platform and its synchronization with our 14,000+ lead database ▪Wrote copy, proofread promotional materials and created client case studies to elevate the InnerWorkings brand ▪Contributed to $25 million+ in enterprise client wins through RFI/RFP writing and support ▪Set up and tracked web conversions in both Google Analytics and Lead Forensics to provide a strategic approach to pursuits for our BPO sales team ▪Created surveys for both internal and external use to measure client satisfaction, the success of an implementation, and the effectiveness of our training sessions Show less



Loyola University Chicago

• United States
• Higher Education
• 700 & Above Employee

• Marketing Intern

  • Apr 2016 - Oct 2016

  Chicago, IL ▪Managed marketing collateral and merchandise projects form conception to completion, ensuring timeliness and adherence to brand standards. ▪Conducted advertising placements with over 102 vendors for 14 of the university's major divisions by curating advertising plans, insertion orders, and invoices ▪Collaborated with design teams, clients, and our network of suppliers to translate the client's vision into an exceptional, affordable final product.