Experience

Cancer Council Victoria

• Non-profit Organization Management
• 200 - 300 Employee

• Head of Supporter Insights and Innovation

  • May 2021 - Present

  Lead a culture of innovation and data-driven decision making across Cancer Council Victoria. Ensure insights and analytics are used to improve brand and supporter experience, acquisition and fundraising.

• Digital Fundraising Manager

  • Jul 2019 - May 2021

  Lead the innovation and enhancement of Cancer Council Victoria's digital fundraising campaigns, including The Longest Day, Walking Stars, Fundraise Your Way and Girls Night In.



Maurice Blackburn Lawyers

• Australia
• Law Practice
• 700 & Above Employee

• National Social Media Manager

  • Aug 2016 - Jul 2019

  I managed digital content and social media at Australia's leading social justice law firm, including brand and acquisition, agency relationships, optimisation and innovation. I also trained staff and partner organisations on how to raise their professional profile through social media. In 2018 Maurice Blackburn was nominated for B&T award for Best Use of Social Media, along with our agency One Green Bean. I managed digital content and social media at Australia's leading social justice law firm, including brand and acquisition, agency relationships, optimisation and innovation. I also trained staff and partner organisations on how to raise their professional profile through social media. In 2018 Maurice Blackburn was nominated for B&T award for Best Use of Social Media, along with our agency One Green Bean.



CARE Australia

• Australia
• Non-profit Organization Management
• 100 - 200 Employee

• Digital Specialist

  • Oct 2010 - Feb 2016

  Management of CARE digital products and strategy, including: - CARE websites: www.care.org.au, www.walkinhershoes.org.au, www.caregifts.org.au - Social media: Facebook, Twitter, Instagram, Flickr, YouTube - Email: strategy, creation, analysis - Strategy: driving traffic using SEO, SEM and data analysis - Digital team: management of up to four staff Highlights: I project managed CARE’s website redevelopment in 2014 on time and to budget, resulting in 100% increase in conversion rate and large increases in other key metrics. This included both the front end design and architecture, back end database integration, email system integration and digital strategy. I developed CARE’s fundraising email campaign that significantly increased online donations and is now an central part of their digital strategy. I also developed the digital side of CARE’s major digital fundraising event Walk In Her Shoes that raised over $1m a year. I acted as a digital advocate across the organisation - encouraging the Board, senior management and staff from country programs, finance, HR and IT to take advantage of the significant digital opportunities available to an organisation with CARE's reputation. The digital team grew to twice the size and became a major part of CARE's overall business plan.



UNOPS

• Denmark
• Non-profit Organizations
• 700 & Above Employee

• Senior Communications Associate

  • Nov 2008 - Oct 2010

  Management of digital strategy and online brand awareness, including: - Management of the UNOPS website www.unops.org and social media - Coordination of unit workflow and supervision of junior staff and interns - Development and reporting of team key performance indicators using Google Analytics Highlights: I was seconded to Three Diseases Fund in Myanmar (now 3MDG fund) for three months to develop a website and digital communications strategy. I took the lead in a UNOPS website redevelopment project including redesigning the homepage and information architecture, with tight deadlines and limited resources.



Swinburne University of Technology

• Australia
• Higher Education
• 700 & Above Employee

• eMarketing Manager

  • Mar 2006 - Mar 2008

  - Management of a team of four digital and multimedia officers - Digital marketing strategy, including SEO, SEM and detailed analysis of website statistics - Social media, in particular setting up Facebook for the university - Email campaign and strategy for prospective students, current students, agents and partners - Website management, including managing a large website redevelopment project - Budget management and associated reporting of procurement details Highlights: I project managed a web design redevelopment project, including the University’s homepage. I also managed a newly created team through a restructure. In 2006/7 I increased traffic to the Swinburne International by more than 100%, resulting in corresponding 35% increase in prospects and 40% increase in international enrolments.



Sensis

• Australia
• Advertising Services
• 700 & Above Employee

• Online Editor

  • Jan 2004 - Apr 2005

  - Online editing and publishing of text and graphics for Sensis sites – Yellow Pages, White Pages and CitySearch online - Editing of advertisement graphics using Adobe Photoshop - Streamlining of team procedures and project management - Online editing and publishing of text and graphics for Sensis sites – Yellow Pages, White Pages and CitySearch online - Editing of advertisement graphics using Adobe Photoshop - Streamlining of team procedures and project management



Victoria Law Foundation

• Australia
• Legal Services
• 1 - 100 Employee

• Publishing Assistant

  • Mar 2003 - Sep 2003

  - Working with plain language legal content and liaising with various members of the legal sector - Media activities for Law Week 2003 - Developing a law student internship program - Working with plain language legal content and liaising with various members of the legal sector - Media activities for Law Week 2003 - Developing a law student internship program



ANZ

• Australia
• Banking
• 700 & Above Employee

• Markets Operations Officer

  • Jun 2001 - Mar 2003



PwC

• Professional Services
• 700 & Above Employee

• Business Consultant

  • Feb 1999 - Feb 2000