Experience

Knoxville Habitat for Humanity

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jul 2023 - Present

  MarketingUphold brand integrity across all communications, develop content, and spearhead target marketing campaigns.Collaborate with senior leaders on community marketing initiatives, innovate mission-centric strategies, and manage cross-platform marketing materials.Handle all aspects of paid advertising, oversee production of various communication pieces, and control social media communications and advertising.Maintain a dynamic and relevant online presence via consistent website development.Public Relations and CommunicationsManage media relationships, act as the affiliate spokesperson, and issue mission-aligned press releases.Coordinate strategic communications for coverage of significant information and events, and share build kick-off duties.Facilitate community presentations, network with agencies and Habitat affiliates, and oversee the ordering of branded staff materials.EventsAssist in event coordination, execution, and promotion to media; develop talking points for event speakers.Administrative ActivitiesAttend all staff meetings and trainings, stay updated on marketing and public relations issues, and manage the annual marketing/communications budget. Show less

• Communications Manager

  • May 2023 - Jul 2023

  Partnered with the Chief Marketing Officer to develop and implement comprehensive marketing and communication strategies, including brand management, project coordination for multi-channel campaigns, and adherence to organizational branding guidelines.Oversaw all social media accounts, creating content and managing strategic digital marketing plans, including data-driven campaigns and effective promotion of special events.Managed content creation, editing, and publishing across various digital platforms, including website, blog, and newsletters, while tracking and evaluating the success of digital communication activities.Served as a cross-departmental project liaison, fostering innovative ideas to enhance mission effectiveness and establishing new partnerships for service and event promotion. Show less



Shangri-La Therapeutic Academy of Riding

• United States
• Recreational Facilities
• 1 - 100 Employee

• PATH Intl. Certified Therapeutic Rding Instructor

  • Nov 2022 - Present

  Conduct tailored therapeutic riding lessons for clients with diverse disabilities, fostering personal growth and improved quality of life Collaborate with multidisciplinary teams to develop comprehensive, goal-oriented lesson plans and assessed client progress, making adjustments as needed Train and supervise volunteers in essential duties, ensuring a safe and supportive environment during sessions Maintain detailed client records, provided regular updates to families and professionals, and contributed to outreach initiatives and community events Show less



Freelance

• Ecommerce/Digital Marketing Management

  • Apr 2020 - Present

  Conduct market research and develop comprehensive digital marketing strategies to drive traffic and sales for e-commerce clients Implement and manage clients' e-commerce websites using Shopify CMS and create Shopify POS systems for in-store and online sales Utilize analytics tools and technologies, such as Google Analytics, and social media platforms, to track marketing performance Collaborate with clients' teams and agencies to implement cross-functional campaigns Oversee e-mail marketing campaigns and implement SEO strategies to improve search engine rankings and drive organic traffic Stay up-to-date with digital marketing trends and provide insights and recommendations to clients Lead brand management initiatives, including brand guidelines, tone of voice, and messaging strategies. Show less



Vinceremos Therapeutic Riding Center

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Volunteer & Event Manager

  • Jul 2021 - Jun 2022

  Coordinated and recruited volunteers, matched them with appropriate opportunities and maintained records. Assisted in the planning and execution of fundraising events, established relationships with vendors and venues, and managed event logistics. Assisted in therapeutic and adaptive riding lessons and equine-assisted learning sessions and supported organization at special events. Assisted in the daily care of the animals, including grooming, feeding, and administering medication, and reported any concerns to the department manager and program director. Show less



LOMBARDO

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Manager

  • Mar 2021 - Jul 2021

  Led and executed all digital marketing efforts, including email, social media, and display advertising campaigns, with a digital team. Developed and maintained a social media presence. Measured and reported the performance of all digital marketing campaigns and optimized strategies based on insights and ROI. Conducted experiments and conversion tests and collaborated with internal teams to optimize the user experience. Utilized analytical skills to evaluate customer experience across multiple channels and touchpoints. Worked with vendor partners to implement new technologies and provide thought leadership. Show less



Phelps Media Group

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Executive

  • Mar 2019 - Mar 2020

  Managed marketing and public relations for clients, including creating and managing branded materials, conducting analyses and making recommendations for partnerships and advertising, and overseeing clients' social media presence. Coordinated and executed multimedia marketing for client events, handled press coverage and photography and designed event materials. Developed and implemented a media relations strategy to secure high-level placements in various media outlets and strengthened existing media relationships. Show less



Skidmore College

• United States
• Higher Education
• 700 & Above Employee

• Marketing Director Skidmore College Saratoga Horse Shows

  • Jan 2018 - Mar 2019

  Developed and negotiated marketing opportunities and agreements with sponsors and vendors to optimize brand value for them, events, and Skidmore. Coordinated advertising and marketing across multiple platforms, including social media and website. Managed operations, including resolving issues, overseeing on-site setup and tear-down, managing retail merchandise sales and inventory, and managing finances. Built relationships with local businesses, college departments, and vendors to support event success. Show less



Equestrian Sport Productions

• Assistant to Crestive Director

  • 2009 - 2017

  Assisted creative director in event décor setup, floral design, and staff management. Conducted troubleshooting and client interaction for large-scale events. Coordinated with vendors, exhibitors, and stakeholders during the planning process. Managed event setup, tear down, and follow-up processes. Conducted final inspections to ensure compliance with client standards on the event day. Assisted creative director in event décor setup, floral design, and staff management. Conducted troubleshooting and client interaction for large-scale events. Coordinated with vendors, exhibitors, and stakeholders during the planning process. Managed event setup, tear down, and follow-up processes. Conducted final inspections to ensure compliance with client standards on the event day.