Experience

FIRMAN Power Equipment

• United States
• Machinery Manufacturing
• 1 - 100 Employee

• Social Media Manager

  • Jan 2022 - Present

• Marketing & Merchandising

  • Oct 2020 - Dec 2021



IRIS USA, Inc.

• United States
• Manufacturing
• 100 - 200 Employee

• National Account Manager

  • Jan 2019 - Present

  Fiercely driving results for national accounts, by strategically providing alternative measures to maximizing growth. Providing effective account development and maintenance for a heightened partnership. Currently support $26M+ in sales servicing The Container Store exclusively. Sustained strong revenue gains, despite a fiercely competitive and declining market. Identified previously dissatisfied customers and worked closely with operations managers to regain confidence and develop win-win solutions.• Managed $5M in sales as a Regional Account Manager supporting JoAnns Stores $1.6M, At Home $589K, Hobby Lobby $471K, QVC $215K, TJX Companies $215K, Ross Stores $70K and other specialty retailers• Executed sales strategies to generate YOY sales of 8-10%• Initiated SKU Rationalization for over 300 SKUs to drive profitable items and better support customer product assortment • Sustained large retailers as a Sales Manager supporting my previous NAM; driving business, improving communication, managing supply chain to support forecasting and setup of new products. (Staples $7.1M, Bed Bath Beyond $5.9M, JoAnns $1.6M)• Sold liquidated inventory to create warehouse space, product turnover and repurpose inventory• Developed strong relationships with accounts that had little to no business as Sales Manager (Uline, Barnes & Noble , DDs Discount, Global Industrial)• Research new accounts, identify key players and generate interest and new business • Managed $200K annual company budget for the LED trade shows• Staged / setup annual Chicago International Housewares Show trade show booth

• Regional Sales Manager

  • Apr 2018 - Dec 2018

  Fiercely driving results for national accounts, by strategically providing alternative measures to maximizing growth. Providing effective account development and maintenance for a heightened partnership. Sustained strong revenue gains, despite a fiercely competitive and declining market. Identified previously dissatisfied customers and worked closely with operations managers to regain confidence and develop win-win solutions.• Managed $5M in sales as a Regional Account Manager supporting JoAnns Stores $1.6M, At Home $589K, Hobby Lobby $471K, QVC $215K, TJX Companies $215K, Ross Stores $70K and other specialty retailers• Initiated SKU Rationalization for over 300 SKUs to drive profitable items and better support customer product assortment • Sustained large retailers as a Sales Manager supporting my previous NAM; driving business, improving communication, managing supply chain to support forecasting and setup of new products. (Staples $7.1M, Bed Bath Beyond $5.9M, JoAnns $1.6M)• Sold liquidated inventory to create warehouse space, product turnover and repurpose inventory• Developed strong relationships with accounts that had little to no business as Sales Manager (Uline, Barnes & Noble , DDs Discount, Global Industrial)• Research new accounts, identify key players and generate interest and new business • Managed $200K annual company budget for the LED trade shows• Staged / setup annual Chicago International Housewares Show trade show booth

• Sales & Marketing Manager

  • Jan 2012 - Apr 2018

  Our dedication to excellence has earned IRIS USA a reputation as a leading manufacturer of high-quality storage products at affordable prices. We work hard to maintain our reputation through continual product innovation and an everyday commitment to solving consumers' storage needs.This position supports the needs of Sales Managers, assisting in the development of sales presentations and programs maintenance in order to carry out and achieve the Company’s Net Sales Plan; assists in the development and implementation of strategic sales and marketing activities.Sales Presentation Development: Assist in the creation and development of sales presentation materials for key customer meetings and line reviews. Assists in the creation of Excel spreadsheets, PowerPoint presentations and sell sheets.Sales/Marketing Liaison: Secures assistance from the marketing team in obtaining the necessary product information, market basket analysis, samples, renderings, and pricing information. Will attain basic product knowledge for item selection and categories, understanding basic item features and benefits. Assist at line reviews for product set-up and plan-o-gram development.Customer Program Maintenance: Assist as needed in updating pricing and program data as stored in the IRIS Intranet System. Must be able to understand program elements and be able to calculate pricing and program costs.Planogramming: Maintain the planogramming programs for key customers, developing and building planograms for the sales staff to present to key retailers.



QVC

• United States
• Retail
• 700 & Above Employee

• QVC On-Air Guest Host

  • Sep 2018 - Present

  Every day, in nine countries, QVC engages millions of shoppers on a journey of discovery through an ever-changing collection of familiar brands and fresh new products. As an on- air guest host for QVC, I’ve engaged with shoppers on live television over 15 broadcast networks reaching more than 360 million homes, seven websites and 195 social pages. An On-Air Guest Host is essentially a product expert partnered with a QVC program host to captivate audiences with unique products in a friendly knowledgeable way. I specialized in passionately showing product demonstrations on live television for consumer goods. Uniquely highlighting each products features and demonstrating the functional ways they fulfilled the needs of consumers. • Product expert experienced in live product demonstrations & selling strategies • Develop strong understanding of buying behavior & demographics of consumer • Identify products that achieve superior growth and exceed sales expectations• Exceptional interpersonal and human interaction skills• Prominent product taste and creativity to develop new QVC exclusive items• Superior negotiation skills and persuasion skills to achieve desired results• Leveraged our brand and product mix to improve profitability and exceed our top line



Greenhouse Agency, Inc

• United States
• Advertising Services
• 100 - 200 Employee

• Area Market Manager

  • Jan 2013 - Dec 2015

  The Market Manager collaborates with sales representatives to drive brand awareness and execution in key accounts. Establish positive customer rapport in assigned accounts and with key distributor sales personnel. Ensures appropriate targeting and coordination of brand presence at consumer and events in market. Collaborate with local promotional specialist. Trains and educates specialists and consumers in assigned accounts on the brand portfolio.Share Best Practices from local activation and communicate competitive intelligence. Manage priorities and assigned budgeting to deliver desired goals in key accounts. Monitors PS and brand performance with the expectation of exceeding market trends. Connects with multiple external contacts including the distributor, retailers, bartenders, wait staff, promotion agencies and consumers. Demonstrated ability to build relationships and maintain effective working relationships with distributors, accounts, and MillerCoors contacts. Team player: Able to put the needs of the overall Greenhouse and MillerCoors above the specific needs of the territory or team. Enthusiasm for understanding how consumers adopt assigned brands. Ability to quickly orient to assignments, shift gears and change direction when working on multiple projects in different stages of the program cycle, innovative and creatively approach problems, quickly understand and respond, pursue related information, ask appropriate questions, identify connections between issues and go beyond the obvious. Identifying new opportunities and applications that add value for the customer while enhancing the value for consumer experience. Demonstrates good business sense, including the ability to make effective and efficient use of financial resources to achieve intended objectives. The ability to be straight forward, candid while setting a professional standard for treating others with dignity and respect.



GMR Marketing

• United States
• Advertising Services
• 700 & Above Employee

• Brand Ambassador

  • Jan 2010 - Dec 2012

  GMR Marketing is one of the world’s largest engagement marketing agencies. Headquartered in New Berlin, Wisconsin, it has 25 offices in 12 countries on four continents. The firm was founded in 1979 by Gary M. Reynolds, who was credited with originating the practice of engagement marketing and remains CEO/chairman of GMR Marketing. GMR’s first client was Miller Brewing Company and MillerCoors is still one of the firm’s largest clients. GMR is part of the Radiate Group, a consortium of Omnicom-owned specialty service marketing agencies.GMR became identified by its practice of engagement or “live” marketing. Engagement marketing involves the development and operation of events that build brand relevance with consumers on a personal level by leveraging interests in sports and entertainment through interactive, face-to-face methods. The company’s primary venues for brand promotions are shopping malls, temporary retail locations, concerts, sports, lifestyle events and virtual events. Their services range from concept and design to construction and site management. GMR's website lists its agency competencies as being Sports, Entertainment, Lifestyle, Retail, Consulting and Digital.



Transitional Living Services

• United States
• 1 - 100 Employee

• Executive Assistant/ Administrative Clerical/ Medical Transcriber

  • May 2008 - Dec 2011

  ◆ Worked closely with clients to identify their mental health needs and challenges and provided effective solutions to promote wellness and independence within the community. ◆ Over 3 years experience with medical transcription, Outpatient Mental Health Clinic, Community Support Program, driving growth in representation of the non-profit agency to the community. ◆ Developed more efficient organizational communication methods;completed client intake/referral/discharge charts; insurance authorizations, deepened and broadened new long term regional facility relationships with outside programs.



TEAM Enterprise

• United Arab Emirates
• IT Services and IT Consulting

• Independent Contractor - Promotional Marketing

  • Aug 2008 - Dec 2010

  ◆ Represent and promote brand messages to consumers with a high engaging energy that displays passion and professionalism.◆ Utilized strong selling ability to sell marketing ideas, strategies and tactics to help clients increase market share vs. competition to insure sale plans effectivity, as well as generate new business.◆ Experience with both ad agency and direct sales strategies and tactics for brand implementation of television, media and radio promotions; as well as motivated staff to to peak performance levels.



City of Kenosha - Parks Department

• Head Life Guard & Aquatics Instructor

  • Jun 2004 - 2008

  ◆ Trained, supervised, and evaluated staff on CPR, AED and lifeguarding skills. Conducted weekly inservice and mock lifeguard emergency trainings. ◆ Maintained professional working environment while promoting honesty and determination.◆ Opened and closed establishment daily. CPR, AED & First Aid certified by the American Heart Association. ◆ Trained, supervised, and evaluated staff on CPR, AED and lifeguarding skills. Conducted weekly inservice and mock lifeguard emergency trainings. ◆ Maintained professional working environment while promoting honesty and determination.◆ Opened and closed establishment daily. CPR, AED & First Aid certified by the American Heart Association.