Paid Media Manager

• Nov 2022 - Present

Senior Social Media Account Manager

• Jul 2022 - Nov 2022

Social Media Account Manager

• Sep 2021 - Jul 2022

Digital Marketing Executive

• Mar 2019 - Sep 2021

Eden Hotel Collection, an award-winning collection of luxury boutique hotels, each exquisitely unique but share the same values of providing guests with total relaxation. Graphic Design 👉 Competent in the creative use of Adobe software including Photoshop, InDesign, and Illustrator. All digital and print content creation in all formats. Liaising with partner print company and building relationships. Social and Paid Media 👉 Overseeing 10 social media accounts. Total planning, content curation, creation and control of paid campaigns and all organic posts resulting in 3% increase MoM engagement rate and an average of 700 website visitors. Weekly analytics reviews to improve campaigns. Liaising with PPC manager and producing content. Extensive use of Facebook Business Manager and Ads Manager for the full implementation and management of paid social campaigns. Email Marketing 👉 Working to deadlines to organise and design engaging email marketing campaigns as well as executing A/B testing campaigns. Generating an average OR of 41% and CTR of 4% increasing YoY OR by 5% and CTR by 1.5%, with the unsubscribe rate dropping 0.10% per year. CMS & SEO 👉 Responsible for the control and optimisation of 7 websites through WordPress. Basic understanding and implementation of HTML. Refining of on and off page SEO. Data analysis and research undertaken to determine favourable keywords using Google tools such as Google Trends. Copywriting 👉 Exceptional copywriting skills gained through website descriptions and writing blog content. Excellent attention to detail, creativity skills and strategic thinking utilised. Event Organisation 👉 Co-ordinating events and conveying brand message and values. Exceptional communication skills. Devon County Show & Pub in the Park as well as EHC events with partner brands such as the Royal Shakespeare Company. Show less

Gap Year

• Apr 2018 - Mar 2019

Hotel Receptionist

• Jun 2017 - Apr 2018

At The Arden Hotel, I worked as a hotel receptionist acting as the face of The Arden’s brand, welcoming guests and visitors, responding to requests and enquiries and supporting co-workers. I was responsible for optimising office operations, overseeing internal processes, supplies and equipment, co-ordinating resources, nurturing relationships and upholding best practices. With a keen interest in digital marketing, I ventured into the management of the hotel’s social media accounts. Including the planning and managing of content, content curation and creation in order to amplify consumer engagement and reach. My role taught me to become competent in time management, handling conflict, working as part of a team, strong emotional intelligence, and the ability to be personable, adaptability and excellent communications skills. Show less