Experience

Lydon & Associates

• United States
• Advertising Services
• 1 - 100 Employee

• Client Relationship Director

  • Jan 2022 - Present

• Client Relationship Manager

  • Jun 2021 - Jan 2022

• Senior Client Relationship Executive

  • Aug 2019 - Jun 2021

• Client Relationship Executive

  • Jul 2018 - Aug 2019

  -Develop in-depth understanding of clients' business and objectives across several industries including consumer goods, insurance and financial services -Lead client services interaction while working collaboratively with Creative and Technology teams to define, deliver and present advertising, digital and print collateral solutions-Establishes a consultative relationship with client contacts and develops an understanding of client objectives and how they relate to the overall account plan -Manages all aspects of key client relationships including content creation, approval workflows and consultations by owning relationships with clients, agency teams and key stakeholders -Creates project plans including timeline and budget, tracking project performance and costs to meet clients' marketing goals -Responsible for projects from initial brief to implementation, while handling brand presence across multiple platforms and lines of business -Cultivate forward thinking, data-driven solutions and recommendations that align with client goals and quantify high-impact opportunities with clear recommendations to pitch to clients



OneBlood

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Marketing Administrator

  • Jul 2015 - Jul 2018

  -Assist senior leadership with creation and implementation of marketing campaigns while generating new ideas for continuous improvement across all aspects of the company's marketing stack -Support community relations and brand collaboration efforts to increase awareness, secure new sponsorship opportunities and assist in event planning -Collaborate with external vendors and outside partners to maintain relationships for production of collateral to ensure brand strategy and corporate identity standards -Present marketing and advertising campaigns securing multiple new partnerships each year, while continuing to build relations with existing clients -Develop enterprise wide and targeted media plans by sourcing content for digital and print collateral, reaching new customers and growing current customer accounts -Oversee clients deliverables while managing creative development, production and optimization of strategies to analyze campaign's ROI to optimize growth -Experience working within CRM platforms, while leading training sessions for internal employees on launch of new digital communications CRM -Responsible for identifying emerging trends and system wide initiatives to penetrate new market segments to support business objectives -Generate ideas for multi-departmental internal program launches, while overseeing scope and progress of projects